Specialist, Paid Social
- Toronto, ON, Canada
Pay Range: $55,000 - $75,000 · Full-time
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Job details
- Pay
- Pay Range: $55,000 - $75,000
- Job type
- Full-time
- Apply by
- Experience
- 1+ years experience in social media strategy and paid media execution
- Posting language
- English
- Posted
Original job description
Pay Range: $55,000 - $75,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Position Overview
We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.
Key Responsibilities
Campaign Execution + Management
Skills:
Travel Requirements:
Minimum Education:
Monday through Friday
1 Concorde Gate, North York
In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Position Overview
We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.
Key Responsibilities
Campaign Execution + Management
- Execute paid social media campaigns across various lines of business
- Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals
- Independently troubleshoot set up and delivery errors in ads manager
- Analyze data and communicate proposed media recommendations to Marketing team
- Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders
- Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting
- Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel
- Develop the audience targeting strategy for campaigns using first party and third party signals
- Ensure the creative, audience and media strategy are aligned with the campaign objective
- Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing
- Detail-oriented resulting in flawless execution
- Strong time management and organizational skills with the ability to multi-task and manage deadlines
- Excellent written and verbal communication skills
- In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends
- Team player, able to work collaboratively cross-department and communicate with management
- Naturally curious and action-oriented with an inclination to problem solve and uncover meaning
Skills:
- Seen as a subject matter expert by their peers
- Exceptional knowledge of native Meta and Pinterest advertising platforms
- Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok
- Experience with product feed implementation, maintenance, and management
- Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
- Reports to Manager, Paid Social: Sadie Jonker
Travel Requirements:
- N/A
Minimum Education:
- Bachelor in media or advertising preferred but not essential
- 1+ years experience in social media strategy and paid media execution
- N/A
- Meta Blueprint desired
- Retail industry experience is an asset
Monday through Friday
1 Concorde Gate, North York
In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.
More about this job
Responsibilities
Plan, execute, monitor, and optimize paid social campaigns across Meta, Pinterest, Reddit, and TikTok, ensuring delivery aligns with business goals and campaign objectives. Analyze performance, present reporting and recommendations to stakeholders, and collaborate with vendor partners, creative agencies, and internal teams on campaign strategy and testing.
Requirements
Requires at least one year of experience in social media strategy and paid media execution, with strong knowledge of social platforms, audience targeting, and native Meta and Pinterest advertising tools. A bachelor's degree in media or advertising is preferred but not essential; Meta Blueprint certification and retail industry experience are assets.
Skills
- Meta Advertising
- Pinterest Advertising
- Reddit Advertising
- TikTok Advertising
- Audience Targeting
- Campaign Optimization
- Media Planning
- Campaign Reporting
- Data Analysis
- Product Feed Management
- Social Media Strategy
- Stakeholder Communication
- Troubleshooting
- Creative Strategy Alignment
- Time Management
Benefits
- Semi-Annual Performance Bonuses
- Deferred Profit-Sharing Program
- Paid Benefits
- Home Depot Stock Purchase Discount
- Merit-Based Salary Increases
Visa sponsorship
Not detected in the job text
Hiring contact
Sadie Jonker
Categories
- Marketing
- Retail
- Data & Analytics
- Creative & Media
Keywords
- Paid Social
- Social Media Strategy
- Paid Media Execution
- Meta
- TikTok
- Meta Blueprint
- Audience Targeting
- First-Party Data
- Third-Party Data
- Product Feed Implementation
- Campaign Pacing
- Campaign Optimization
- Media Recommendations
- Media Planning
- Media Buying
- Campaign Reporting
- Conversion Funnel
- Creative Strategy
- Performance Analysis
- Social Media Platforms
- Content Marketing
- Retail
- Marketing