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Added 8 mins ago
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Software Engineer II - Angular UI
TD
Toronto, ON
- Full-time
Support business enquiries and business activities through execution of small enhancements and break / fix implementations (e.g. source code changes) May also be responsible for peer code…
Added 8 mins ago
T
Personal Banking Associate Trainee - Future Opportunities
TD
Milton, ON · Oakville, ON
- Full-time
Support the frontline staff with scheduled cash and non-cash transactions; resolve critical issues and report non-standard matters to management
Added 8 mins ago
T
Personal Banker Trainee - Cantonese and/or Mandarin
TD
Markham, ON
- Full-time
…within the Assigned District. Upon completion of the training program, we intend to assign you to a position which will be compatible with your training. The timing of this posting will be…
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M
Specialist, Data Governance and Strategy
Moneris
Toronto, ON
- Full-time
Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives.
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M
Senior Software Developer
Moneris
Toronto, ON
- Full-time
Build secure, reliable products and integrations that support important day-to-day operations for Canadian businesses. In this hands-on full-stack role, you will deliver features across…
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S
Retail Store Manager - Full Time - Sherway Gardens, ON
Swarovski
Toronto, ON
- Full-time
A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters
Added 8 mins ago
C
Director, Business Banking - Bilingual
CIBC
Montreal, QC
- Full-time
…responsible for building, developing and leading a team of Senior Manager & Team Leaders to meet the business and personal needs of our clients and drive business growth. Clients typically…
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Assistant Branch Manager
Money Mart
Toronto, ON
…Audit, and company policy requirements. Work with the Branch Manager to coach employees, address deficiencies, and support corrective action where…
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W
Senior Process Engineer - Uranium Processing Specialist
Wood
Saskatoon, SK
- $157,000 to $192,000 CAD / year
- Full-time
…offices in BC, AB, or SK. Reporting to the Process Department Manager, this role has the overall responsibility to manage and execute the delivery of process plant designs, including…
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Digital Product Owner
Manulife
Waterloo, ON · Montreal, QC
- Full-time
Support change management and go-to-market activities by implementing adoption plans, engaging collaborators, and collaborating with teams to deliver training and communication materials.
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Senior Tax Analyst
Manulife
Toronto, ON · Waterloo, ON
- Full-time
…reporting. Reporting to the AVP, Global Taxation and supporting the Manager, Global Taxation, the incumbent will work closely with Global Tax colleagues, local tax teams, Finance, IT, and…
Added 8 mins ago
Supervisor - Intake & Reporting
Halton Region
Oakville, ON
Reporting to the Manager, Immunization Services, this position will provide leadership, supervision, and support to a team that may include Public Health Nurses, Registered Nurses, Data…
Added 8 mins ago
R
Finance Analyst
RTX
Midland, ON
- Full-time
The Program Cost Controls Finance Team is seeking a Finance Analyst to support the Program Cost Controls Manager, with a primary focus on preparing, analyzing, and monitoring Estimates at…
Added 8 mins ago
TK
Manager, Ingredients - Cheese & Dairy (Canada)
The Kraft Heinz Company
Toronto, ON
- Full-time
…related processes, working with internal and external experts to support compliant and cost-effective…
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AC
Project Manager, Technology
Air Canada
Toronto, ON · Dorval, QC
- Full-time
The Project Manager, Technology, is responsible for driving and delivering IT projects encompassing all phases of the project lifecycle. The job of a Project Manager requires in-depth…
Added 8 mins ago
Associate Property Manager
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QC · Valcartier, Quebec
Provide support for the maintenance and upkeep of existing assets and performance measures, including meeting program requirements and ensuring optimal efficiency.
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Network Administration Technician
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Reporting to the Manager, End User Technology Services this position is primarily responsible for providing front line support to IESO users for IT standard services. Handles triage of…
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Incentives and Capital Investments - SRED Finance - Manager - Toronto
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Toronto, ON
…future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great…
Added 8 mins ago
Manager, Investigations and Compliance
The Government of Nova Scotia
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Reporting to the Director of Investigations & Compliance, the Manager of Investigations & Compliance provides operational and program management of Immigration Branch program integrity…
Added 8 mins ago
JE
Technology Manager
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ON
- Full-time
Just Eat Takeaway is seeking a Technology Manager to lead and grow the Delivery as a Service team (DaaS) within our Logistics Pillar (Logistics Services).
Added 8 mins ago
PG
Account Executive
Publicis Groupe Holdings B.V
Toronto, ON
- $50,000 to $55,000 CAD / year
- Full-time
We’re looking for an Account Executive to support the execution of Shopper Marketing programs and help our clients navigate the evolving in-store, digital and retail media landscape. The…
Added 8 mins ago
Manager - Public Health Early Years
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Added 8 mins ago
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Series Lead
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Directly support the production training team in the development of training program, procedures, mock-up arrangements and training implementation approach
Added 8 mins ago
MU
Account Executive
Mars United Commerce
Toronto, ON
- $50,000 to $55,000 CAD / year
- Full-time
We’re looking for an Account Executive to support the execution of Shopper Marketing programs and help our clients navigate the evolving in-store, digital and retail media landscape. The…

Tiller Digital

Head of Performance Marketing

Calgary, AB, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 28, 2027
Posting language: English
Posted: Oct 30, 2026

Original job description

HEAD OF PERFORMANCE MARKETING | Full-time, permanent

Works onsite in Calgary, AB

Work schedule: 8:00 AM - 4:30 PM

In-office Monday, Tuesday and Friday

Remote optional Wednesday and Thursday

About the role

We are looking for an experienced Head of Performance Marketing to lead and grow our performance marketing practice serving mid-market B2B SaaS clients. As a member of Tiller's leadership team, you will own client performance outcomes, team development, and the systems that enable great work across paid media, conversion rate optimization (CRO), SEO, and AEO/GEO, with analytics powering each discipline.

We are looking for a hands-on leader with deep expertise in paid media and conversion optimization who can independently assess performance, challenge strategies, coach strategists, and step into execution when needed. You'll collaborate closely with our leaders across Client Strategy, Creative, and Development to strengthen client outcomes and evolve our integrated performance marketing offering.

What you get to do

Lead the performance marketing department, taking accountability for the effectiveness, efficiency, and continuous improvement of our services and the results we deliver for clients.
Provide hands-on oversight through regular paid account and campaign reviews, audits, and constructive challenges to strategy, targeting, budgets, creative effectiveness, and conversion performance.
Set standards for paid media strategy, campaign development, optimization, and testing across Google Ads, LinkedIn Ads, Meta, Reddit, StackAdapt, and other relevant B2B acquisition channels.
Advance our integrated paid performance offering by connecting media strategy with creative, landing page optimization, CRO, experimentation, and measurement.
Oversee CRO and experimentation practices, ensuring opportunities are prioritized, hypotheses are tested, and learnings translate into measurable improvements.
Guide traditional SEO strategy and execution, ensuring technical SEO, content optimization, and organic search recommendations support client objectives.
Oversee our AI search strategy and execution, guiding AEO/GEO strategies that improve client visibility and discoverability across AI-driven search experiences.
Ensure reliable measurement and analytics through oversight of GA4, GTM, conversion tracking, attribution, data quality, and technical QA.
Own and optimize departmental reporting standards, collaborating with Client Strategy and Account Managers to ensure reports clearly communicate performance insights and recommendations.
Partner with Client Strategy and Account Managers on performance priorities, client QBRs, strategic presentations, and escalations, bringing performance marketing expertise and recommendations to important client conversations.
Collaborate with Creative and Development leadership to elevate campaign creative, landing pages, technical implementations, and cross-functional delivery.
Own departmental recruitment, onboarding, coaching, professional development, and performance management, leveraging Tiller's L1–L4 capability framework to develop and strengthen the team.
Monitor team utilization and staffing needs, proactively addressing resourcing risks.
Establish and continuously improve departmental tools, processes, SOPs, quality standards, and technical practices while supporting Tiller's broader delivery system.
Contribute to agency leadership, service development, proposals, scoping, and the growth of our performance marketing practice.
Remain close to execution, stepping in to troubleshoot complex issues or temporarily manage select accounts and campaigns if required.

You may be fit for this role if you

Bring 15+ years of relevant performance marketing experience, including substantial hands-on paid media expertise and a demonstrated track record leading teams in an agency or client-service environment.
Have deep experience developing and optimizing B2B paid media programs, with particular strength in LinkedIn Ads and Google Ads, and experience across Meta and other relevant acquisition channels.
Have experience managing and overseeing paid media programs with monthly advertising budgets of $20,000 - $100,000+ per client account, demonstrating sound budget allocation, optimization, and performance management.
Can confidently audit live paid media accounts, diagnose underperformance, challenge strategies, and identify opportunities to improve results.
Understand how paid media, creative, landing pages, CRO, and experimentation work together to drive measurable business outcomes.
Have working knowledge of traditional SEO and modern AEO/GEO practices, with the ability to guide strategists without needing to be the hands-on expert in every discipline.
Have strong technical knowledge of GA4, GTM, conversion tracking, attribution, and performance reporting, with the ability to assess implementation quality and guide strategists.
Have successfully led people, managed capacity and performance, and built scalable processes and standards that improve team effectiveness.
Communicate clearly and confidently with clients and colleagues, exercise sound judgment, and bring a high level of ownership, accountability, and willingness to roll up your sleeves.

Agency leadership experience is strongly preferred. Experience working with B2B SaaS clients is a significant asset, but not a requirement. We place the greatest emphasis on deep paid media and conversion optimization expertise in a B2B context, supported by broader knowledge of SEO and AI search.

What success looks like

Stronger client outcomes: Our performance marketing work consistently delivers measurable outcomes, supported by sound strategy, optimization, and reliable measurement.
A high-performing team: Strategists are well-supported, accountable, developing their capabilities, and consistently delivering work that meets Tiller's quality standards.
Operational excellence: Clear processes, effective tools, proactive capacity management, and strong QA practices contribute to predictable, high-quality delivery.
A growing practice: Our integrated performance marketing offering continues to evolve, creating greater value for clients and contributing to Tiller's growth.

Our Culture

Tiller is built different. We win together, grow together, and hold ourselves to a high standard in how we work, communicate, and show up for each other and our clients.

We are a community of about 30 marketers and creative minds based in Calgary, AB. We care deeply about craft, character, ownership, and client outcomes. We seek feedback, close our gaps, stretch beyond comfort, and believe there are no ceilings here - only the next level.

We keep our word, follow through, and tell on ourselves when something needs to be made right. We believe trust is built in the small things, and high trust helps us move further, faster.

We are competitive together, not with each other. We practice our craft, sweat the details, and advocate fiercely for our clients because their success is our scoreboard. We don’t just consume culture; we create it. Every teammate plays a role in representing the Tiller standard.

This is a team for people who want to do great work, take ownership of outcomes, and keep getting better.

Our Work Environment

We have a beautiful SW Calgary office location that offers free parking, a gym, and comfortable, tech savvy meeting rooms and workstations.
We work onsite to be intentional about optimizing collaboration and creativity on Mondays, Tuesdays and Fridays (remote work is optional on Wednesdays and Thursdays).
Workstations include a MacBook and an ergonomic sit-stand desk.
Our 2 kitchen cafes are stocked with really, really good coffee.

Compensation

Base salary range will be commensurate with skills and experience, with an expected range aligned to a senior, hands-on Head of Performance Marketing role in the Alberta market.
We review compensation annually against external data to stay competitive with similar agency roles in Alberta’s market.
We offer a performance-based bonus structure that rewards impact and excellence.

Benefits

Health and Dental (premiums shared 50/50)
Long-term disability (Employee paid)
Life and Critical Illness Insurance
Emergency Travel Medical
Employee and Family Assistance Program
Group RRSP and TFSA investment savings plan with free access to a Certified Financial Advisor

No agency inquiries, please. We thank all applicants for their interest; however, only candidates being considered for interviews will be contacted.

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More about this job

Responsibilities

Lead the performance marketing department and oversee client outcomes across paid media, CRO, SEO, AI search, analytics, and reporting. Develop the team and department operations, collaborate across agency functions, and contribute to service development and agency growth.

Requirements

Requires 15+ years of relevant performance marketing experience, substantial hands-on paid media expertise, and a track record leading teams in an agency or client-service environment. Candidates should have deep B2B paid media and conversion optimization experience, strong measurement and analytics knowledge, and working knowledge of SEO and AEO/GEO; agency leadership is strongly preferred.

Skills

Performance Marketing Leadership
Paid Media
LinkedIn Ads
Google Ads
Conversion Rate Optimization
B2B Marketing
Campaign Strategy and Optimization
SEO
AEO/GEO
GA4
Google Tag Manager
Conversion Tracking
Attribution
Analytics and Reporting
Team Development
Client Management

Benefits

Health and Dental Insurance
Long-Term Disability Insurance
Life and Critical Illness Insurance
Emergency Travel Medical Insurance
Employee and Family Assistance Program
Group RRSP and TFSA Investment Savings Plan
Access to a Certified Financial Advisor
Performance-Based Bonus

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
B2B SaaS
Paid Media
Google Ads
LinkedIn Ads
Meta Ads
Reddit Ads
StackAdapt
Conversion Rate Optimization
CRO
SEO
AEO/GEO
GA4
Google Tag Manager
Conversion Tracking
Attribution
Analytics
Campaign Audits
Budget Allocation
Experimentation
Landing Page Optimization
Technical SEO
AI-Driven Search
Performance Reporting
Quality Assurance
Client QBRs
Team Coaching
Capacity Management
Agency Leadership

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