Closed listing
PROGRAMMATIC SPECIALIST
- Toronto, ON, Canada
Pay Range: $65,000 - $95,000 · Full-time
This opening has closed.
The original listing is kept below for reference.
Job details
- Pay
- Pay Range: $65,000 - $95,000
- Job type
- Full-time
- Closing date
- Posting language
- English
- Posted
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Search current openingsOriginal job description
Archived listing. The details below describe a past opening.
Pay Range: $65,000 - $95,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Overview
Key Responsibilities:
Managing Programmatic Media Campaigns
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Overview
Key Responsibilities:
Managing Programmatic Media Campaigns
- Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
- Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
- Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
- Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
- Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas
- Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
- Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
- Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.
- Action Oriented
- Collaborates
- Customer Focus
- Drives Results
- Communicates Effectively
- Strong attention to detail
- Organization
- Problem-solving
- Excellent written and verbal communication skills
- Data Analysis
- Digital Campaign Management
- Reports to Manager, Programmatic Media & Digital Operations
- No Direct Reports
- None
- Extended Sitting
- On site-5 days per week
- Working in an office setting: computer work, camera on virtual meetings
- University/College degree in a related area of study, or equivalent experience
- 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
- None
- Any media platform certifications considered an asset
- Experience with media buying in a retail environment
More about this job
Responsibilities
Develop, execute, manage, and optimize programmatic campaigns across video, display, audio, and digital out-of-home channels, including campaign budgets, insertion orders, and line items. Analyze campaign results, advise marketing teams on strategy, monitor industry and audience trends, and identify opportunities to test innovations and support business growth.
Requirements
A university or college degree in a related field, or equivalent experience, is required, along with 1–2 years of programmatic media planning, activation, and reporting experience using leading demand-side platforms. Retail media-buying experience is an asset, and media platform certifications are also considered an asset.
Skills
- Programmatic Media Planning
- Campaign Activation
- Campaign Reporting
- Digital Campaign Management
- Media Buying
- Budget Management
- Campaign Optimization
- Data Analysis
- Problem-Solving
- Organization
- Attention to Detail
- Written Communication
- Verbal Communication
- Collaboration
- Customer Focus
- Results Orientation
Benefits
- Semi-Annual Bonuses
- Deferred Profit-Sharing Program
- Paid Benefits
- Home Depot Stock Purchase Discount
- Merit-Based Salary Increases
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Retail
- Data & Analytics
Keywords
- Programmatic Media
- Demand-Side Platforms
- DSPs
- Media Planning
- Campaign Activation
- Campaign Reporting
- Video Advertising
- Display Advertising
- Audio Advertising
- Digital Out-of-Home
- Digital Campaign Management
- Media Buying
- Budget Management
- Insertion Orders
- Line Items
- Campaign Optimization
- Targeting
- Post-Campaign Analysis
- Data Analysis
- Audience Sentiment
- Share of Voice
- Customer Interactions
- Retail Marketing
- Media Strategy
- Marketing Analytics
- Media Platform Certifications