Senior Stylist

SENIOR STYLIST JOB DESCRIPTION

WHO WE ARE

Founded in 2004, The Latest Scoop (TLS) is a Vancouver-based, female-owned lifestyle concept store. We curate a distinctive mix of fashion, furniture, home décor, accessories, footwear, stationery, and gifts within a beautiful, layered, and textural retail environment. With a loyal following and a growing national presence, we continue to expand across Canada - all driven by our purpose to Bring Joy.

POSITION SUMMARY

The Senior Stylist is an experienced style authority and sales driver at The Latest Scoop. With a strong eye for styling, confident selling instincts, and an naturally uplifting presence, you create memorable guest experiences that turn browsers into buyers and first-time visitors into loyal Scoop guests. You lead by example on the sales floor, bringing the Six Steps of Scoop Selling to life, building genuine connections, and helping drive conversion (CONV), Sales Per Hour (SPH), and overall store performance.

WHO YOU ARE

• A seasoned stylist with strong fashion knowledge, a confident point of view, and the ability to create complete, considered looks.
• Naturally warm, upbeat, and engaging - your mood and energy positively influence both guests and teammates.
• A confident, proactive seller who knows how to read the guest, start meaningful conversations, and guide the path to purchase without pressure.
• Commercially minded and motivated by results, especially conversion (CONV), SPH, UPT, and ATV.
• Skilled at building trust, handling hesitations, and making thoughtful recommendations that help guests discover more.
• A collaborative team player who shares product knowledge, supports peers, and contributes to a culture of feedback and growth.
• Detail-aware and proud of store presentation, product storytelling, and delivering a consistently elevated experience.

CORE VALUES

GIVE A SH*T : Care deeply about the details, take ownership, follow through on commitments, and deliver meaningful results.

BE GENUINE : Create real connections through honesty, empathy, and authentic communication.

EMBRACE INDIVIDUALITY : Celebrate self-expression and individuality in style, people, and perspective.

RADIATE ENERGY : Bring positive, intentional energy that elevates the team and guest experience.

GO TEAM SCOOP : Win together by supporting one another and owning results as a team.

SENIOR STYLIST ACCOUNTABILITIES & SUCCESS

KEY ACCOUNTABILITIES

• Deliver elevated styling experiences: Understand each guest’s needs, occasion, preferences, and personal style; create relevant outfit ideas and thoughtful product pairings.
• Drive conversion (CONV): Proactively engage guests, make the first connection, ask purposeful questions, and confidently guide each interaction toward a purchase.
• Execute the 4 Practices: Use the 4 Practices consistently and intentionally, adapting your approach to the guest while creating a warm, pressure-free experience.
• Build the basket with purpose: Recommend complementary pieces, accessories, footwear, and lifestyle items that complete the look and add genuine value.
• Own individual performance: Work toward and consistently meet or exceed established SPH and sales goals, while contributing to store CONV, UPT, and ATV results.
• Be a mood-maker: Bring consistent positivity, enthusiasm, and presence to every shift; help create an inviting atmosphere where guests and teammates feel welcomed.
• Share expertise: Model strong styling and selling behaviours, share product knowledge and practical selling tips, and support teammates through encouragement and example.
• Protect the guest experience: Build genuine relationships, respond thoughtfully to questions or hesitations, and support loyalty by making every guest feel seen and valued.
• Champion the store environment: Maintain strong zone standards, product presentation, replenishment, and visual details that make the store inspiring and easy to shop.
• Stay curious and accountable: Seek feedback, participate in Scoop Training Academy learning, understand daily targets, and turn coaching into measurable action.

WHAT SUCCESS LOOKS LIKE

• Consistently creates complete, compelling looks and delivers memorable, personalized guest experiences.
• Demonstrates confident, proactive selling behaviours that help improve and sustain store conversion (CONV).
• Meets or exceeds individual SPH expectations and contributes positively to store sales and KPI results.
• Brings a consistently positive, intentional mood that elevates the guest experience and team energy.
• Executes the Six Steps of Scoop Selling with confidence, consistency, and genuine care.
• Acts as a trusted styling resource and leads by example through product knowledge, collaboration, and accountability.

SCOOP BENEFITS

• Join a fashion-forward, values-led team that celebrates individuality.
• Grow your craft through the Scoop Training Academy and ongoing development.
• Thrive in a high-energy, people-first retail environment.
• Access performance-based incentives and opportunities for growth.

GUIDING PRINCIPLES

• We believe that exceptional leadership and strong role modelling drive exceptional results.
• We believe that a company based on customer loyalty is a successful one.
• We will promote the financial success of each store as well as the company.
• We will create a welcoming environment where our team can achieve personal and career goals.
• We will show honesty, care, and integrity to everyone who interacts with our company.
• We will ensure all our policies are ethical and fair to our team and guests.