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Added 7 mins ago
S
Communications + Public Affairs Assistant
Sutherland
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…Affairs Assistant to support our Managing Partner, Communications Manager and broader communications team. This is a paid, hands-on role ideal for a student or early-career professional…
Added 51 mins ago
BG
Senior Project Manager (Construction)
BTY Group
Calgary, AB
- Full-time
Our Project Management team is looking for a Senior Project Manager to join them in Alberta (Calgary or Edmonton).
Added 51 mins ago
CO
Temporary Technical Lead (Housing Accelerator Fund) Up to 18 Months
City of Saint John
Saint John, NB
- Temporary
Under the general supervision of the HAF Project Manager, you will be part of a high-caliber cross functional team leading the E-Permitting Initiative under the City of Saint John Housing…
Added 51 mins ago
UO
Systems Administrator Operations
University of Victoria
Victoria, BC
- Full-time
Reporting to the Manager, Data Centre Services, the Systems Administrator Operations works as part of a team to ensure the operational effectiveness of the university’s servers, storage and…
Added 1 hour ago
OR
Wireless Sales Associate - 3128 Temiskaming Shores
OSL Retail Services Inc
Temiskaming Shores, ON
- Other
Wireless Sales Associate | Full- Time | 3128 Temiskaming Shores
Added 1 hour ago
OR
Wireless Sales Associate - 5878 Saskatoon S
OSL Retail Services Inc
Saskatoon, SK
- Other
Wireless Sales Associate | Full-Time | 5878 Saskatoon S
Added 1 hour ago
CD
Business Development Manager
Consolidated Dealers Co-Op Inc.
Winnipeg, MB
- Full-time
This is a true outside sales role, with approximately 80–90% of your time spent travelling throughout your territory, visiting dealerships, developing relationships and creating…
Added 1 hour ago
LC
Grocery Assistant Department Manager Part Time Day
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Calgary, AB
- Part-time
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to…
Added 2 hours ago
NB
Senior Data Scientist
National Bank of Canada
Montreal, QC
- Full-time
You are part of a team of 15 colleagues in the Client Data Valuation sector and report to the Senior Manager – Analytics. Our team stands out for its expertise in predictive modelling of…
Added 2 hours ago
NB
Senior AI Scientist
National Bank of Canada
Montreal, QC
- Full-time
Within the Model Risk Management sector, you are part of a specialized growth team and report to the Senior Manager – AI Model Risk Management. Our team stands out for its combination of…
Added 2 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Langley (District), BC · City of Langley, BC
- Full-time
…an in-house physiotherapist team and clinical pharmacist as part of our team-based approach to medicine. Dedicated Office Manager and off-site billing manager to manage your shifts in a…
Added 2 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Port Coquitlam, BC
- Part-time
Seeking Part-Time / Full-Time Family Physician(s) with a flexible start date
Added 2 hours ago
G
Account Manager
Gesyco
Montreal, QC
- Full-time
As part of our continued growth, we are looking for a dynamic, organized and dedicated Condominium Property Manager who is eager to contribute to the quality of our services and the…
Added 2 hours ago
SD
Assistant Front Store Manager, Hourly Full Time Day
Shoppers Drug Mart
Vaughan, ON
- Full-time
To assist the Front Store Manager (FSM) in managing the human, physical and financial resources of the store and in ensuring that store objectives are achieved by focusing on improving…
Added 2 hours ago
W
Consumables Associate
Walmart
Halifax, NS
- Part-time
…backroom to the salesfloor. This Associate will function as part of a team to stock and process merchandise and assist customers with their shopping needs, all in a safe and clean…
Added 2 hours ago
SC
shift supervisor - Store# 83227, INTACT
Starbucks Coffee Company
Calgary, AB
- Full-time
As a Starbucks Shift Supervisor, you will assist the store manager in executing store operations during scheduled shifts. As a team lead, you will deploy partners and delegate tasks to…
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Join a forward-thinking organization with an exciting future. As part of a major hospital redevelopment project scheduled for Fall 2028, staff will have the opportunity to work in a…
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Join a forward-thinking organization with an exciting future. As part of a major hospital redevelopment project scheduled for Fall 2028, staff will have the opportunity to work in a…
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Join a forward-thinking organization with an exciting future. As part of a major hospital redevelopment project scheduled for Fall 2028, staff will have the opportunity to work in a…
Added 3 hours ago
SH
Server l Part Time l Novotel Toronto Centre
Silver Hotel Group
Toronto, ON
- Part-time
Novotel Toronto Centre s currently recruiting for Part-time Restaurant Server to join our Food and Beverage team! Inspired by Toronto’s diverse local culture, conveniently located within…
Added 3 hours ago
SD
Cashier Manager, Hourly Full Time Flexible Shifts Greenlight Requisition
Shoppers Drug Mart
Toronto, ON
- Full-time
The Cash Manager manages the resources (human, physical, financial) of the Cash Department. The Cash Manager interfaces with other store departments to ensure achievement of store…
Added 4 hours ago
VS
Dining Service Attendant - Part-Time (2026-10940)
Verve Senior Living
Ottawa, ON
- Part-time
…dining experiences? Under the direction of the Dining Services Manager or designate, our Dining Services Attendants play a critical role in enriching the lives of our residents by providing…
Added 4 hours ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
…around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a company taking on new…
Added 4 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
…around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a company taking on new…
Added 4 hours ago
R|
ACCESS ALS Program Development Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Temporary
…of the McGill University Health Centre (RI-MUHC), you can be part of an organization focused on scientific discovery and innovation in patient-centered medicine. Join us today and make a…

Toast

Senior Manager, Lifecycle Marketing

Canada

$123,000 - $197,000 USD

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Job details

Pay: $123,000 - $197,000 USD
Posting language: English
Posted: Nov 4, 2026

Original job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.

We are seeking a Senior Manager, Lifecycle Marketing to build, run and optimize the lifecycle programs that drive customer engagement, adoption, retention, expansion and cross-sell growth. Reporting to the Director, Lifecycle Marketing, this leader will turn lifecycle strategy into live, automated customer journeys and own their day-to-day performance.

The ideal candidate is a hands-on lifecycle marketer with strong marketing automation skills and a track record of launching personalized, behavior-based journeys that move business metrics. They are comfortable building in Marketo, analyzing results; they are eager to apply AI, automation and predictive signals to make lifecycle programs more efficient, more relevant and more effective at driving cross-sell.

A day in the life (Responsibilities):

Lifecycle Journey Management

Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell, within the strategy set by the Director.
Design customer journeys that align messaging, offers, channels and timing to customer needs and business priorities.
Translate key lifecycle moments and customer signals into triggers, segments and journey logic.
Launch segmented, behavior-based programs that improve engagement, product usage, retention and revenue growth.
Work with Product Marketing, Customer Success, Sales, Revenue Operations and Analytics to plan, launch and measure programs.

Cross-Sell Programs

Run lifecycle-driven cross-sell programs end to end, including audience selection, journey build, campaign execution, testing and performance optimization.
Build cross-sell audiences and journeys using customer behavior, product usage, firmographic data, lifecycle stage and propensity signals.
Coordinate with Sales and Customer Success on cross-sell handoff points, enablement materials and follow-up processes.
Execute integrated campaigns that support both self-serve and sales-assisted expansion motions.
Track and report cross-sell impact on pipeline, bookings, conversion, attach rate, engagement and incremental revenue.

AI-Enabled Lifecycle Marketing

Implement AI-powered workflows, automation and personalization across lifecycle programs.
Pilot and scale AI use cases in campaign build, segmentation, content creation, journey orchestration and testing.
Apply predictive analytics and customer signals to personalize messaging, channel selection, product recommendations and cross-sell offers.
Work with Global Analytics, Product and Marketing Operations to put propensity scores, next-best-action logic and automated insights into live journeys.

Optimization

Maintain lifecycle dashboards and reporting tied to engagement, adoption, retention, expansion and revenue.
Run the test-and-learn roadmap across journey design, messaging, segmentation, channel mix, timing, personalization and offers.
Analyze campaign and journey performance and act on opportunities to optimize and scale.
Share lifecycle insights and recommendations with marketing, product, sales and customer success teams.

What you’ll need to thrive (Requirements):

10+ years of experience in lifecycle marketing, customer marketing, growth marketing, CRM marketing, marketing automation or related roles.
2+ years of experience managing people or leading lifecycle, CRM or marketing automation programs.
Hands-on experience running cross-sell, expansion, upsell or customer growth programs with measurable results.
Strong technical skills in marketing automation, journey orchestration, segmentation, campaign operations and personalization.
Advanced, hands-on proficiency in Marketo or a similar platform.
Experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic and dynamic content.
Solid understanding of customer lifecycle management, retention, adoption, engagement, renewal support and expansion motions.
Experience using data to build audiences, measure performance and optimize campaigns.
Familiarity with CRM, CDP, product analytics, web analytics and data warehouse environments such as Salesforce, Snowflake, BigQuery or similar.
Experience applying AI, predictive analytics, personalization or experimentation in marketing programs.

Preferred Qualifications:

Experience in B2B SaaS, technology, or fintech
Experience supporting product-led, sales-led or hybrid go-to-market motions.
Knowledge of customer segmentation, propensity modeling, lead scoring, product usage signals, customer health scoring and revenue attribution.
Experience with AI-enabled marketing tools, generative AI workflows, decisioning engines or predictive recommendation models.
Working knowledge of SQL, no-code data tools or modern data stack concepts.
Strong understanding of privacy, consent, deliverability and compliance requirements for customer communications.
Bachelor's degree in marketing, business, analytics or a related field, or equivalent practical experience.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.

Pay Range

$123,000 - $197,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient - when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work - raising the bar in delivering exceptional experiences for our customers and each other.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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More about this job

Responsibilities

The Senior Manager will build, run, and optimize lifecycle programs to drive customer engagement, adoption, retention, and cross-sell growth. They will translate lifecycle strategy into automated customer journeys while leveraging AI and predictive signals to improve program efficiency.

Requirements

Candidates must have 10+ years of experience in lifecycle or growth marketing with at least 2 years in a management or leadership role. Proficiency in marketing automation platforms like Marketo and experience with behavioral-based journey orchestration are required.

Skills

Lifecycle Marketing
Marketing Automation
Customer Journey Mapping
Marketo
Cross-sell Strategy
Predictive Analytics
Segmentation
Data Analysis
CRM
Product Analytics
AI-enabled Marketing
Retention Strategy
Sales Enablement
Campaign Optimization
Customer Success
B2B SaaS

Benefits

Health Insurance
Equity
Bonus
Flexible Work Environment

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Marketing Automation
Marketo
Customer Journey
B2B SaaS
Cross-sell
Retention
Predictive Analytics
AI
Segmentation
Salesforce
Snowflake
BigQuery
CRM
CDP
Product Analytics
Data Warehouse
Propensity Modeling
Lead Scoring
Revenue Attribution
Generative AI
SQL
Customer Success
Growth Marketing
Customer Engagement
Conversion
Onboarding
Activation
Renewal Support
Firmographic Data

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