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Added 9 mins ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
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Added 9 mins ago
BC
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Brant Community Healthcare System
Brantford, ON
- Full-time
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- Full-time
Attention RPNs with at least 2 years of acute care experience***
Added 9 mins ago
UO
Government and Community Relations Officer
University of Manitoba
Winnipeg, MB
- $68,904.16 to $103,356.23 CAD / year
- Full-time
…and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in…
Added 9 mins ago
WU
Associate Director, Identity and Access Management
Western University
London, ON
- Full-time
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SM
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The Home Depot

Specialist, Paid Social

Canada

The pay range for this position is between $55,100.00 - $62,000.00 · Full-time

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Job details

Pay: The pay range for this position is between $55,100.00 - $62,000.00
Job type: Full-time
Apply by: Nov 10, 2026
Experience: 1+ years experience in social media strategy and paid media execution
Posting language: English
Posted: Oct 27, 2026

Original job description

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Position Overview:

We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.

Key Responsibilities:

Campaign Execution + Management

Execute paid social media campaigns across various lines of business
Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals
Independently troubleshoot set up and delivery errors in ads manager

Data Analysis and Insights

Analyze data and communicate proposed media recommendations to Marketing team
Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders

Strategic Planning

Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting
Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel
Develop the audience targeting strategy for campaigns using first party and third party signals
Ensure the creative, audience and media strategy are aligned with the campaign objective
Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing

Competencies:

Detail-oriented resulting in flawless execution
Strong time management and organizational skills with the ability to multi-task and manage deadlines
Excellent written and verbal communication skills
In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends
Team player, able to work collaboratively cross-department and communicate with management
Naturally curious and action-oriented with an inclination to problem solve and uncover meaning

Skills:

Seen as a subject matter expert by their peers
Exceptional knowledge of native Meta and Pinterest advertising platforms
Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok
Experience with product feed implementation, maintenance, and management
Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization

Direct Manager/Direct Reports:

Reports to Manager, Paid Social: Sadie Jonker

Travel Requirements:

Minimum Education:

Bachelor in media or advertising preferred but not essential

Minimum Years of Work Experience:

1+ years experience in social media strategy and paid media execution

Minimum Leadership Experience:

Certifications:

Meta Blueprint desired

Other Requirements/Assets: French language is an asset

Retail industry experience is an asset

On site/ in office

Monday through Friday

1 Concorde Gate, North York

The pay range for this position is between $55,100.00 - $62,000.00

Apply About employer

More about this job

Responsibilities

The Paid Social Specialist will plan, execute, and manage paid social media campaigns across platforms like Meta, Pinterest, Reddit, and TikTok. They are responsible for monitoring campaign performance, analyzing data, and providing actionable insights to the marketing team.

Requirements

Candidates should have at least 1 year of experience in social media strategy and paid media execution. A bachelor's degree in media or advertising is preferred, along with strong knowledge of native social advertising platforms.

Skills

Paid social media
Meta advertising
Pinterest advertising
TikTok advertising
Reddit advertising
Campaign management
Data analysis
Media recommendations
Audience targeting
Strategic planning
Reporting
Troubleshooting
Product feed management
Time management
Communication skills
Collaboration

Visa sponsorship

Not detected in the job text

Hiring contact

Sadie Jonker

Keywords

Paid Social
Meta
Pinterest
Reddit
TikTok
Social Media Strategy
Campaign Execution
Media Buying
Data Analysis
Reporting
Audience Targeting
Conversion Funnel
Creative Strategy
Meta Blueprint
Retail
Marketing
Advertising
Optimization
Product Feed
Stakeholder Management

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