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The Home Depot Canada

PROGRAMMATIC SPECIALIST

Toronto, ON, Canada

Pay: Pay Range: $65,000 - $95,000
Job type: Full-time
Apply by: Oct 23, 2026
Posting language: English
Posted: Sep 23, 2026

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Original job description

Pay Range: $65,000 - $95,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Overview

Key Responsibilities:

Managing Programmatic Media Campaigns

Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.

Planning & Reporting on Programmatic Campaigns

Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas

Programmatic Innovation

Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

Competencies:

Action Oriented
Collaborates
Customer Focus
Drives Results
Communicates Effectively

Skills:

Strong attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Data Analysis
Digital Campaign Management

Direct Manager/Direct Reports:

Reports to Manager, Programmatic Media & Digital Operations
No Direct Reports

Travel Requirements:

None

Physical Requirements:

Extended Sitting

Location:

On site-5 days per week

Working Conditions:

Working in an office setting: computer work, camera on virtual meetings

Minimum Education:

University/College degree in a related area of study, or equivalent experience

Minimum Years Of Work Experience:

1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)

Minimum Leadership Experience:

None

Certifications:

Any media platform certifications considered an asset

Other Requirements/Assets:

Experience with media buying in a retail environment

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

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More about this job

Responsibilities

Develop, execute, manage, and optimize programmatic campaigns across video, display, audio, and digital out-of-home channels, including campaign budgets, insertion orders, and line items. Analyze campaign results, advise marketing teams on strategy, monitor industry and audience trends, and identify opportunities to test innovations and support business growth.

Requirements

A university or college degree in a related field, or equivalent experience, is required, along with 1–2 years of programmatic media planning, activation, and reporting experience using leading demand-side platforms. Retail media-buying experience is an asset, and media platform certifications are also considered an asset.

Skills

Programmatic Media Planning
Campaign Activation
Campaign Reporting
Digital Campaign Management
Media Buying
Budget Management
Campaign Optimization
Data Analysis
Problem-Solving
Organization
Attention to Detail
Written Communication
Verbal Communication
Collaboration
Customer Focus
Results Orientation

Benefits

Semi-Annual Bonuses
Deferred Profit-Sharing Program
Paid Benefits
Home Depot Stock Purchase Discount
Merit-Based Salary Increases

Visa sponsorship

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Keywords

Programmatic Media
Demand-Side Platforms
DSPs
Media Planning
Campaign Activation
Campaign Reporting
Video Advertising
Display Advertising
Audio Advertising
Digital Out-of-Home
Digital Campaign Management
Media Buying
Budget Management
Insertion Orders
Line Items
Campaign Optimization
Targeting
Post-Campaign Analysis
Data Analysis
Audience Sentiment
Share of Voice
Customer Interactions
Retail Marketing
Media Strategy
Marketing Analytics
Media Platform Certifications

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