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The J.M. Smucker Co.

Brand Manager

Markham, ON, Canada

$88,000 - $124,500 annually · Full-time

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Job details

Pay: $88,000 - $124,500 annually
Job type: Full-time
Experience: Minimum 2 years marketing or CPG experience with a preference for both
Posting language: English
Posted: Oct 5, 2026

Original job description

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leading brands exclusive to Canada including Robin Hood®, Five Roses®, and Carnation®.

At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.

Title

Brand Manager

Location

Markham, Ontario - Hybrid (min 40% in office)

Reports To

Senior Brand Manager

Position Summary:

Reporting to the Senior Brand Manager on the business, assume a leadership role in the management of the brand(s), setting the annual strategic direction for the brand(s) including the development of annual business and marketing communications plans as well as building an innovation pipeline. Execute plans and product launches with excellence via strong project management, communication and collaboration abilities. Conduct ongoing evaluation of said brand strategy leveraging your strong analytical skills, course correcting as required to achieve sales, market share and profit targets.

Essential Job Functions Summary:

Insights/Analytics:

Prepare and present (or in some cases support Assistant Brand Manager) ongoing business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit
Work with insights team to develop consumer and shopper research strategies and assets

Marketing Communications:

Develop annual marketing communication plan and execute with excellence to drive awareness, consideration and conversion with our consumers and shoppers including:
Creating the brief through to execution of the initiatives in conjunction with internal and external agency stakeholders
Leading advertising creative, media, consumer and retail promotions and new product initiatives including post mortems and sales presentations

Planning/Strategy:

Actively contribute to annual business analysis in conjunction with cross functional team and identify key issues and opportunities
Lead development of annual strategies and business plans

Retailer Strategy

Support sales team in joint business planning exercises as well as pricing, promotion and merchandising strategies inclusive of key customer presentations

Innovation:

Develop innovation strategy and multi-year pipeline
Lead innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply

Packaging: Lead label design projects in response to regulatory directives, product changes or artwork refreshes

Budget Management: Manage expenses within brand budget

Qualifications:

Undergraduate degree or diploma in business OR alternative degree or diploma with relevant business experience
Minimum 2 years marketing or CPG experience with a preference for both
Strong communication, project management and creative problem-solving skills
Demonstrates proficiency in both strategic thinking and attention to detail
Works well within cross-functional team environment
Adept at managing multiple projects with competing deadlines and resource needs
Takes initiative and demonstrates ability to work independently
Experience executing integrated full funnel communications plans from brief to production
Experience launching new packaging and/or product innovation from concept to commercialization
Proficiency in financial statements including Profit & Loss statement
Proficient in analyzing and deriving insights from multiple sources of data including syndicated (Nielsen) and custom research to identify opportunities and risks.
Experience with retail strategies including pricing, promotion, merchandising and distribution.
Proficient Microsoft office software (powerpoint, excel, word)
Some local day travel required, potential for overnight North American travel 1-2 times annually

Salary Range:

$88,000 - $124,500 annually

The above reflects the target compensation range for the position at the time of posting. Compensation will be determined based on numerous factors including, but not limited to, skills, work experience, and internal equity considerations.

Additional Information:

This job posting is for an existing vacancy within the organization
Smucker Foods of Canada Corp. does not utilize any artificial intelligence (AI) capabilities in any phase of the recruitment process.

We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn® 

Apply About employer

More about this job

Responsibilities

The Brand Manager is responsible for setting the annual strategic direction for brands, including developing marketing plans and managing the innovation pipeline. They must also execute product launches, conduct ongoing business analyses, and manage brand budgets to achieve sales and profit targets.

Requirements

Candidates must have an undergraduate degree or diploma in business and a minimum of 2 years of marketing or CPG experience. Proficiency in financial statements, data analysis, and integrated communications planning is required.

Skills

Brand management
Marketing communications
Strategic planning
Project management
Data analysis
Financial analysis
Consumer research
Retail strategy
Budget management
Product launch
Cross-functional collaboration
Creative problem-solving
Communication
Profit & Loss management
Market share analysis

Visa sponsorship

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Keywords

Brand Manager
CPG
Marketing
Strategic Planning
Innovation
Product Launch
Nielsen
Syndicated Data
P&L
Retail Strategy
Merchandising
Pricing
Promotion
Project Management
Budgeting
Consumer Insights
Market Share
Commercialization
Regulatory
Packaging
Microsoft Office
PowerPoint
Excel
Word
Business Analysis
Joint Business Planning
Marketing Communications
Brand Strategy
Cross-functional Team
Hybrid

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