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Added 12 mins ago
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The J.M. Smucker Co.

Brand Manager

Markham, ON, Canada

$88,000 - $124,500 annually · Full-time

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Job details

Pay: $88,000 - $124,500 annually
Job type: Full-time
Apply by: Nov 4, 2026
Experience: Minimum 2 years marketing or CPG experience with a preference for both
Posting language: English
Posted: Oct 5, 2026

Original job description

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leading brands exclusive to Canada including Robin Hood®, Five Roses®, and Carnation®.

At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.

Title

Brand Manager

Location

Markham, Ontario - Hybrid (min 40% in office)

Reports To

Senior Brand Manager

Position Summary

Reporting to the Senior Brand Manager on the business, assume a leadership role in the management of the brand(s), setting the annual strategic direction for the brand(s) including the development of annual business and marketing communications plans as well as building an innovation pipeline. Execute plans and product launches with excellence via strong project management, communication and collaboration abilities. Conduct ongoing evaluation of said brand strategy leveraging your strong analytical skills, course correcting as required to achieve sales, market share and profit targets.

Insights/Analytics

Essential Job Functions Summary:

Prepare and present (or in some cases support Assistant Brand Manager) ongoing business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit
Work with insights team to develop consumer and shopper research strategies and assets

Marketing Communications

Develop annual marketing communication plan and execute with excellence to drive awareness, consideration and conversion with our consumers and shoppers including:
Creating the brief through to execution of the initiatives in conjunction with internal and external agency stakeholders
Leading advertising creative, media, consumer and retail promotions and new product initiatives including post mortems and sales presentations

Planning/Strategy

Actively contribute to annual business analysis in conjunction with cross functional team and identify key issues and opportunities
Lead development of annual strategies and business plans

Retailer Strategy

Support sales team in joint business planning exercises as well as pricing, promotion and merchandising strategies inclusive of key customer presentations

Innovation

Develop innovation strategy and multi-year pipeline
Lead innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply

Packaging: Lead label design projects in response to regulatory directives, product changes or artwork refreshes

Budget Management: Manage expenses within brand budget

Qualifications

Undergraduate degree or diploma in business OR alternative degree or diploma with relevant business experience
Minimum 2 years marketing or CPG experience with a preference for both
Strong communication, project management and creative problem-solving skills
Demonstrates proficiency in both strategic thinking and attention to detail
Works well within cross-functional team environment
Adept at managing multiple projects with competing deadlines and resource needs
Takes initiative and demonstrates ability to work independently
Experience executing integrated full funnel communications plans from brief to production
Experience launching new packaging and/or product innovation from concept to commercialization
Proficiency in financial statements including Profit & Loss statement
Proficient in analyzing and deriving insights from multiple sources of data including syndicated (Nielsen) and custom research to identify opportunities and risks.
Experience with retail strategies including pricing, promotion, merchandising and distribution.
Proficient Microsoft office software (powerpoint, excel, word)
Some local day travel required, potential for overnight North American travel 1-2 times annually

Salary Range

$88,000 - $124,500 annually

The above reflects the target compensation range for the position at the time of posting. Compensation will be determined based on numerous factors including, but not limited to, skills, work experience, and internal equity considerations.

Additional Information

This job posting is for an existing vacancy within the organization
Smucker Foods of Canada Corp. does not utilize any artificial intelligence (AI) capabilities in any phase of the recruitment process.

We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn® 

Apply About employer

More about this job

Responsibilities

Lead brand strategy and annual business and marketing communications plans, using business and consumer insights to identify opportunities and manage performance against sales, market share, and profit targets. Manage integrated marketing initiatives, retailer strategies, budgets, packaging projects, and innovation from concept through commercialization in collaboration with cross-functional teams.

Requirements

Requires an undergraduate degree or diploma in business, or an alternative degree or diploma with relevant business experience, and at least two years of marketing or CPG experience; experience in both is preferred. Candidates should demonstrate strong communication, project management, analytical, strategic, and problem-solving skills, with experience in integrated communications, product or packaging launches, financial statements, syndicated and custom data, and retail strategies.

Skills

Brand Strategy
Marketing Communications
Project Management
Business Analysis
Consumer and Shopper Insights
Advertising
Media Planning
Retail Promotions
Product Launches
Cross-Functional Collaboration
Budget Management
Financial Analysis
Data Analysis
Retail Strategy
Microsoft Office

Visa sponsorship

Not detected in the job text

Keywords

Brand Management
Consumer Packaged Goods
Annual Business Planning
Marketing Communications
Consumer Research
Shopper Research
Syndicated Data
Nielsen
Custom Research
Sales Analysis
Market Share
Profit and Loss
Integrated Communications
Advertising Creative
Media Planning
Consumer Promotions
Retail Promotions
Joint Business Planning
Pricing Strategy
Merchandising
Distribution
Product Innovation
Concept to Commercialization
Packaging Design
Regulatory Compliance
Budget Management
Microsoft PowerPoint
Microsoft Excel
Microsoft Word

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