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Thomson Reuters

Social Media Manager

Toronto, ON, Canada

$38 to $40 CAD / hour · Contract

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Job details

Pay: $38 to $40 CAD / hour
Job type: Contract
Apply by: Dec 5, 2026
Education: Bachelor’s degree
Experience: 5–7 years of experience in social media or digital marketing, with a proven track record of leading multi-channel campaigns from planning through measurement.
Posting language: English
Posted: Nov 5, 2026

Original job description

Description

Social Media Manager

We're looking for a Social Media Manager to lead end-to-end social campaigns and flagship moments for Thomson Reuters across X, Facebook, YouTube, LinkedIn, Instagram and TikTok.

You will act as the project manager and creative partner behind global product launches, LinkedIn Lives and Reddit AMAs, working closely with Communications, Marketing and Product teams to turn major moments into sustained audience growth.

This is a hands-on, individual contributor role with no direct reports. You will build campaigns, manage projects and own the results.

If you are a highly organized professional who thrives on taking an idea from initial brief through post-event recommendations, and you're excited to test new formats going into 2027, this is the role for you.

About the Role

Act as a key social lead for external campaigns across X, Facebook, YouTube, LinkedIn, Instagram and TikTok, from campaign planning and creative development through launch and reporting.
Serve as project manager for flagship social moments, managing timelines, dependencies, assets and stakeholders across Communications, Marketing, Product, Video and Creative teams.
Lead LinkedIn Live events from setup through live support, partnering with Demand Generation, Communications, Marketing and LinkedIn Support to develop, promote and execute content, including post-event reporting and recommendations.
Plan and execute Reddit AMAs, helping build a stronger, authentic, non-promotional presence on Reddit while testing new live formats across other channels, including X and YouTube.
Deliver analytics and post-event recommendations for flagship moments, using performance data, social listening insights and AI tools to optimize content.
Develop LinkedIn newsletters and manage the editorial content calendar for enterprise channels, ensuring alignment with business priorities, campaigns and product launches.
Partner with Internal Communications to maximize the effectiveness of the global employee advocacy platform, GaggleAMP, by increasing participation, amplification and reach.
Manage and coordinate content across segment and product channels while maintaining a consistent brand voice. Brief speakers and executives on social sharing and provide ready-made assets.
Contribute to social content playbooks and guidelines, stay informed on platform changes, algorithm shifts and emerging formats, and proactively identify publishing risks.

About You

Education:

Bachelor's degree in Marketing, Communications, Business, Journalism or a related field required.

Experience:

5–7 years of experience in social media or digital marketing, with a proven track record of leading multi-channel campaigns from planning through measurement. B2B or professional services experience preferred.
Strong experience managing end-to-end content across X, Facebook, YouTube, LinkedIn, Instagram and TikTok.
Demonstrated project management skills, with the ability to manage multiple concurrent projects and coordinate cross-functional stakeholders across Communications, PR, Marketing and Video teams without direct authority.
Hands-on experience producing and moderating live and interactive social content, including LinkedIn Lives and/or Reddit AMAs.
Strong analytical skills, with the ability to translate performance data into clear, actionable recommendations for executives and partner teams.
Excellent writing and communication skills, with the ability to tailor content for different platforms and audiences.
High proficiency and a proven track record of using AI and AI-powered tools.

Preferred Qualifications

Proficiency with Hootsuite and experience with other social media management and listening tools, such as Sprout Social, Sprinklr and Talkwalker.
Experience with analytics platforms such as Adobe Analytics.
Experience with employee advocacy platforms such as GaggleAMP.
Experience developing and managing LinkedIn newsletters.

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More about this job

Responsibilities

Lead end-to-end social campaigns and flagship events across major social platforms, coordinating timelines, content, stakeholders, live execution, and reporting. Manage enterprise editorial content and employee advocacy, and use analytics, social listening, and AI tools to improve performance and recommend next steps.

Requirements

Requires a bachelor's degree in a related field and 5–7 years of social media or digital marketing experience, including a record of managing multichannel campaigns from planning through measurement. Candidates should have strong project management, live social content, analytics, writing, cross-functional coordination, and AI-tool experience; B2B or professional services experience and familiarity with specified social management and analytics tools are preferred.

Skills

Social Media Campaign Management
Project Management
Content Strategy
Live Event Production
LinkedIn Live
Reddit AMAs
Social Media Analytics
Social Listening
Cross-Functional Collaboration
Editorial Calendar Management
Employee Advocacy
Executive Communications
Copywriting
AI Tools
Hootsuite
Adobe Analytics

Visa sponsorship

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Keywords

X
Facebook
YouTube
LinkedIn
Instagram
TikTok
Reddit
LinkedIn Live
Reddit AMAs
Hootsuite
Sprout Social
Sprinklr
Talkwalker
Adobe Analytics
GaggleAMP
Social Media Management
Social Listening
Employee Advocacy
Digital Marketing
B2B Marketing
Campaign Planning
Content Development
Project Management
Performance Analytics
AI-Powered Tools
Editorial Calendars
Executive Communications
Live Content Moderation

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