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The Home Depot Canada

Search Engine Optimization Analyst (6 month contract)

  • Toronto, ON, Canada

Pay Range: $70,000 - $100,000 · Full-time

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Job details

Pay
Pay Range: $70,000 - $100,000
Job type
Full-time
Apply by
Experience
2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Posting language
English
Posted

Original job description

Pay Range: $70,000 - $100,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Position Overview:

The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.

Key Responsibilities:

Research and Implementation

  • Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
  • Implement link building strategy and campaigns for homedepot.ca

Partnering

  • Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
  • Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Reporting and Project Management

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
  • Communicate to team and management on project development, timelines, and results

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Strong analytical and interpersonal skills
  • Organizational skills
  • Problem-solving and critical thinking skills
  • Data Analysis
  • Project management

Direct Manager/Direct Reports:

  • Reports to Senior Manager of SEO

Travel Requirements:

  • Limited
  • Travel to Toronto Store Support Location when needed

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Remote
  • Travel to store locations as needed.

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.

Minimum Years Of Work Experience:

  • 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Minimum Leadership Experience:

  • None

Certifications:

  • None

Other Requirements/Assets:

  • Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
  • Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
  • Experience working with Content Management System (CMS) and building/administering content in CMS environments
  • Advanced capability in MS PowerPoint, Excel, Word, Outlook
  • Bilingual (English/French) will be considered an asset.

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.
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More about this job

Responsibilities

Conduct keyword and competitor research, optimize existing and new content, and implement link-building strategies to grow organic search traffic. Collaborate with content, marketing, product, and technology teams on SEO initiatives, and monitor analytics while communicating project progress and results.

Requirements

Requires a related university or college degree, or equivalent experience, and 2–5 years of SEO and SEM experience. Candidates should have experience with analytics and SEO tools, CMS platforms, and Microsoft Office, along with strong analytical, organizational, interpersonal, and problem-solving skills.

Skills

  • Search Engine Optimization
  • Search Engine Marketing
  • Keyword Research
  • Competitive Website Analysis
  • Content Optimization
  • Link Building
  • Web Analytics
  • Data Analysis
  • Project Management
  • Problem-Solving
  • Critical Thinking
  • Communication
  • Organization
  • Google Analytics
  • Adobe Omniture
  • Content Management Systems

Benefits

  • Semi-Annual Bonuses
  • Deferred Profit-Sharing Program
  • Paid Benefits
  • Home Depot Stock Purchase Discount
  • Merit-Based Salary Increases

Visa sponsorship

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Categories

  • Marketing
  • Data & Analytics
  • Retail

Keywords

  • Search Engine Optimization
  • Search Engine Marketing
  • Organic Search Traffic
  • Keyword Research
  • Competitive Website Analysis
  • Gap Assessment
  • Landing Page Optimization
  • Content Development
  • Link Building
  • Search Engine Results Pages
  • Web Analytics
  • Google Analytics
  • Adobe Omniture
  • BrightEdge
  • Conductor
  • Google Keyword Planner
  • AWR Cloud
  • Botify
  • Moz
  • Ahrefs
  • Screaming Frog
  • Content Management Systems
  • Microsoft PowerPoint
  • Microsoft Excel
  • Microsoft Word
  • Microsoft Outlook
  • Project Management
  • Data Analysis
  • Social Media
  • Digital Marketing

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