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Tiller Digital

Paid Media Strategist

Calgary, AB, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 19, 2027
Experience: 5+ years of recent paid media experience, combining strategy with hands-on campaign execution, ideally in an agency environment
Posting language: English
Posted: Oct 21, 2026

Original job description

PAID MEDIA STRATEGIST | Full-time, permanent

Works onsite in Calgary, AB

Work schedule: 8:00 AM - 4:30 PM

Mandatory in-office days are Monday, Tuesday, and Friday

Remote optional days are Wednesday and Thursday

About the Role

We’re looking for an experienced Paid Media Strategist who can turn business goals into smart paid media strategies and then roll up their sleeves to execute them.

This role combines strategic ownership with hands-on campaign management, analysis, and client advisory. You’ll own paid media strategy and execution across a portfolio of primarily B2B software and technology clients, connecting campaign performance to meaningful business outcomes such as qualified leads, cost per lead, pipeline, and ROI.

You’ll bring a proactive mindset and strong judgment: knowing when to push, test, and optimize, and when the data says to stay the course. This role has no direct reports.

What You Get to Do

Strategy, Campaign Management & Optimization

Develop paid media strategies that translate client goals into clear channel, audience, budget, and campaign approaches
Own hands-on campaign execution and optimization across Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms such as StackAdapt
Manage monthly paid media budgets of $50K+ across multiple clients, campaigns, ICPs, and channels, including forecasting, pacing, and spend allocation
Build audience, keyword, retargeting, and ABM campaigns, including LinkedIn account-based targeting
Develop purposeful testing approaches across audiences, channels, bidding, offers, messaging, and creative
Use campaign data, lead quality, and business outcomes to make thoughtful optimization decisions and identify new opportunities

Measurement & Reporting

Set up and validate campaign tracking within advertising platforms, including Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
Build clear, accurate reporting and translate performance data into actionable recommendations for clients
Identify performance or tracking gaps and investigate root causes, partnering with Tiller’s analytics specialist when deeper Google Analytics or Google Tag Manager implementation is required
Use reporting platforms such as AgencyAnalytics to create consistent visibility into campaign performance

Client & Team Collaboration

Advise clients directly on paid media strategy, performance, trade-offs, and recommended next steps
Collaborate closely with Account Managers, Project Managers, Creative, CRO, SEO, and Analytics specialists to deliver integrated client work
Define platform-specific ad formats, technical specifications, and requirements to support effective creative development
Evaluate creative performance and recommend testing opportunities based on campaign data
Stay current on paid media platforms, B2B advertising, privacy, attribution, AI, and emerging channels, sharing useful learnings that strengthen Tiller’s work

You May Be a Fit for This Role If You Have

5+ years of recent paid media experience, combining strategy with hands-on campaign execution, ideally in an agency environment
Proven B2B paid media experience; SaaS or technology experience is a strong asset
Deep hands-on experience with Google Ads and LinkedIn Ads, plus Meta Ads and programmatic platforms such as StackAdapt
Experience managing $50K+ monthly media budgets across multiple campaigns, audiences, and ICPs
Strong campaign measurement skills, including tracking, reporting, performance analysis, and working knowledge of Google Analytics and Google Tag Manager
Confidence advising and presenting to clients and translating campaign performance into clear insights and recommendations
Strong analytical judgment, with the ability to prioritize, manage multiple campaigns, and know when to optimize, test, or stay the course
A proactive, collaborative approach to working with account, creative, analytics, and other specialist teams
Bonus points for experience with ABM advertising on LinkedIn, AgencyAnalytics, Reddit Ads, Microsoft/Bing Ads, emerging AI ad platforms such as ChatGPT, and AI tools such as ChatGPT, Claude, and NotebookLM

Success in This Role Looks Like

You independently develop and execute paid media strategies that connect client goals to the right channels, audiences, budgets, and tests
Campaigns are well-built, accurately tracked, and optimized against meaningful business outcomes, not just platform metrics
Clients trust your expertise and understand your recommendations, the rationale behind them, and what to do next
You proactively identify opportunities and problems while using sound judgment about when to test, optimize, escalate, or stay the course
You collaborate effectively across Account Management, Creative, Analytics, and other disciplines, raising the quality of Tiller’s paid media work

Our Culture

Tiller is built different. We win together, grow together, and hold ourselves to a high standard in how we work, communicate, and show up for each other and our clients.

We are a community of about 30 marketers and creative minds based in Calgary, AB. We care deeply about craft, character, ownership, and client outcomes. We seek feedback, close our gaps, stretch beyond comfort, and believe there are no ceilings here, only the next level.

We keep our word, follow through, and tell on ourselves when something needs to be made right. We believe trust is built in the small things, and high trust helps us move further, faster.

We are competitive together, not with each other. We practice our craft, sweat the details, and advocate fiercely for our clients because their success is our scoreboard. We don’t just consume culture; we create it. Every teammate plays a role in representing the Tiller standard.

This is a team for people who want to do great work, take ownership of outcomes, and keep getting better.

Our Work Environment

We have a beautiful SW Calgary office location that offers free parking, a gym, and comfortable, tech-savvy meeting rooms and workstations.
We work onsite to be intentional about optimizing collaboration and creativity on Mondays, Tuesdays and Fridays. Remote work is optional on Wednesdays and Thursdays.
Workstations include a MacBook and an ergonomic sit-stand desk.
Our 2 kitchen cafes are stocked with really, really good coffee.

Compensation

Base salary will be commensurate with skills and experience, with an expected range aligned to comparable paid media roles in the Alberta market.
We review compensation annually against external data to stay competitive with similar agency, technology, and marketing roles in Alberta’s market.
We offer a performance-based bonus structure that rewards impact and excellence.

Benefits

Health and Dental (premiums shared 50/50)
Long-term disability (Employee paid)
Life and Critical Illness Insurance
Emergency Travel Medical
Employee and Family Assistance Program
Group RRSP and TFSA investment savings plan with free access to a Certified Financial Advisor

No agency or recruiter inquiries, please. We encourage you to use AI tools to support your application, but make sure your personality, thinking, and voice come through clearly.

We thank all applicants for their interest; however, only candidates being considered for interviews will be contacted.

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More about this job

Responsibilities

Develop and execute paid media strategies and campaigns across Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms, managing budgets of $50,000 or more per month. Track and analyze performance, optimize campaigns against business outcomes, report insights to clients, and collaborate with creative, account, analytics, and other specialist teams.

Requirements

Candidates need at least five years of recent paid media experience, including hands-on campaign execution and preferably agency experience; B2B, SaaS, or technology experience is valued. They should have deep experience with Google Ads and LinkedIn Ads, familiarity with Meta and programmatic platforms, experience managing monthly budgets of $50,000 or more, strong measurement and analytical skills, and confidence advising clients.

Skills

Paid Media Strategy
Campaign Management
Google Ads
LinkedIn Ads
Meta Ads
Programmatic Advertising
Budget Forecasting
Campaign Optimization
Audience Targeting
Account-Based Marketing
Campaign Measurement
Google Analytics
Google Tag Manager
Performance Reporting
Client Advisory
Data Analysis

Benefits

Health and Dental Insurance
Long-Term Disability Insurance
Life and Critical Illness Insurance
Emergency Travel Medical Insurance
Employee and Family Assistance Program
Group RRSP
TFSA Investment Savings Plan
Access to a Certified Financial Advisor
Performance-Based Bonus
Free Parking
Gym Access

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
B2B Marketing
SaaS
Technology
Google Ads
LinkedIn Ads
Meta Ads
StackAdapt
Programmatic Advertising
AgencyAnalytics
Google Analytics
Google Tag Manager
LinkedIn Campaign Manager
Meta Ads Manager
Account-Based Marketing
Audience Targeting
Retargeting
Keyword Campaigns
Campaign Tracking
Budget Forecasting
Spend Allocation
Lead Quality
Cost Per Lead
Pipeline
Return on Investment
Attribution
Conversion Rate Optimization
Search Engine Optimization
Reddit Ads
Microsoft/Bing Ads

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