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Toromont Cat

Outside Sales Representative L2

Winnipeg, MB, Canada

Job type: Full-time
Apply by: Oct 24, 2026
Posting language: English
Posted: Sep 24, 2026

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Original job description

SITECH Eastern Canada Ltd. is currently looking for an Outside Sales Representative to join us at our Winnipeg location. SITECH Eastern Canada Ltd. is Canada’s largest dealership for Trimble construction equipment. Our team at SITECH understands how to apply Trimble technology to effectively solve some of the biggest challenges customers are facing on the construction site. SITECH helps civil engineering and construction customers leverage technology systems for their entire fleet of heavy equipment and survey needs. The successful candidate will be immersed in a world of 2D/3D Grade Control technology, Heavy Equipment, Construction Software Solutions, and Site Positioning Survey Equipment. Our Technology Representatives are responsible for consulting with and improving the business success of all customers in an assigned territory. Responsibilities include increasing hardware and service sales, proactively managing customer list and prospective customers, attending trade shows, researching/developing quote proposals, and continued sales support of existing clients ensuring a high level of customer satisfaction. We are seeking candidates with experience with surveying, estimating, construction equipment, earthmoving operations. Prior customer service and/or sales experience is considered an asset and those experienced with construction technologies and software, such as Trimble, Topcon, Leica, Spectra, a plus.

What we offer:

Company pension
Dental care
Disability insurance
Employee Assistance Program
Employee Stock Purchase Plan
Extended health care
Life insurance
Paid time off
Vision care

Base Salary: $67,500 (Base Salary) + Competitive Commission Plan (subject to change based on sales).

Description

The Outside Sales Representative (OSR) is the single point of contact between the Dealer and the Customer as a vital source of support, building positive relationships with both internal and external customers to achieve both individual and company goals in the assigned region.

As an Outside Sales Representative, YOU will experience:

Working within one of the safest organizations in the industry where your safety and well-being are our most important priority.
Working for the best in class construction technology dealer and with premium brands to exceed our customers needs.
Opportunities to continuously Learn, Grow and Develop with our SITECH team for your success.

In a typical day, YOU will:

Re-establish, qualify and maintain contact with customers to increase sales.
Proactively generate service and equipment sales leads and manage accounts in an assigned territory through weekly communication.
Employ a disciplined call campaign, update customer account information and develop relationships to maintain accurate account and machine profiles.
Promote all aspects of the Dealership.
Prospect new business within the assigned territory and qualify opportunities.
Determine customer requirements through needs analysis and provide solutions.
Develop customer quotes and tenders from recommendations made by Technicians and assist with quotes for new contracts.
Maintain Quote Log System ensuring timely and accurate sales information is provided.
Administer sales processes and systems including call reports, weekly call plans and other administrative duties in support of the business.
Assist with the development and administration of the annual territory plans and focus account plans for marketing programs targeted to prospective customers.
Ensure all sales tools and market intelligence remain current and develop new tools to increase product exposure.
Establish attainable monthly and yearly objectives intended to reinforce continuous improvement and achievement toward Company goals.
Assist in the collection of outstanding customer payments and facilitate resolutions/agreements.
Participate in appropriate training and development and attend industry association events.

Must-haves for this role:

Post-Secondary degree in Geomatics, Engineering, Construction Management and/or Electronics would be preferred, but any Post-Secondary education will be given consideration,
Field experience in Civil Construction & Engineering, familiarity with construction processes and technology,
Experience with GPS/GNSS RTK survey solutions, survey theory and heavy equipment,
Ideal candidate will have sales experience in the construction industry,
Post-secondary education,
Effective Communication Skills,
Positive Attitude.

Schedule:

Day shift
Monday to Friday

Our Commitment to Inclusion

SITECH Eastern Canada is committed to creating an inclusive environment where people from all backgrounds can thrive. Together, we embrace diversity of thought, experience, and perspective, as we combine our unique skills and capabilities to drive successful outcomes for all stakeholders. As an equal opportunity employer, SITECH provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know, and we will work with you to meet your needs.

Artificial Intelligence (AI)

Use of Artificial Intelligence- By Recruiters & Hiring Managers

At SITECH, people are at the centre of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks) AI is never the decision maker. Resumes and candidate information are personally reviewed by our recruiters, and all hiring decisions are made by people who bring judgment, care, and expertise to each match. Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process.

Use of Artificial Intelligence- By Candidates

We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example, to refine writing style or gather research. While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies. AI should never be used to create or exaggerate credentials. Our goal is to understand the real you – your skills, your story, and your potential – so that we can make the best possible match between you and the organizations we serve.

#INDST

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More about this job

Responsibilities

Manage customer relationships and sales opportunities across an assigned territory, generating equipment and service leads and supporting existing customers. Develop quotes and tenders, maintain sales records and territory plans, and help achieve sales targets and customer satisfaction.

Requirements

Post-secondary education is preferred, particularly in geomatics, engineering, construction management, or electronics. Candidates should have civil construction or engineering field experience and familiarity with construction processes, GPS/GNSS RTK survey solutions, survey theory, and heavy equipment; construction-industry sales experience is ideal.

Skills

Outside Sales
Territory Management
Lead Generation
Prospecting
Needs Analysis
Sales Proposals
Quote and Tender Development
Customer Service
Communication
GPS/GNSS RTK Survey Solutions
Survey Theory
Civil Construction
Construction Technology
Heavy Equipment
Sales Administration

Benefits

Company Pension
Dental Care
Disability Insurance
Employee Assistance Program
Employee Stock Purchase Plan
Extended Health Care
Life Insurance
Paid Time Off
Vision Care
Competitive Commission Plan

Visa sponsorship

Not detected in the job text

Keywords

Trimble
Topcon
Leica
Spectra
2D/3D Grade Control
GPS/GNSS RTK
Survey Solutions
Survey Theory
Site Positioning Survey Equipment
Heavy Equipment
Civil Construction
Civil Engineering
Earthmoving Operations
Construction Software
Construction Technology
Outside Sales
Territory Management
Lead Generation
Prospecting
Needs Analysis
Sales Proposals
Quotes and Tenders
Call Campaigns
Account Profiles
Territory Plans
Focus Account Plans
Market Intelligence
Customer Payments

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