VP, Go-To-Market

raisin is a mission-driven SaaS company that has spent nearly three decades helping nonprofit organizations across North America raise more money and strengthen their relationships with donors. Their platform serves as the fundraising backbone for charities running peer-to-peer campaigns, special events, tribute giving, online donations, and monthly giving - all from a single, unifi ed hub. With over 300 long-term clients and more than 1.5 million human connections facilitated every year, raisin isn't just another software vendor: they're a genuine partner in mission.

What sets raisin apart is the depth of their commitment to the cause. Their clients raise money at 2.5 times the industry average, and 9/10 clients exceed fundraising goals, driving $150M+ raised annually on the platform (and growing). The platform covers the full digital fundraising stack - from campaign websites and CRM integrations to branded donor experiences and real-time analytics - giving nonprofits the tools to punch well above their weight.

raisin is a modern fundraising platform designed to help organizations grow through their most powerful channel: their community.

Highlights:

• Headquartered in Toronto, Ontario (hybrid or remote role)
• 27+ years serving the nonprofit sector across North America
• 300+ long-term clients - many relationships spanning a decade or more
• 1.5 million+ human connections facilitated each year through the platform
• 200,000+ live campaigns run on the platform
• Client fundraising growth rate is 2.5x the industry average
• $1/3 million raised with raisin every day
• Evolving to an AI-native platform - significant product and GTM investment underway
• Trusted by leading organizations like Kids Help Phone, The Princess Margaret Cancer Foundation and The Kidney Foundation of Canada, among many others

About the Role

raisin is looking for a VP of Go-To-Market to architect and build the revenue engine that will power the company's next stage of growth. This is not a role for someone who wants to maintain what exists - it's for a builder who wants to design a modern, scalable GTM system from the ground up, inside a company where the mission actually matters. Reporting directly to the CEO, you'll work closely with Client Success, Product Marketing, and R&D to ensure full-funnel alignment and predictable revenue growth.

Responsibilities

Go-To-Market Strategy:

• Define Raisin’s GTM motion (PLG, sales-led, partnerships, or hybrid)
• Identify and refi ne ideal customer profiles (ICP) and target segments
• Develop positioning, messaging, and value proposition
• Establish clear growth channels and acquisition strategies
• Explore product-led growth opportunities alongside new product launches

Revenue & Growth Ownership:

• Build and scale pipeline generation across inbound and outbound channels
• Own key growth metrics (pipeline, conversion, revenue)
• Identify new growth opportunities through partnerships and ecosystem plays
• Optimize customer acquisition efficiency and ROI

Sales & Marketing Alignment:

• Bridge product, marketing, and sales into a cohesive GTM engine
• Define and implement sales processes and playbooks
• Work closely with marketing on demand generation and content strategy
• Ensure consistent messaging across all touchpoints

Partnerships & Ecosystem Development:

• Build and scale partner-led growth initiatives
• Identify strategic partnerships that drive distribution and revenue
• Leverage referral and ecosystem dynamics as a core growth lever

Operational Build-Out:

• Implement systems, tools, and processes to support GTM execution
• Establish reporting frameworks and performance tracking
• Create repeatable, scalable playbooks for growth

Qualifications

• 8-10+ years in GTM, growth, or revenue roles within SaaS or tech
• Experience building or scaling GTM functions in early or growth-stage companies
• Proven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacity
• Built and scaled a revenue engine - not just operated within one - including sales process design, pipeline management, forecasting, and performance discipline
• Strong domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary function
• Hands-on outbound and pipeline creation experience - not solely reliant on inbound demand
• Comfortable leveraging technology, automation, AI tools, and/or RevOps to improve effi ciency and forecasting accuracy
• Scrappy, entrepreneurial, and thrives in resource-constrained environments
• Humble, creative, collaborative, data-driven and genuinely people-centered

Required Skills

• 8-10+ years in GTM, growth, or revenue roles within SaaS or tech
• Experience building or scaling GTM functions in early or growth-stage companies
• Proven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacity
• Built and scaled a revenue engine - not just operated within one - including sales process design, pipeline management, forecasting, and performance discipline
• Strong domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary function
• Hands-on outbound and pipeline creation experience - not solely reliant on inbound demand
• Comfortable leveraging technology, automation, AI tools, and/or RevOps to improve effi ciency and forecasting accuracy
• Scrappy, entrepreneurial, and thrives in resource-constrained environments
• Humble, creative, collaborative, data-driven and genuinely people-centered

Bonus:

• Experience scaling a GTM team through a combination of headcount, AI-enabled agents, and RevOps - not just hiring
• Prior experience selling into the non-profit or social impact sector
• Track record of bringing prior direct reports along to new roles