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Added 5 mins ago
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Reliable transportation and a valid Class 5 driver’s license.
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Class 1 Professional Truck Driver
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$32.3 to $39.11 CAD / hour
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$90,000 to $105,000 CAD / year
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Added 46 mins ago
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Toromont Cat

Compact Equipment Sales Representative (CESR)

ON, Canada
Stoney Creek, ON, L8E 2P8, Canada

Pay: $70,000.00 - Base Salary
Job type: Full-time
Experience: 3-5 years of sales experience; equipment, automotive, dealership, construction, or related industry experience is an asset
Posting language: English
Posted: Sep 22, 2026

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Original job description

Toromont Cat is looking for a Compact Equipment Sales Representative to be the key point of contact between the business and our Compact Equipment customers. He/she will have a passion for sales and a proactive desire to connect with customers, identify opportunities, and deliver equipment solutions that help customers succeed. This is an excellent opportunity for a highly motivated sales professional who thrives in a fast-paced, customer-focused environment and enjoys owning the sales process from lead generation through delivery. Successful incumbents will have the opportunity to grow their careers within Toromont Cat, including progression into future sales representative opportunities.

Pay Type	Full Time, Permanent
Compensation	$70,000.00 - Base Salary	The listed base salary is just one component of our total rewards package. This role is eligible for a performance-based commission plan with target annual commission earnings of $20,000 to $50,000, resulting in a target total compensation opportunity of $90,000 to $120,000 annually.

Our Workplace Total Rewards:

Industry leading safety culture where your wellness is the top priority
Affiliation of working with a “best in class” organization and the global “Caterpillar” brand
Access Learning and Development and Educational Assistance
Compensation program that includes:

Competitive salary, annual performance bonus and salary review
Pension Plan with Company match at 100%
Employee Stock Purchase Plan with Company match
Group Savings Plans
Disability coverage (short and long-term)
Employee / Family Assistance Program with access to leading medical experts
Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance)
Exclusive employee deals, discounts and perks with our Toromont partners

A Typical Day @ Work:

Respond quickly and professionally to customer inquiries generated through walk-in traffic, digital leads, rental conversions, events, and referrals

Build and maintain strong relationships with new and existing customers

Prospect new opportunities and identify customers that would benefit from compact equipment solutions

Determine customer requirements and recommend equipment, attachments, financing, and service solutions

Present equipment options, pricing, trade-in opportunities, financing programs, and payment solutions

Manage opportunities from initial contact through closing and delivery

Convert rental customers into equipment ownership opportunities

Participate in local events, trade shows, demonstrations, and customer engagement activities

Maintain accurate customer information, quotes, opportunities, and follow-up activities within CRM systems

Collaborate with internal teams to ensure a seamless customer experience

Establish attainable monthly and yearly objectives intended to reinforce continuous improvement and achievement toward Company goals

Requirements:

Post-secondary education ideally in Business, Sales, Marketing, Construction Management, Equipment Management, or a related program
3-5 years of sales experience; equipment, automotive, dealership, construction, or related industry experience is an asset
Strong customer service and relationship-building skills

Self-motivated, competitive, and results-oriented mindset

Excellent communication, negotiation, and closing skills

Ability to manage multiple opportunities and follow up with urgency

Comfort discussing financing, payments, trade-ins, and value-based solutions

Proficiency with CRM systems, digital sales tools, and technology platforms

Valid driver's license with a clean driving record

About Toromont Cat

With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.

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More about this job

Responsibilities

The Compact Equipment Sales Representative acts as the primary contact for customers, managing the entire sales process from lead generation to delivery. They are responsible for building relationships, identifying equipment needs, and converting rental customers into equipment owners.

Requirements

Candidates should have 3-5 years of sales experience in a related industry and possess strong negotiation and relationship-building skills. A post-secondary education in a relevant field such as Business, Marketing, or Construction Management is required.

Skills

Sales
Lead generation
Negotiation
Closing skills
Communication
CRM systems
Equipment sales
Prospecting
Financing solutions
Value-based selling
Customer service
Time management
Technical proficiency

Benefits

Performance-based commission plan
Pension plan with company match
Employee stock purchase plan
Group savings plans
Disability coverage
Employee and family assistance program
Health insurance
Drug insurance
Dental insurance
Vision insurance
Life insurance
Educational assistance
Employee discounts

Visa sponsorship

Not detected in the job text

Keywords

Sales
Compact Equipment
Caterpillar
CRM
Lead Generation
Construction Management
Equipment Sales
Financing
Trade-ins
Customer Engagement
Relationship Management
Negotiation
Closing
Rental Conversion
Business Development
Marketing
Dealership
Mining
Power Generation
Account Management

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