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Added 14 mins ago
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Scrum Master I
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- Full-time
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We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:

Toromont Cat

Machine Sales Representative (MSR)

Windsor, ON, Canada

Full-time

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Job details

Job type: Full-time
Experience: Post Secondary Education and 3-5 years of outside sales experience, preferably in heavy construction and/or equipment sales
Posting language: English
Posted: Oct 28, 2026

Original job description

Toromont Cat is looking for a Machine Sales Representative to join our team in Windsor! Our Machine Sales Representative (MSR) will be responsible for the sales of heavy equipment by developing marketing strategies, prospecting for new business, closing customer sales and customer relationships. While expanding market opportunities, these strategies will be aligned and driven by personal, regional and corporate objectives to increase profitability.

Pay Type	Full Time, Permanent
Compensation	90,000 - 110,000	The listed target compensation includes commissions and other variable pay components and reflects expected annual earnings. It represents just one part of our total rewards package, and additional performance‑based bonuses or other elements may also apply.

As a Machine Sales Representative, YOU will experience:

Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
Working for the best in class equipment dealer and with the premium Caterpillar brand
Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
Competitive total rewards including: wages, benefits, and premiums (as eligible)
An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:

Demonstrate safe, environmentally sound and healthy work behaviours at all times, in support of Toromont’s Health and Safety Policies, Programs and initiatives
Represent Toromont Cat to support heavy equipment sales and customer agreements.
Develop and implement a yearly territory plan and marketing strategies to prospect new business in the assigned territory inclusive Forestry, Municipal, and General Construction customers.
Liaison between customer and the company for all aspects of sales including analysis of specifications to identifying appropriate equipment applications/attachments to meet their needs.
Prepare and conduct presentations and events to promote Cat, Weiler, and Metso products and features, advantages, and benefits.
Provide customers with quotes, new products, current offerings, purchasing options, and multiple offerings encompassing Toromont Cat’s value propositions.
Update customer profiles weekly and monthly within the territory plans for effective customer management
Participate in weekly planning calls and enter weekly plans into SalesLink System including occasional travel to regional sales meetings
Remain current on competitive marketplace to ensure our customers receive the best value possible
Travel to remote customer worksites inclusive of Forestry Operations, Hwy projects, and Northern Communities. Working remotely leveraging technology and support networks.
Demonstrate the highest level of competency and preparedness for the diverse range of product offerings through scheduled and self-guided learning.

Must-haves for this role:

Post Secondary Education and 3-5 years of outside sales experience, preferably in heavy construction and/or equipment sales
Safety conscious and customer centric, effective team player with proven relationship management
Proven success in a sales capacity including identifying and engaging new customers/business opportunities
Exceptional communication and interpersonal skills to maintain and grow existing and new business
Strong analytical, planning and organizational skills with a mindset for continuous improvement
Proven aptitude for developing creative presentations and promotions for Toromont Cat product offerings.
Solid business acumen with excellent negotiation, problem solving and influential decision making skills
A mechanical/technical background with thorough knowledge of the heavy equipment industry, Toromont Cat’s product line and equipment systems
Self-motivated, results driven and adaptable to changing priorities with excellent time management and organizational abilities
Comfortable working independently while collaborating with a broader team
Computer literate and proficient with CRM systems and Microsoft Office Applications including Excel, PowerPoint, Word (DBS and SIS would be an asset)
Willing and able to travel as required and possess a valid Driver’s Licence and clean Driver's Abstract
Bilingual in English and French (spoken and written)

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.

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More about this job

Responsibilities

Develop and execute territory plans to identify new business, sell heavy equipment, and build customer relationships across forestry, municipal, and general construction markets. Advise customers on equipment applications and attachments, prepare product presentations and quotes, maintain sales records, and stay informed about competitors and product offerings.

Requirements

Requires post-secondary education and 3–5 years of outside sales experience, preferably in heavy construction or equipment sales, along with strong customer relationship, communication, planning, negotiation, and analytical skills. Candidates should have mechanical or technical knowledge of heavy equipment, CRM and Microsoft Office proficiency, a valid driver’s licence with a clean abstract, willingness to travel, and spoken and written English and French.

Skills

Outside Sales
Heavy Equipment Sales
Prospecting
Territory Planning
Marketing Strategy
Negotiation
Communication
Analytical Skills
Presentation Development
Product Knowledge
Mechanical and Technical Knowledge
Problem Solving
Time Management
CRM Systems
Microsoft Office

Benefits

Competitive Wages
Benefits
Premiums
Performance-Based Bonuses
Training and Development Opportunities
Flexible Work Schedules

Visa sponsorship

Not detected in the job text

Keywords

Heavy Equipment
Caterpillar
Toromont Cat
Weiler
Metso
Outside Sales
Territory Planning
Marketing Strategy
Prospecting
Customer Agreements
Equipment Applications
Attachments
Product Presentations
Sales Quotes
Customer Profiles
SalesLink
CRM Systems
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
DBS
SIS
Forestry
Municipal
General Construction
Heavy Construction
Equipment Systems
Health and Safety
Competitive Analysis
Bilingual English and French

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