Original job description
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
Overview
Key Responsibilities:
Managing Programmatic Media Campaigns
Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
Planning & Reporting on Programmatic Campaigns
Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas
Programmatic Innovation
Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.
Competencies
Action Oriented
Collaborates
Customer Focus
Drives Results
Communicates Effectively
Skills
Strong attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Data Analysis
Digital Campaign Management
Direct Manager/Direct Reports
Reports to Manager, Programmatic Media & Digital Operations
No Direct Reports
Travel Requirements
None
Physical Requirements
Extended Sitting
Location:
On site-5 days per week
Working Conditions
Working in an office setting: computer work, camera on virtual meetings
Minimum Education
University/College degree in a related area of study, or equivalent experience
Minimum Years Of Work Experience
1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
Minimum Leadership Experience
None
Certifications
Any media platform certifications considered an asset
Other Requirements/Assets
Experience with media buying in a retail environment
The pay range for this position is between $55,100.00 - $62,000.00
More about this job
Responsibilities
Develop, manage, and optimize programmatic campaigns across video, display, audio, and digital out-of-home channels, including budgets, targeting, and delivery. Advise on media strategy, report campaign results with actionable recommendations, and identify opportunities to test innovations and support business growth.
Requirements
Requires a university or college degree in a related field, or equivalent experience, and 1–2 years of programmatic media planning, activation, and reporting experience using leading demand-side platforms. Retail media-buying experience is an asset, and media platform certifications are also considered an asset.
Skills
- Programmatic Media Planning
- Campaign Activation
- Campaign Reporting
- Digital Campaign Management
- Media Buying
- Budget Management
- Campaign Optimization
- Data Analysis
- Problem-Solving
- Organization
- Attention to Detail
- Written Communication
- Verbal Communication
- Collaboration
- Customer Focus
- Results Orientation
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Retail
- Data & Analytics
Keywords
- Programmatic Media
- Programmatic Campaigns
- Media Planning
- Campaign Activation
- Campaign Reporting
- Demand-Side Platforms
- Digital Campaign Management
- Media Buying
- Video Advertising
- Display Advertising
- Audio Advertising
- Digital Out-of-Home
- Budget Optimization
- Targeting
- Insertion Orders
- Line Items
- Post-Campaign Analysis
- Media Strategy
- Audience Sentiment
- Share of Voice
- Customer Interactions
- Sales Opportunities
- Retail Media
- Media Platform Certifications
