General Manager

Location: Greater Toronto Area

Employment Type: Full-time, Permanent

Reports to: Executive Vice President

Work Model: On-site

The Opportunity

PAG Direct is seeking an experienced Automotive General Manager to lead one of our high-volume Hyundai dealerships in the GTA.

Reporting directly to the Executive Vice President, the General Manager will be accountable for the dealership’s financial performance, customer experience, people development, and day-to-day operations across new and used vehicles, F&I, service, and parts.

We are looking for a complete dealership operator. The ideal candidate will bring high-volume import-dealership experience, strong financial discipline, and a proven ability to build capable teams.

Key Responsibilities

Dealership Leadership

• Assume full accountability for the dealership’s P&L, budget, forecast, expenses, DOP and NOP.
• Recruit, coach and develop the management team while building succession plans and promoting talent from within.
• Maintain a strong relationship with Hyundai Canada and lead the dealership’s progress toward achieving the Hyundai President’s Award.
• Lead customer experience, reputation management and a culture of accountability, collaboration, ethical conduct, and continuous improvement.

Variable Operations - Sales

• Lead new and used vehicle performance, including volume, market share, gross profit, and inventory management.
• Drive a lease-focused sales strategy centred on renewals, pull-ahead opportunities, customer retention, and repeat business through CRM utilization.
• Manage used vehicle acquisition, appraisals, pricing, reconditioning, aging, and inventory turn.
• Oversee F&I performance, lender relationships, product penetration, funding, chargebacks, and regulatory compliance.

Fixed Operations - Aftersales

• Lead service and parts performance with a focus on customer retention, profitability, and operational efficiency.
• Monitor labour sales, technician productivity, effective labour rate, parts gross profit and service absorption.
• Strengthen collaboration between sales, service, and parts to support lease retention, trade opportunities, and customer lifetime value.
• Ensure strong warranty administration, repair quality, and compliance with manufacturer standards.

Training and Development

• Ensure managers and employees complete all required Hyundai OEM product, process, compliance, and certification training.
• Establish cross-functional training between sales, F&I, service, parts, BDC and administration.
• Develop department-specific training plans based on performance gaps, business priorities, and employee development needs.
• Build a culture of continuous learning through coaching, succession planning, and internal career development.

Qualifications

• Minimum five years of successful automotive dealership General Manager experience, or equivalent senior dealership leadership experience.
• Proven experience in a high-volume import-brand dealership is strongly preferred.
• Strong knowledge of dealership financial statements, budgeting, forecasting and full P&L management.
• Demonstrated experience across new vehicles, leasing, used vehicles, F&I, service and parts.
• Strong understanding of used vehicle aging, inventory turn, appraisal and reconditioning.
• Experience leading and developing department managers and large teams.
• Strong OEM relationship-management experience.
• Knowledge of the Ontario automotive retail and regulatory environment, valid OMVIC registration.
• Hyundai, Tekion, DealerTrack and vAuto experience are considered assets.

What We Offer

• Competitive executive compensation, including base salary and performance-based incentive compensation.
• Comprehensive benefits and an Employee Assistance Program.
• Direct access to executive leadership.
• Manufacturer training and professional-development opportunities.
• Modern dealership technology and operating tools.
• The opportunity to lead and develop a high-volume Hyundai dealership.

Apply

Qualified candidates are invited to submit a résumé outlining their dealership leadership experience, financial responsibilities, team size and measurable results.

Applications will be treated confidentially. Upon request, PAG Direct will provide reasonable accommodations for persons with disabilities to support candidates' participation in all aspects of the recruitment process. All qualified applicants will receive consideration for employment.

We offer competitive compensation and benefits, management support, great team atmosphere, and training programs. If the above meets your qualifications and interests, please send your resume and a cover letter in confidence to careers@pagdirect.com. We thank all interested candidates; however, only those being considered will be contacted.