Who we are ⬇️
Thinkific (TSX:THNC) is an award-winning learning commerce platform built for scale. By bringing together community, courses, and content with commerce, we power transformative learning experiences and give businesses everything they need to grow their revenue - all from one AI-powered platform. So far, our customers have generated over $3.7 billion in revenue and reached more than 200 million learners worldwide.
The culture we're building ⭐
We've been intentional about the culture we're building and are proud to be recognized as an award-winning culture - we’re a Certified Great Place to Work, one of Canada's Best Diversity Employers, BC Top Employers, and Canada's Top Small & Medium Employers for 2026 by Canada's Top 100!
Here’s what it means to work at Thinkific:
We're a high-performing team on a meaningful mission, and the way we work reflects that. Thinkers are customer-obsessed and ownership-driven - we are customer-obsessed, take full accountability for outcomes, and operate with a high degree of autonomy and trust. We care deeply for each other and believe the best ideas come from honest debate, real feedback, and diverse perspectives. It's a culture built on trust, exceptional work, and genuine respect for the people around us.
Who thrives here:
Thinkific may be the right place if you're energized by a fast-paced environment, enjoy high autonomy, and work well with ambiguity and change. You thrive in highly collaborative teams and make the people around you better. You're results-driven, take ownership without being asked, have hard conversations even when it's uncomfortable, and celebrate diverse perspectives. AI is a tool you embrace to move faster and think bigger.
Who doesn't thrive here:
If you prefer highly structured environments, need to wait for clear direction to move, dislike ambiguity and change, or find direct feedback uncomfortable, Thinkific may not be the right fit.
About the Role 🚀
Are you someone who is naturally curious, embraces a growth mindset, and is eager for an exciting opportunity that will push you out of your comfort zone? We're looking for an Account Executive to join us at Thinkific.
In this role, you'll own the full sales process - from lead to close - focused on acquiring mid-market and enterprise customers and maximizing revenue. You'll work with prospects to understand their goals, showcase the power of the Thinkific Plus platform, and create a world-class customer-centric experience. This segment benefits from a fast-to-mid-length sales cycle, a great product, and real professional growth opportunities.
You'll be at the forefront of our customers' journeys - helping businesses create, market, sell, and deliver online courses and communities at scale. You'll also be a key part of a growing segment, bringing strategic thinking and a hunter's mentality to a high-impact selling motion.
Your goal will be to source new potential customers, understand their business, needs and goals and effectively educate them on how Thinkific can meet their business objectives. Here’s how you’ll accomplish this:
Hunt, develop, and close net-new accounts, aligned with our target ICP for learning, enablement, and customer education
Run a consultative, customer-centric sales process from initial outreach through discovery, product tours, and closing - using SPICED/MEDDIC frameworks to keep pipeline forecastable
Collaborate cross-functionally with Marketing, Product, and Customer Success to influence roadmap priorities, ensure seamless onboarding, and drive customer satisfaction and retention
Act as the voice of the customer by sharing market intelligence, buyer trends, and competitive insights to inform product positioning and go-to-market strategies
Conduct deep discovery and ROI-based selling, crafting business cases that quantify the value of modern learning platforms
Deliver compelling demos and executive presentations to senior decision-makers (L&D, HR, Enablement, Operations, and C-suite)
Lead contract negotiations, handle objections, and close deals in a way that ensures client satisfaction while meeting or exceeding targets
Maintain accurate pipeline hygiene, opportunity tracking, and forecasting in Salesforce, using data to continuously refine your sales approach
The person we have in mind likely:
Has at least 5+ years of experience in a customer-facing, business development, or sales role, with a focus on generating pipeline
Has at least 1–2 years running full sales cycles, including owning the close
Has a proven track record of quota attainment and consistent outperformance
Loves hunting for their own opportunities - doesn't wait for leads to come to them
Is comfortable juggling multiple accounts, opportunities, and activities simultaneously, and knows how to prioritize effectively
Believes in consultative, customer-centric selling
Is comfortable making phone calls and building relationships through direct outreach
Is a team player who wants to work alongside others to have a big impact on a scaling sales function
Is data-driven and able to self-diagnose what is working - and what can be improved - in their sales approach
Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business
We’re committed to fair and transparent pay that reflects both where you are and where you can grow to. This role has a total compensation opportunity (OTE) of $140,600 - $175,800 - $211,000 (base salary + commission) in Canada, designed to capture the full journey from developing skills to excelling in the position. Most new hires start between the minimum and midpoint, which aligns with being fully capable in the role. Salaries above the midpoint are typically reserved for team members who have demonstrated strong, consistent performance, deep expertise, and a significant positive impact within the role.
For high-demand or hard-to-fill positions like this one, we may hire above midpoint for candidates who bring exceptional experience, skills, or impact potential.
The Hiring Journey
An exploratory call with our Talent team
An impact-focused interview with the Hiring Manager
Technical stage: (take-home exercise and presentation) with VP of Sales
Stakeholder Interview with cross collaborators
For a deeper look at our hiring process, what to expect during each step, AI guidelines, and how to prepare, visit our Candidate Hub ⭐
How we work with AI:
Thinkific is an AI-forward company. We use AI tools across all teams, and our approach to hiring is no different. We use AI-assisted tools to support parts of our recruitment operations, and we're committed to being transparent about how. We automate where it drives efficiency, but every hiring decision is made by a person, and a high-touch, human candidate experience always comes first.
Candidates are welcome to use AI tools during the application process if desired.
👉 Visit our Candidate Hub to learn more!
Diversity, Equity, Inclusion and Belonging & Accessibility:
This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.
We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
What you can expect if you join Thinkific:
👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an incredible award-winning culture - we’re a Certified Great Place to Work and have been recognized on many Great Place to Work's Best Workplaces lists for Canada, Technology, Inclusion, Women, Mental Wellness, and more! We're also one of Canada's Best Diversity Employers, BC Top Employers, and Canada's Top Small & Medium Employers for 2026 by Canada's Top 100!
🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.
💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.
🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.
🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional $900/year health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.
🤝 3 Paid Volunteer Days each year to give back to your community and support the causes you care about.
💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.
🤖 AI tools for every Thinker. We’re an AI-forward team, and every employee has access to the tools they need to work smarter, faster, and make a bigger impact.
⬆️ Learning & Growth. An annual $2,000 CAD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.
🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.
💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are - we can’t wait to meet you!
The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.
