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Added 7 mins ago
PB
Senior Performance Marketing Strategist
Powered by search
Remote, Canada
- Full-time
- Remote
We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why…
Added 7 mins ago
R
Senior Financial Analyst
Roofmart
Brampton, ON · Roofmart Brampton Office
- Full-time
Lead the annual business planning process for the branches under the SFA’s responsibility
Added 7 mins ago
Strategic Account Executive (Hybrid)
Nitro
Toronto, ON
…suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users…
Added 7 mins ago
WC
Computer Operator
Western Canada Lottery Corporation (WCLC)
Winnipeg, MB
- Full-time
…in Winnipeg, Manitoba. This position will report to the Team Lead, Operations. Interested applicants must be available for shift work in our 24x7 operations centre including days, evenings,…
Added 8 mins ago
T
Sales Development & Coaching Manager
tripcentral.ca
Hamilton, ON
- Full-time
Analyze performance data to improve conversion, follow-up, and other key outcomes.
Added 8 mins ago
C
Senior Project Manager
Cosmo5
Montreal, QC
- Full-time
This role is ideal for an analytical, proactive and independent professional who wants to lead complex projects, optimize their financial performance and help develop and improve project…
Added 8 mins ago
C
Senior Business Analyst - Fixed Income
CanDeal
Toronto, ON
- Full-time
CanDeal Group is a leading provider of electronic marketplaces and data services for Canadian dollar fixed income securities and derivatives. CanDeal’s Markets Division provides access to a…
Added 8 mins ago
OM
Director, Inventory Management
Ontario Medical Supply
Mississauga, ON
- Full-time
Ensure integrity of inventory master data, including costs, units of measure, lead times, order multiples, minimums and maximums, safety stock and stocking status.
Added 8 mins ago
RG
Senior D365 F&O Platform Developer
R2 Global
Toronto, ON
- Full-time
Integrations & Data: Oversee integration architecture involving DMF, OData APIs and business events, supporting connectivity with enterprise data and analytics platforms.
Added 23 mins ago
C
Strategic Fixer
Clipboard
Remote, Canada
- $78,000 to $160,000 USD / year
- Full-time
- Remote
Analyze operational data to spot trends and bottlenecks, and turn your findings into clear recommendations that guide business decisions.
Added 38 mins ago
Partner Marketing Manager (Hybrid)
OpenTable
Toronto, ON
Lead cross-functional execution with Sales, Product Marketing, Growth, Creative, Events, Analytics, Legal, Finance, and other teams - creating clarity on roles, timelines, funding,…
Added 38 mins ago
WS
People Reporting & Analytics Specialist
Workplace Safety and Insurance Board (WSIB)
London, ON
- Full-time
…are made across the organization. As the People Reporting And Analytics Specialist, you will help shape the future of people analytics by turning workforce data into meaningful insights,…
Added 38 mins ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 38 mins ago
JG
Computer Vision AI / ML Engineer (Tech lead)
J&M Group
Canada
- Contract
We are hiring for a Computer Vision AI/ML Engineer Tech Lead. This role focuses on computer vision, data science, and machine learning engineering.
Added 38 mins ago
CE
Account Executive
Carrier Enterprise Canada
AB · Alberta, Canada
- Full-time
Manage the entire sales process from lead generation to closing deals.
Added 38 mins ago
A
Technical Systems Analyst :: Fulltime :: Toronto, ON
AceStack
Toronto, ON
- Full-time
…business requirements into technical specifications, analyze data and system integrations, and support application delivery and production…
Added 38 mins ago
C
Market Unit Leader – Financial Services | Data, Analytics & AI (Senior Director)
Capgemini
Toronto, ON
- $220,000 to $260,000 CAD / year
- Full-time
Job Role - Market Unit Leader – Financial Services | Data, Analytics & AI (Senior Director)
Added 38 mins ago
R&
Auditor IV
Robertson & Company Ltd.
Toronto, ON
- Contract
Apply analytical skills and be open minded to explore different ways to audit. Embrace and utilize data analytics to improve audit coverage
Added 38 mins ago
RH
Purchasing Manager
Robert Half
Mississauga, ON
- $85,000 to $95,000 CAD / year
- Full-time
We are seeking a Purchasing Manager to lead procurement activities for a fast-paced distribution environment. This role is responsible for managing supplier relationships, negotiating…
Added 53 mins ago
E
Scientifique des données sénior
EXFO
Montreal, QC · Quebec, QC
- Full-time
…les priorités analytiques en étroite collaboration avec le Data…
Added 53 mins ago
IF
Accounting Analyst
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
Apply now and take the lead in your career, where your talent truly matters!
Added 53 mins ago
IF
Project Manager, Artificial Intelligence & Data (AI & Data)
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
…high-impact initiatives involving artificial intelligence, advanced analytics, and data…
Added 53 mins ago
FM
Sales Operations – Communications Intern
Ford Motor Company
Oakville, ON
- Part-time
Develop and maintain usage reports through Adobe Analytics; analyze, provide insights and
Added 53 mins ago
MM
Actuarial Specialist (Associate) – Retirement & Health Benefits
Marsh McLennan
Montreal, QC
- Full-time
Lead, delegate and review analysis and client work.
Added 1 hour ago
A
Manager, Data Analytics and Reporting
AstraZeneca
Mississauga, ON · Canada - Mississauga
- Full-time
The Manager, Analytics & Reporting will lead the creation of trusted, scalable analytics and reporting that power the US Commercial business across Specialty Pharmacy, Specialty Infusion…

Tiller Digital

Head of Performance Marketing

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 20, 2026
Posting language: English
Posted: Oct 22, 2026

Original job description

HEAD OF PERFORMANCE MARKETING | Full-time, permanent

Works onsite in Calgary, AB

Work schedule: 8:00 AM - 4:30 PM

In-office Monday, Tuesday and Friday

Remote optional Wednesday and Thursday

About The Role

We are looking for an experienced Head of Performance Marketing to lead and grow our performance marketing practice serving mid-market B2B SaaS clients. As a member of Tiller's leadership team, you will own client performance outcomes, team development, and the systems that enable great work across paid media, conversion rate optimization (CRO), SEO, and AEO/GEO, with analytics powering each discipline.

We are looking for a hands-on leader with deep expertise in paid media and conversion optimization who can independently assess performance, challenge strategies, coach strategists, and step into execution when needed. You'll collaborate closely with our leaders across Client Strategy, Creative, and Development to strengthen client outcomes and evolve our integrated performance marketing offering.

What You Get To Do

Lead the performance marketing department, taking accountability for the effectiveness, efficiency, and continuous improvement of our services and the results we deliver for clients.
Provide hands-on oversight through regular paid account and campaign reviews, audits, and constructive challenges to strategy, targeting, budgets, creative effectiveness, and conversion performance.
Set standards for paid media strategy, campaign development, optimization, and testing across Google Ads, LinkedIn Ads, Meta, Reddit, StackAdapt, and other relevant B2B acquisition channels.
Advance our integrated paid performance offering by connecting media strategy with creative, landing page optimization, CRO, experimentation, and measurement.
Oversee CRO and experimentation practices, ensuring opportunities are prioritized, hypotheses are tested, and learnings translate into measurable improvements.
Guide traditional SEO strategy and execution, ensuring technical SEO, content optimization, and organic search recommendations support client objectives.
Oversee our AI search strategy and execution, guiding AEO/GEO strategies that improve client visibility and discoverability across AI-driven search experiences.
Ensure reliable measurement and analytics through oversight of GA4, GTM, conversion tracking, attribution, data quality, and technical QA.
Own and optimize departmental reporting standards, collaborating with Client Strategy and Account Managers to ensure reports clearly communicate performance insights and recommendations.
Partner with Client Strategy and Account Managers on performance priorities, client QBRs, strategic presentations, and escalations, bringing performance marketing expertise and recommendations to important client conversations.
Collaborate with Creative and Development leadership to elevate campaign creative, landing pages, technical implementations, and cross-functional delivery.
Own departmental recruitment, onboarding, coaching, professional development, and performance management, leveraging Tiller's L1–L4 capability framework to develop and strengthen the team.
Monitor team utilization and staffing needs, proactively addressing resourcing risks.
Establish and continuously improve departmental tools, processes, SOPs, quality standards, and technical practices while supporting Tiller's broader delivery system.
Contribute to agency leadership, service development, proposals, scoping, and the growth of our performance marketing practice.
Remain close to execution, stepping in to troubleshoot complex issues or temporarily manage select accounts and campaigns if required.

You may be fit for this role if you

Bring 15+ years of relevant performance marketing experience, including substantial hands-on paid media expertise and a demonstrated track record leading teams in an agency or client-service environment.
Have deep experience developing and optimizing B2B paid media programs, with particular strength in LinkedIn Ads and Google Ads, and experience across Meta and other relevant acquisition channels.
Have experience managing and overseeing paid media programs with monthly advertising budgets of $20,000 - $100,000+ per client account, demonstrating sound budget allocation, optimization, and performance management.
Can confidently audit live paid media accounts, diagnose underperformance, challenge strategies, and identify opportunities to improve results.
Understand how paid media, creative, landing pages, CRO, and experimentation work together to drive measurable business outcomes.
Have working knowledge of traditional SEO and modern AEO/GEO practices, with the ability to guide strategists without needing to be the hands-on expert in every discipline.
Have strong technical knowledge of GA4, GTM, conversion tracking, attribution, and performance reporting, with the ability to assess implementation quality and guide strategists.
Have successfully led people, managed capacity and performance, and built scalable processes and standards that improve team effectiveness.
Communicate clearly and confidently with clients and colleagues, exercise sound judgment, and bring a high level of ownership, accountability, and willingness to roll up your sleeves.

Agency leadership experience is strongly preferred. Experience working with B2B SaaS clients is a significant asset, but not a requirement. We place the greatest emphasis on deep paid media and conversion optimization expertise in a B2B context, supported by broader knowledge of SEO and AI search.

What Success Looks Like

Stronger client outcomes: Our performance marketing work consistently delivers measurable outcomes, supported by sound strategy, optimization, and reliable measurement.
A high-performing team: Strategists are well-supported, accountable, developing their capabilities, and consistently delivering work that meets Tiller's quality standards.
Operational excellence: Clear processes, effective tools, proactive capacity management, and strong QA practices contribute to predictable, high-quality delivery.
A growing practice: Our integrated performance marketing offering continues to evolve, creating greater value for clients and contributing to Tiller's growth.

Our Culture

Tiller is built different. We win together, grow together, and hold ourselves to a high standard in how we work, communicate, and show up for each other and our clients.

We are a community of about 30 marketers and creative minds based in Calgary, AB. We care deeply about craft, character, ownership, and client outcomes. We seek feedback, close our gaps, stretch beyond comfort, and believe there are no ceilings here - only the next level.

We keep our word, follow through, and tell on ourselves when something needs to be made right. We believe trust is built in the small things, and high trust helps us move further, faster.

We are competitive together, not with each other. We practice our craft, sweat the details, and advocate fiercely for our clients because their success is our scoreboard. We don’t just consume culture; we create it. Every teammate plays a role in representing the Tiller standard.

This is a team for people who want to do great work, take ownership of outcomes, and keep getting better.

Our Work Environment

We have a beautiful SW Calgary office location that offers free parking, a gym, and comfortable, tech savvy meeting rooms and workstations.
We work onsite to be intentional about optimizing collaboration and creativity on Mondays, Tuesdays and Fridays (remote work is optional on Wednesdays and Thursdays).
Workstations include a MacBook and an ergonomic sit-stand desk.
Our 2 kitchen cafes are stocked with really, really good coffee.

Compensation

Base salary range will be commensurate with skills and experience, with an expected range aligned to a senior, hands-on Head of Performance Marketing role in the Alberta market.
We review compensation annually against external data to stay competitive with similar agency roles in Alberta’s market.
We offer a performance-based bonus structure that rewards impact and excellence.

Benefits

Health and Dental (premiums shared 50/50)
Long-term disability (Employee paid)
Life and Critical Illness Insurance
Emergency Travel Medical
Employee and Family Assistance Program
Group RRSP and TFSA investment savings plan with free access to a Certified Financial Advisor

No agency inquiries, please. We thank all applicants for their interest; however, only candidates being considered for interviews will be contacted.

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More about this job

Responsibilities

Lead the performance marketing department and its client outcomes across paid media, CRO, SEO, AI search, analytics, and reporting. Develop the team and department operations, collaborate with agency leaders, and contribute to service development and practice growth.

Requirements

Requires 15+ years of relevant performance marketing experience, substantial hands-on paid media expertise, and a track record leading teams in an agency or client-service environment. Candidates should have strong B2B paid media and conversion optimization experience, technical analytics knowledge, and the ability to guide SEO and AEO/GEO work.

Skills

Performance Marketing Leadership
Paid Media
B2B Marketing
LinkedIn Ads
Google Ads
Meta Ads
Conversion Rate Optimization
Experimentation
Search Engine Optimization
AEO/GEO
GA4
Google Tag Manager
Conversion Tracking
Attribution
Team Development
Client Management

Benefits

Health and Dental Insurance
Long-Term Disability Insurance
Life and Critical Illness Insurance
Emergency Travel Medical Insurance
Employee and Family Assistance Program
Group RRSP
TFSA Investment Savings Plan
Access to a Certified Financial Advisor
Performance-Based Bonus
Free Parking
Gym
MacBook
Ergonomic Sit-Stand Desk

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Paid Media
B2B SaaS
LinkedIn Ads
Google Ads
Meta Ads
Reddit Ads
StackAdapt
Conversion Rate Optimization
CRO
Experimentation
Landing Page Optimization
SEO
AEO/GEO
AI Search
GA4
Google Tag Manager
Conversion Tracking
Attribution
Analytics
Technical QA
Campaign Audits
Budget Allocation
Performance Reporting
Client QBRs
Team Coaching
Capacity Planning
SOPs
Agency Leadership
Mid-Market

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