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Added 13 mins ago
SE
Senior Product Owner - EV Charging Solutions
Schneider Electric
Richmond, BC
- $114,750 to $162,000 CAD / year
- Full-time
Work with Engineering, Quality, and field trial teams to define pilot objectives, deployment criteria, success measures, test plans, and data-collection requirements. Assess product…
Added 13 mins ago
ON
Maintenance Planner
Ontario Northland
Cochrane, ON
- Full-time
Participate in Management Review activities lead the by Asset Manager, and address needs related to staffing, process gaps, data gaps, funding, etc
Added 13 mins ago
K
Project Human Resource Specialist
Kiewit
AB · Edmonton, AB
- Full-time
…also have a Modular Yard facility in Edmonton, Alberta. Our engineering branch is a leading-edge division that offers innovative engineering services for our current projects and new…
Added 13 mins ago
T
Client Solutions Manager - Global Business Solutions - Canada
TikTok
Toronto, ON
- Full-time
…negotiating and optimizing complex opportunities and using data and analytics to build a consultative solution for our clients. They will establish and strengthen key client relationships…
Added 13 mins ago
V|
EHS Specialist
Veolia | Water Tech
Guelph, ON
- $80,000 to $110,000 CAD / year
- Full-time
All vendors must have a current and fully executed MSA on file before submitting candidates
Added 13 mins ago
IM
Senior Manager, Technical Support
Ingram Micro
Mississauga, ON
- $150,000 to $165,000 CAD / year
- Full-time
Use support data and customer feedback to find recurring issues, and work with AWS, Product and Engineering to fix them at the source.
Added 13 mins ago
VC
Supply Chain Planner II
V-Soft Consulting Group, Inc.
Mississauga, ON
- Full-time
Bachelor's degree in business, economics with knowledge in supply chain management, Operations, Industrial Engineering, Business Analytics or a related discipline.
Added 13 mins ago
E
Compression Specialist
Enbridge
Prince George, BC · Fort St. John, BC · Kamloops, BC · Calgary, AB
- Full-time
Lead troubleshooting efforts, root cause investigations, condition monitoring initiatives, and equipment performance analysis to improve asset reliability and availability.
Added 13 mins ago
Senior Product Manager - 26434
Enverus
Calgary, AB
This role will help lead product for the Enverus ONE Asset Library, Asset Analyst, Collaboration, and Spaces initiatives. You will define how customers securely bring their own data into…
Added 14 mins ago
MI
Controls Technologist
Magna International
Guelph, ON
- Full-time
- Lead and/or support capital projects from concept through implementation.
Added 28 mins ago
C
Field Implementation Manager
Clera
Canada
- $70,000 to $85,000 USD / year
- Full-time
Join a team bringing an AI-powered platform to automotive dealerships across North America. You will lead on-site launches, train dealership staff, and help teams adopt new tools in their…
Added 29 mins ago
RK
Product Manager, Personalization (8 month contract)
Rakuten Kobo Inc.
Toronto, ON · Kobo-ON-John Street
- $92,081 to $142,081 CAD / year
- Full-time
Our Product team is searching for an enthusiastic and data-driven Product Manager to lead the evolution of our eCommerce personalization strategy and recommendation engine. This is a…
Added 42 mins ago
TI
Snowflake Architect
Tredence Inc.
Canada
- Full-time
Tredence focuses on last mile delivery of insights into actions by uniting its strengths in business analytics, data science, and software engineering. The largest companies across…
Added 42 mins ago
CG
Senior Metallurgist (Mount Milligan)
Centerra Gold Inc.
Fort St. James, BC
- Internship
The Senior Metallurgist will report to the Superintendent, Metallurgy and will be responsible to lead the shift Metallurgists/Technicians and provide technical support to the Mill…
Added 42 mins ago
E
Engagement Manager, Future Platforms | Housing
EliseAI
Toronto, ON
- Full-time
Configuration and launch: Collaborate with product operations, engineering, and training teams to drive product configuration, data migration, launch, and successful adoption
Added 42 mins ago
AS
Retail BSA
Apex Systems
Montreal, QC
- $90 to $100 CAD / hour
- Full-time
Lead requirements gathering activities, stakeholder workshops, and discovery sessions for complex technology initiatives.
Added 42 mins ago
E
Deployment Strategist, Future Platforms | Housing
EliseAI
Toronto, ON
- Full-time
Configuration and launch: Collaborate with product operations, engineering, and training teams to drive product configuration, data migration, launch, and successful adoption
Added 42 mins ago
B
Maintenance Team Lead
BGIS
Ottawa, ON
- Full-time
The Maintenance Team Lead is responsible for overseeing a team of Technicians in the delivery of preventative and corrective maintenance, routine and on-demand services for assigned…
Added 42 mins ago
SL
Business Development Manager – Technology & Data Solutions
Saint Laurent Consulting
Calgary, AB
- Full-time
Data Engineering & Analytics: Databricks, Snowflake, Microsoft Fabric, data warehousing, business intelligence, Power BI, and enterprise data platforms.
Added 42 mins ago
B
Crew Lead, BAS (Building Automation Specialist)
BGIS
Toronto, ON
- Full-time
The Crew Lead - BAS is responsible for overseeing a team of BAS Technicians in the delivery of preventative and corrective maintenance, routine and on-demand services on facility BAS…
Added 43 mins ago
Data Engineer
Passion Dental Group Inc.
Calgary, AB
We’re looking for a Data Engineer to own the pipelines that bring data from our clinics’ practice management, finance and HR systems into our Snowflake warehouse. You’ll be the second…
Added 43 mins ago
Project Human Resource Specialist
Kiewit
Edmonton, AB
…also have a Modular Yard facility in Edmonton, Alberta. Our engineering branch is a leading-edge division that offers innovative engineering services for our current projects and new…
Added 43 mins ago
T
Software Engineer II (Full Stack)
TD
Toronto, ON · Ottawa, ON
- Full-time
Develop new solutions as required for engineering programs and projects within assigned area
Added 43 mins ago
MM
Technology Delivery Lead, Enterprise AI
Marsh McLennan
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 43 mins ago
M
Production Supervisor – Fermentation / Superviseur(e) de production – Fermentation
MSD
Charlottetown, PE · CAN - Prince Edward Island - Charlottetown
- Full-time
Must be available on-call up to 12 hours per day, 7 days per week for emergency situations

Toast

Senior Manager, Lifecycle Marketing

Canada

$123,000 - $197,000 USD

Apply on careers.toasttab.com About employer

Applications open in a new tab.

Job details

Pay: $123,000 - $197,000 USD
Posting language: English
Posted: Nov 4, 2026

Original job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.

We are seeking a Senior Manager, Lifecycle Marketing to build, run and optimize the lifecycle programs that drive customer engagement, adoption, retention, expansion and cross-sell growth. Reporting to the Director, Lifecycle Marketing, this leader will turn lifecycle strategy into live, automated customer journeys and own their day-to-day performance.

The ideal candidate is a hands-on lifecycle marketer with strong marketing automation skills and a track record of launching personalized, behavior-based journeys that move business metrics. They are comfortable building in Marketo, analyzing results; they are eager to apply AI, automation and predictive signals to make lifecycle programs more efficient, more relevant and more effective at driving cross-sell.

A day in the life (Responsibilities):

Lifecycle Journey Management

Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell, within the strategy set by the Director.
Design customer journeys that align messaging, offers, channels and timing to customer needs and business priorities.
Translate key lifecycle moments and customer signals into triggers, segments and journey logic.
Launch segmented, behavior-based programs that improve engagement, product usage, retention and revenue growth.
Work with Product Marketing, Customer Success, Sales, Revenue Operations and Analytics to plan, launch and measure programs.

Cross-Sell Programs

Run lifecycle-driven cross-sell programs end to end, including audience selection, journey build, campaign execution, testing and performance optimization.
Build cross-sell audiences and journeys using customer behavior, product usage, firmographic data, lifecycle stage and propensity signals.
Coordinate with Sales and Customer Success on cross-sell handoff points, enablement materials and follow-up processes.
Execute integrated campaigns that support both self-serve and sales-assisted expansion motions.
Track and report cross-sell impact on pipeline, bookings, conversion, attach rate, engagement and incremental revenue.

AI-Enabled Lifecycle Marketing

Implement AI-powered workflows, automation and personalization across lifecycle programs.
Pilot and scale AI use cases in campaign build, segmentation, content creation, journey orchestration and testing.
Apply predictive analytics and customer signals to personalize messaging, channel selection, product recommendations and cross-sell offers.
Work with Global Analytics, Product and Marketing Operations to put propensity scores, next-best-action logic and automated insights into live journeys.

Optimization

Maintain lifecycle dashboards and reporting tied to engagement, adoption, retention, expansion and revenue.
Run the test-and-learn roadmap across journey design, messaging, segmentation, channel mix, timing, personalization and offers.
Analyze campaign and journey performance and act on opportunities to optimize and scale.
Share lifecycle insights and recommendations with marketing, product, sales and customer success teams.

What you’ll need to thrive (Requirements):

10+ years of experience in lifecycle marketing, customer marketing, growth marketing, CRM marketing, marketing automation or related roles.
2+ years of experience managing people or leading lifecycle, CRM or marketing automation programs.
Hands-on experience running cross-sell, expansion, upsell or customer growth programs with measurable results.
Strong technical skills in marketing automation, journey orchestration, segmentation, campaign operations and personalization.
Advanced, hands-on proficiency in Marketo or a similar platform.
Experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic and dynamic content.
Solid understanding of customer lifecycle management, retention, adoption, engagement, renewal support and expansion motions.
Experience using data to build audiences, measure performance and optimize campaigns.
Familiarity with CRM, CDP, product analytics, web analytics and data warehouse environments such as Salesforce, Snowflake, BigQuery or similar.
Experience applying AI, predictive analytics, personalization or experimentation in marketing programs.

Preferred Qualifications:

Experience in B2B SaaS, technology, or fintech
Experience supporting product-led, sales-led or hybrid go-to-market motions.
Knowledge of customer segmentation, propensity modeling, lead scoring, product usage signals, customer health scoring and revenue attribution.
Experience with AI-enabled marketing tools, generative AI workflows, decisioning engines or predictive recommendation models.
Working knowledge of SQL, no-code data tools or modern data stack concepts.
Strong understanding of privacy, consent, deliverability and compliance requirements for customer communications.
Bachelor's degree in marketing, business, analytics or a related field, or equivalent practical experience.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.

Pay Range

$123,000 - $197,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient - when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work - raising the bar in delivering exceptional experiences for our customers and each other.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Apply on careers.toasttab.com About employer

More about this job

Responsibilities

The Senior Manager will build, run, and optimize lifecycle programs to drive customer engagement, adoption, retention, and cross-sell growth. They will translate lifecycle strategy into automated customer journeys while leveraging AI and predictive signals to improve program efficiency.

Requirements

Candidates must have 10+ years of experience in lifecycle or growth marketing with at least 2 years in a management or leadership role. Proficiency in marketing automation platforms like Marketo and experience with behavioral-based journey orchestration are required.

Skills

Lifecycle Marketing
Marketing Automation
Customer Journey Mapping
Marketo
Cross-sell Strategy
Predictive Analytics
Segmentation
Data Analysis
CRM
Product Analytics
AI-enabled Marketing
Retention Strategy
Sales Enablement
Campaign Optimization
Customer Success
B2B SaaS

Benefits

Health Insurance
Equity
Bonus
Flexible Work Environment

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Marketing Automation
Marketo
Customer Journey
B2B SaaS
Cross-sell
Retention
Predictive Analytics
AI
Segmentation
Salesforce
Snowflake
BigQuery
CRM
CDP
Product Analytics
Data Warehouse
Propensity Modeling
Lead Scoring
Revenue Attribution
Generative AI
SQL
Customer Success
Growth Marketing
Customer Engagement
Conversion
Onboarding
Activation
Renewal Support
Firmographic Data

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Work requirements

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