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Added 13 mins ago
A
Plant Director
Agropur
Burnaby, BC
- Full-time
Promote a strong health and safety culture by ensuring compliance with safety procedures, addressing unsafe behaviors and hazards, and supporting site safety programs and initiatives.
Added 13 mins ago
YH
Activation Worker (Casual Part-Time)
Yee Hong Centre For Geriatric Care
Toronto, ON · Scarborough Finch
- Part-time
…With a strong reputation for excellence in long-term care, community programs, and aging-in-place initiatives, Yee Hong is committed to supporting seniors in living with dignity,…
Added 13 mins ago
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Senior Manager, U.S. Corporate Tax
ACCA Careers
Winnipeg, MB
- Full-time
Make an impact with our U.S. Corporate Tax team as a Senior Manager. This diverse team of professionals delivers customized tax strategies within a complex and dynamic regulatory framework.…
Added 28 mins ago
Grocery Utility Clerk (Cochrane)
Calgary Co-op
Cochrane, AB
…respect for the team & our members and shows care towards the community. We care for our employees and create strong teams in collaborative…
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Laboratory Assistant, Rack Management
ALS
North Vancouver, BC · CAN - BC - North Vancouver
Collaborate: Troubleshoot issues as needed and perform other related duties as assigned by the Lab Manager
Added 28 mins ago
Senior Talent Programs Advisor
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Calgary, AB
…driven individual to join our dynamic team as a Senior Talent Programs Advisor. In this position, you will play a key role in leading the assessment, development, implementation,…
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Scientist II
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Burnaby, BC
- Full-time
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Added 28 mins ago
Program Manager
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
Reporting to the Director of Portfolio Management & Governance, the Program Manager provides delivery leadership for large, complex business and technology programs within the Insurance…
Added 28 mins ago
Senior Manager, Economics Advisory (Ottawa)
EY
Ottawa, ON
…internal and external business development activities. The Senior Manager role requires a demonstrated ability to develop new client relationships with key clients under the guidance of the…
Added 28 mins ago
VC
Activity Aide, Adult Day Program - Full-time
VON Canada (Ontario)
Cobourg, ON
- $17.95 to $26.55 CAD / hour
- Full-time
The Activity Aide provides quality support and care for individuals attending the Adult Day Programs by implementing planned program of activities within the framework of continuous Quality…
Added 28 mins ago
CS
Active Living Manager
Cogir Senior Living
Ottawa, ON · Lynwood Park
- Full-time
As our next Active Living Manager you are an energetic, vibrant, and creative leader who thrives on assessing residents' needs. You will be responsible for enhancing the quality of life for…
Added 28 mins ago
Environmental Health and Safety Specialist
Cargill
High River, AB
Support the plant manager in facilitating the community and governmental interaction and the external reputation.
Added 28 mins ago
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Marketing Operations Manager
EventGo
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…pricing, hands-on service, and tools that help them build a real community instead of selling one-off…
Added 43 mins ago
RE
Family Treatment Worker - Moose Jaw, SK
Ranch Ehrlo Society
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- Part-time
…healthcare needs. You will also assist families in accessing community resources, support treatment plans, and adapt to evolving needs to maximize family strengths and achieve their…
Added 43 mins ago
CM
Program Coordinator
Coast Mental Health
North Vancouver, BC
- Full-time
Under the direction of the Manager the Program Coordinator is responsible for assisting in the day to day operations and maintenance of the program, by developing, implementing and…
Added 43 mins ago
AW
Maintenance Manager
Atira Women's Resource Society
Vancouver, BC
- Full-time
…feminist, anti-violence principles, Atira provides housing, programs, and supports for people of all genders, with a continued focus on addressing gendered violence, misogyny, and systemic…
Added 43 mins ago
AU
Assistant, Dance Wardrobe and Costumes
Arts Umbrella
Vancouver, BC
- Part-time
…nearly 80% participating at no cost thanks to donor-supported programs, scholarships, and bursaries. Our impact extends far beyond our campuses through partnerships with 135 community…
Added 43 mins ago
PH
Clinical Nurse Educator, Perinatal Substance Use
Providence Healthcare
Vancouver, BC
- Other
…launched in Fall 2024, providing outreach aftercare in the community. The initiative is rolling out in steps, with additional treatment services to come soon, including a ~50 bed off-site…
Added 43 mins ago
UO
Indigenous Student Development Coordinator
University of British Columbia
Vancouver, BC · UBCV | MacIsaac Health Building (GWHB)
- $7,158.42 to $10,292.25 CAD / month
- Full-time
…Kinesiology. The position develops and delivers student engagement programs, leadership opportunities, cultural initiatives, and community-building activities that foster an inclusive and…
Added 43 mins ago
GD
DYNAMITE - Sales Team Leader FT - Rue Sainte-Catherine
Groupe Dynamite, Inc Garage
Montreal, QC
- Full-time
…wardrobe. With stores across North America and an ever-growing community, we’re building a team that shows up boldly and makes an impact. If you're ready to bring an elevated presence and…
Added 43 mins ago
GD
DYNAMITE - Assistant Manager - Rue Sainte-Catherine
Groupe Dynamite, Inc Garage
Montreal, QC
- Full-time
…wardrobe. With stores across North America and an ever-growing community, we’re building a team that shows up boldly and makes an impact. If you're ready to bring an elevated presence and…
Added 43 mins ago
GD
DYNAMITE - Team Leader FT - Rue Sainte-Catherine
Groupe Dynamite, Inc Garage
Montreal, QC
- Full-time
…wardrobe. With stores across North America and an ever-growing community, we’re building a team that shows up boldly and makes an impact. If you're ready to bring an elevated presence and…
Added 43 mins ago
FB
Assistant Service Manager
Farm Boy Inc.
Collingwood, ON
- From $21.5 CAD / hour
- Full-time
As a key member of the leadership team at the front end, you’ll work alongside the Department Manager to deliver exceptional service, strong operational performance, and a welcoming…
Added 43 mins ago
EC
Profit Centre Manager
EMCO Corporation
Mississauga, ON
- Full-time
…minorities, persons with disabilities, members of the LGBTQ2S+ community, and individuals from all backgrounds. We are particularly committed to increasing representation of women in…
Added 58 mins ago
A
Therapeutic Specialist, Vision Care – Manitoba and Saskatchewan
AbbVie
Saskatoon, SK · Regina, Saskatchewan
- Full-time
…across Manitoba and Saskatchewan. Reporting to the District Manager, Vision Care, Ontario and Prairies, you will manage key customer accounts, develop meaningful partnerships, and drive…

Toast

Senior Manager, Lifecycle Marketing

Canada

$123,000 - $197,000 USD

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Job details

Pay: $123,000 - $197,000 USD
Posting language: English
Posted: Nov 4, 2026

Original job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.

We are seeking a Senior Manager, Lifecycle Marketing to build, run and optimize the lifecycle programs that drive customer engagement, adoption, retention, expansion and cross-sell growth. Reporting to the Director, Lifecycle Marketing, this leader will turn lifecycle strategy into live, automated customer journeys and own their day-to-day performance.

The ideal candidate is a hands-on lifecycle marketer with strong marketing automation skills and a track record of launching personalized, behavior-based journeys that move business metrics. They are comfortable building in Marketo, analyzing results; they are eager to apply AI, automation and predictive signals to make lifecycle programs more efficient, more relevant and more effective at driving cross-sell.

A day in the life (Responsibilities):

Lifecycle Journey Management

Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell, within the strategy set by the Director.
Design customer journeys that align messaging, offers, channels and timing to customer needs and business priorities.
Translate key lifecycle moments and customer signals into triggers, segments and journey logic.
Launch segmented, behavior-based programs that improve engagement, product usage, retention and revenue growth.
Work with Product Marketing, Customer Success, Sales, Revenue Operations and Analytics to plan, launch and measure programs.

Cross-Sell Programs

Run lifecycle-driven cross-sell programs end to end, including audience selection, journey build, campaign execution, testing and performance optimization.
Build cross-sell audiences and journeys using customer behavior, product usage, firmographic data, lifecycle stage and propensity signals.
Coordinate with Sales and Customer Success on cross-sell handoff points, enablement materials and follow-up processes.
Execute integrated campaigns that support both self-serve and sales-assisted expansion motions.
Track and report cross-sell impact on pipeline, bookings, conversion, attach rate, engagement and incremental revenue.

AI-Enabled Lifecycle Marketing

Implement AI-powered workflows, automation and personalization across lifecycle programs.
Pilot and scale AI use cases in campaign build, segmentation, content creation, journey orchestration and testing.
Apply predictive analytics and customer signals to personalize messaging, channel selection, product recommendations and cross-sell offers.
Work with Global Analytics, Product and Marketing Operations to put propensity scores, next-best-action logic and automated insights into live journeys.

Optimization

Maintain lifecycle dashboards and reporting tied to engagement, adoption, retention, expansion and revenue.
Run the test-and-learn roadmap across journey design, messaging, segmentation, channel mix, timing, personalization and offers.
Analyze campaign and journey performance and act on opportunities to optimize and scale.
Share lifecycle insights and recommendations with marketing, product, sales and customer success teams.

What you’ll need to thrive (Requirements):

10+ years of experience in lifecycle marketing, customer marketing, growth marketing, CRM marketing, marketing automation or related roles.
2+ years of experience managing people or leading lifecycle, CRM or marketing automation programs.
Hands-on experience running cross-sell, expansion, upsell or customer growth programs with measurable results.
Strong technical skills in marketing automation, journey orchestration, segmentation, campaign operations and personalization.
Advanced, hands-on proficiency in Marketo or a similar platform.
Experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic and dynamic content.
Solid understanding of customer lifecycle management, retention, adoption, engagement, renewal support and expansion motions.
Experience using data to build audiences, measure performance and optimize campaigns.
Familiarity with CRM, CDP, product analytics, web analytics and data warehouse environments such as Salesforce, Snowflake, BigQuery or similar.
Experience applying AI, predictive analytics, personalization or experimentation in marketing programs.

Preferred Qualifications:

Experience in B2B SaaS, technology, or fintech
Experience supporting product-led, sales-led or hybrid go-to-market motions.
Knowledge of customer segmentation, propensity modeling, lead scoring, product usage signals, customer health scoring and revenue attribution.
Experience with AI-enabled marketing tools, generative AI workflows, decisioning engines or predictive recommendation models.
Working knowledge of SQL, no-code data tools or modern data stack concepts.
Strong understanding of privacy, consent, deliverability and compliance requirements for customer communications.
Bachelor's degree in marketing, business, analytics or a related field, or equivalent practical experience.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.

Pay Range

$123,000 - $197,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient - when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work - raising the bar in delivering exceptional experiences for our customers and each other.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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More about this job

Responsibilities

The Senior Manager will build, run, and optimize lifecycle programs to drive customer engagement, adoption, retention, and cross-sell growth. They will translate lifecycle strategy into automated customer journeys while leveraging AI and predictive signals to improve program efficiency.

Requirements

Candidates must have 10+ years of experience in lifecycle or growth marketing with at least 2 years in a management or leadership role. Proficiency in marketing automation platforms like Marketo and experience with behavioral-based journey orchestration are required.

Skills

Lifecycle Marketing
Marketing Automation
Customer Journey Mapping
Marketo
Cross-sell Strategy
Predictive Analytics
Segmentation
Data Analysis
CRM
Product Analytics
AI-enabled Marketing
Retention Strategy
Sales Enablement
Campaign Optimization
Customer Success
B2B SaaS

Benefits

Health Insurance
Equity
Bonus
Flexible Work Environment

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Marketing Automation
Marketo
Customer Journey
B2B SaaS
Cross-sell
Retention
Predictive Analytics
AI
Segmentation
Salesforce
Snowflake
BigQuery
CRM
CDP
Product Analytics
Data Warehouse
Propensity Modeling
Lead Scoring
Revenue Attribution
Generative AI
SQL
Customer Success
Growth Marketing
Customer Engagement
Conversion
Onboarding
Activation
Renewal Support
Firmographic Data

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