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Added 1 hour ago
S
Staff Software Engineer
SoTalent
Toronto, ON
- $173,000 to $197,000 CAD / year
- Full-time
…and act as a technical authority for cross functional, multi platform…
Added 1 hour ago
FC
Senior Technical Analyst, Data Engineering and Business Intelligence
Fidelity Canada
Toronto, ON
- Full-time
Publish, manage and support BI assets and Data sources for internal users.
Added 1 hour ago
L
Tech Vendor Management Manager
lululemon
Vancouver, BC
- Full-time
Systems & Ownership: Advanced. Demonstrates strong expertise in extracting and synthesizing data across procurement platforms (source-to-contract and project management systems) to support…
Added 2 hours ago
I
Winter 2027: Software Developer Co-op, Front End (8 months)
Intuit
Toronto, ON
- Full-time
Support our tools and pipelines: Help maintain and improve our CI/CD pipelines and developer tooling.
Added 6 hours ago
J
Engineering Manager, Core Systems
Jobgether
Canada
- Full-time
…strengthening the foundational systems that power a growing digital platform. You will lead a team of experienced software engineers responsible for critical infrastructure, backend…
Added 7 hours ago
Dir Cyber Security Engineering
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Toronto, ON
Provide audit evidence and support control testing for PCI, SOX, and other regulatory and internal requirements that depend on security platform operations.
Added 8 hours ago
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Programmer
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Develop and maintain CI/CD pipelines to support reliable development, testing, and deployment workflows.
Added 8 hours ago
TD
Paid Media Strategist
Tiller Digital
Calgary, AB
- Full-time
Define platform-specific ad formats, technical specifications, and requirements to support effective creative development
Added 8 hours ago
BC
Associate – Operations
Beedie Capital
Vancouver, BC
- $70,000 to $90,000 CAD / year
- Full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential…
Added 8 hours ago
C
Data Scientist, Model Performance Monitoring and Reporting
CIBC
Toronto, ON
- Full-time
The Advanced Analytics and AI team is the central hub of data science and AI expertise within CIBC and is leading the way to apply the best practices in predictive science, machine…
Added 8 hours ago
Senior Analyst, Client Reporting Development Team
Connor, Clark & Lunn Financial Group Ltd.
Vancouver, BC
…third-party technologies including Simcorp Coric and Microsoft Power Platform (Power BI, Power Apps, Power Automate,…
Added 8 hours ago
Senior Analyst, Client Reporting Development Team
Connor, Clark & Lunn Financial Group Ltd.
Toronto, ON
…third-party technologies including Simcorp Coric and Microsoft Power Platform (Power BI, Power Apps, Power Automate,…
Added 8 hours ago
Gestionnaire de performance, Québec city
AutoTrader.ca
Quebec, QC
Added 9 hours ago
A
Gestionnaire de performance, Québec city
AutoTrader.ca
Quebec, QC
- Full-time
Added 11 hours ago
TC
Full Stack Software Developer (Java/React) - Technical Lead
TECH4SOFT Consulting
Toronto, ON
- Full-time
We are seeking an experienced and driven Full Stack Software Developer (Java/React) to fill a Technical Lead role supporting one of our public service clients. This is a high-impact…
Added 12 hours ago
I
Principal Data Architect, FSI
Infostrux
Toronto, ON
- Full-time
You've been the architect on a data platform at a financial institution, and you've felt the difference between "the pipeline ran" and "the numbers are defensible"
Added 12 hours ago
I
Data Governance Architect
Infostrux
Toronto, ON
- Full-time
Data governance works only when the business and technical sides are designed together, and this role spans both. On the advisory side, you will shape how the client's organization manages…
Added 12 hours ago
Instructor - Health Data Analytics
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Calgary, AB
…learners of varying skill-levels and experience; delivers health data management and analytics and related courses/programs as needed; supports internal research into continuous…
Added 13 hours ago
R
Senior Automation Specialist
REWORKIO
Remote, Canada
- $50,000 to $100,000 USD / year
- Full-time
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REWORKIO is the all-in-one platform for professionals and businesses to build, prove, and grow powered by AI . We connect businesses heavily reliant on manual processes with verified AI and…
Added 14 hours ago
MC
AI Platform Engineer (35577)
Myticas Consulting
Toronto, ON
- Contract
Our Toronto Financial Client is seeking two AI Platform Engineers to support a large enterprise AI transformation program. The successful candidates will design, build, and operate AI…
Added 14 hours ago
MC
Solutions Architect – AWS Node.js Digital Banking (35654)
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Toronto, ON
- Contract
Strong end-to-end solution architecture experience covering applications, APIs, integrations, data persistence, cloud services, security, observability, deployment, and production support.
Added 14 hours ago
MH
Software Developer
MSCP Heat Management Solutions
Sherwood Park, AB
- Full-time
The Software Developer will be responsible for the design, development, implementation, integration, maintenance, and continuous improvement of software applications, artificial…
Added 14 hours ago
SS
Gestionnaire mondial du centre de services/Manager Service Desk
SITA Switzerland Sarl
Montreal, QC
- Full-time
…standards through ServiceNow, trusted service and configuration data, common escalation paths, modern support capabilities and measurable customer…
Added 15 hours ago
X
Tech Lead - Fullstack
Xsolla
Canada
- Full-time
…decisions, build scalable distributed systems, and drive shared platform strategies across backend, frontend, and cloud…
Added 15 hours ago
MA
Sales Development Representative
Mosaic AI
Toronto, ON
- Full-time
Mosaic AI is the only enterprise AI platform built for technical support in highly configurable, multi-product companies. We unify the customer, product, and support context scattered…

Tiller Digital

Paid Media Strategist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 5, 2026
Experience: 5+ years of recent paid media experience, combining strategy with hands-on campaign execution, ideally in an agency environment
Posting language: English
Posted: Oct 26, 2026

Original job description

PAID MEDIA STRATEGIST | Full-time, permanent

Works onsite in Calgary, AB

Work schedule: 8:00 AM - 4:30 PM

Mandatory in-office days are Monday, Tuesday, and Friday

Remote optional days are Wednesday and Thursday

About The Role

We’re looking for an experienced Paid Media Strategist who can turn business goals into smart paid media strategies and then roll up their sleeves to execute them.

This role combines strategic ownership with hands-on campaign management, analysis, and client advisory. You’ll own paid media strategy and execution across a portfolio of primarily B2B software and technology clients, connecting campaign performance to meaningful business outcomes such as qualified leads, cost per lead, pipeline, and ROI.

You’ll bring a proactive mindset and strong judgment: knowing when to push, test, and optimize, and when the data says to stay the course. This role has no direct reports.

What You Get To Do

Strategy, Campaign Management & Optimization
Develop paid media strategies that translate client goals into clear channel, audience, budget, and campaign approaches
Own hands-on campaign execution and optimization across Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms such as StackAdapt
Manage monthly paid media budgets of $50K+ across multiple clients, campaigns, ICPs, and channels, including forecasting, pacing, and spend allocation
Build audience, keyword, retargeting, and ABM campaigns, including LinkedIn account-based targeting
Develop purposeful testing approaches across audiences, channels, bidding, offers, messaging, and creative
Use campaign data, lead quality, and business outcomes to make thoughtful optimization decisions and identify new opportunities
Measurement & Reporting
Set up and validate campaign tracking within advertising platforms, including Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
Build clear, accurate reporting and translate performance data into actionable recommendations for clients
Identify performance or tracking gaps and investigate root causes, partnering with Tiller’s analytics specialist when deeper Google Analytics or Google Tag Manager implementation is required
Use reporting platforms such as AgencyAnalytics to create consistent visibility into campaign performance
Client & Team Collaboration
Advise clients directly on paid media strategy, performance, trade-offs, and recommended next steps
Collaborate closely with Account Managers, Project Managers, Creative, CRO, SEO, and Analytics specialists to deliver integrated client work
Define platform-specific ad formats, technical specifications, and requirements to support effective creative development
Evaluate creative performance and recommend testing opportunities based on campaign data
Stay current on paid media platforms, B2B advertising, privacy, attribution, AI, and emerging channels, sharing useful learnings that strengthen Tiller’s work

You May Be a Fit for This Role If You Have

5+ years of recent paid media experience, combining strategy with hands-on campaign execution, ideally in an agency environment
Proven B2B paid media experience; SaaS or technology experience is a strong asset
Deep hands-on experience with Google Ads and LinkedIn Ads, plus Meta Ads and programmatic platforms such as StackAdapt
Experience managing $50K+ monthly media budgets across multiple campaigns, audiences, and ICPs
Strong campaign measurement skills, including tracking, reporting, performance analysis, and working knowledge of Google Analytics and Google Tag Manager
Confidence advising and presenting to clients and translating campaign performance into clear insights and recommendations
Strong analytical judgment, with the ability to prioritize, manage multiple campaigns, and know when to optimize, test, or stay the course
A proactive, collaborative approach to working with account, creative, analytics, and other specialist teams
Bonus points for experience with ABM advertising on LinkedIn, AgencyAnalytics, Reddit Ads, Microsoft/Bing Ads, emerging AI ad platforms such as ChatGPT, and AI tools such as ChatGPT, Claude, and NotebookLM

Success in This Role Looks Like

You independently develop and execute paid media strategies that connect client goals to the right channels, audiences, budgets, and tests
Campaigns are well-built, accurately tracked, and optimized against meaningful business outcomes, not just platform metrics
Clients trust your expertise and understand your recommendations, the rationale behind them, and what to do next
You proactively identify opportunities and problems while using sound judgment about when to test, optimize, escalate, or stay the course
You collaborate effectively across Account Management, Creative, Analytics, and other disciplines, raising the quality of Tiller’s paid media work

Our Culture

Tiller is built different. We win together, grow together, and hold ourselves to a high standard in how we work, communicate, and show up for each other and our clients.

We are a community of about 30 marketers and creative minds based in Calgary, AB. We care deeply about craft, character, ownership, and client outcomes. We seek feedback, close our gaps, stretch beyond comfort, and believe there are no ceilings here, only the next level.

We keep our word, follow through, and tell on ourselves when something needs to be made right. We believe trust is built in the small things, and high trust helps us move further, faster.

We are competitive together, not with each other. We practice our craft, sweat the details, and advocate fiercely for our clients because their success is our scoreboard. We don’t just consume culture; we create it. Every teammate plays a role in representing the Tiller standard.

This is a team for people who want to do great work, take ownership of outcomes, and keep getting better.

Our Work Environment

We have a beautiful SW Calgary office location that offers free parking, a gym, and comfortable, tech-savvy meeting rooms and workstations.
We work onsite to be intentional about optimizing collaboration and creativity on Mondays, Tuesdays and Fridays. Remote work is optional on Wednesdays and Thursdays.
Workstations include a MacBook and an ergonomic sit-stand desk.
Our 2 kitchen cafes are stocked with really, really good coffee.

Compensation

Base salary will be commensurate with skills and experience, with an expected range aligned to comparable paid media roles in the Alberta market.
We review compensation annually against external data to stay competitive with similar agency, technology, and marketing roles in Alberta’s market.
We offer a performance-based bonus structure that rewards impact and excellence.

Benefits

Health and Dental (premiums shared 50/50)
Long-term disability (Employee paid)
Life and Critical Illness Insurance
Emergency Travel Medical
Employee and Family Assistance Program
Group RRSP and TFSA investment savings plan with free access to a Certified Financial Advisor

No agency or recruiter inquiries, please. We encourage you to use AI tools to support your application, but make sure your personality, thinking, and voice come through clearly.

We thank all applicants for their interest; however, only candidates being considered for interviews will be contacted.

Apply About employer

More about this job

Responsibilities

Develop and execute paid media strategies and campaigns across Google, LinkedIn, Meta, and programmatic platforms, managing budgets of $50K or more per month. Track and analyze campaign performance, report actionable recommendations to clients, and collaborate with account, creative, analytics, and other specialist teams.

Requirements

Candidates need at least five years of recent paid media experience, including hands-on campaign execution and ideally agency experience; proven B2B experience is required, with SaaS or technology experience an asset. They should have deep experience with Google Ads and LinkedIn Ads, experience managing monthly budgets of $50K or more, strong measurement and analytical skills, and confidence advising clients.

Skills

Paid Media Strategy
Google Ads
LinkedIn Ads
Meta Ads
Programmatic Advertising
Campaign Management
Budget Forecasting and Pacing
Audience Targeting
Account-Based Marketing
Campaign Optimization
Campaign Tracking
Performance Reporting
Google Analytics
Google Tag Manager
Client Advisory
Performance Analysis

Benefits

Health and Dental Insurance
Long-Term Disability Insurance
Life and Critical Illness Insurance
Emergency Travel Medical Insurance
Employee and Family Assistance Program
Group RRSP
TFSA Investment Savings Plan
Access to a Certified Financial Advisor
Performance-Based Bonus

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
B2B Advertising
SaaS
Technology
Google Ads
LinkedIn Ads
Meta Ads
StackAdapt
Programmatic Advertising
Account-Based Marketing
Audience Targeting
Retargeting
Budget Forecasting
Campaign Optimization
Campaign Tracking
Google Analytics
Google Tag Manager
AgencyAnalytics
Performance Reporting
Lead Quality
Cost Per Lead
Pipeline
Return on Investment
Attribution
Conversion Rate Optimization
Search Engine Optimization
Reddit Ads
Microsoft Ads
ChatGPT
NotebookLM

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