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Toronto Metropolitan University

Manager, Marketing

Toronto, ON, Canada

Pay: Start DateASAPEnd DateN/AHours of Work 36.25Grade C51Salary ScaleMin: $78,550 to Max: $125,475TA SpecialistLaurie Shemavonian, lshemavo@torontomu.caPosting DateSeptember 30, 2026Application Close DateOctober 14, 2026
Job type: Temporary
Apply by: Oct 30, 2026
Posting language: English
Posted: Sep 30, 2026

Apply About employer

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Original job description

About Toronto Metropolitan

For more than 75 years, Toronto Metropolitan University (formerly known as Ryerson University) has been shaping the next generation of leaders through its uniquely innovative, entrepreneurial and career-focused approach to higher education. Driven by bold leadership, cutting-edge research and a deep commitment to academic excellence, TMU collaborates with students, faculties, staff and partners to push boundaries, reimagine solutions and create meaningful change in an increasingly interconnected world.

For a more in-depth understanding of our vision, core values and ongoing work, please see our academic plan

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about our next chapter.

The team

Telling the Toronto Metropolitan University story - that is the role of the Marketing and Communications team. Working with partners inside and outside the university to enhance the profile and reputation of TMU. Our goal is to create high-quality, compelling marketing and communications solutions that support the TMU brand and enhance its reputation to influence decisions that students, faculty, donors,partners, alumni and staff make about connecting with us.

The Opportunity

The Manager, Marketing develops and implements marketing strategies and plans, under the direction of the Senior Director, Marketing and Creative and through a highly consultative approach with internal and external stakeholders, to support Toronto Metropolitan University's brand, reputation, and institutional objectives.

Oversees client relationships, brand standards, and the end-to-end delivery of marketing campaigns and materials across the University.
Serves as a senior marketing resource for internal clients across faculties, departments, and university units, providing expert counsel, creative direction, and strategic guidance to advance the University's profile and marketing objectives.
Manages and provides counsel to a team of marketing and production staff.

Key Responsibilities

In collaboration with the Senior Director, develop strategic marketing plans and initiatives aligned with the University’s mandate, brand, reputation and strategic priorities by conducting market research, environmental scans to identify trends, opportunities, audience needs and collaborating with internal stakeholders to identify objectives, audiences, resource requirements, timelines and budgets needed to successfully implement marketing strategies and initiatives.
Lead university-wide brand management and policy oversight, ensuring consistency of visual identity, aesthetic design and user experience across all marketing and communications materials, including, print, digital, video and promotional outputs.
Works with various internal and external stakeholders to manage marketing assets including visual identity, branding, and design templates, and to determine goals, media, content, production means, scheduling, and effective dissemination of marketing materials.
Manages and supervises staff workflow of staff including full-time, part-time, freelance, and agency resources, assigns and prioritizes tasks, establishes goals, sets expectations and evaluates performance.

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

Completion of a post-secondary degree in Business, Marketing or a related field.
A minimum of five (5) years of relevant and progressive marketing and communications experience working in a dynamic environment, including the following requirements:

Developing and executing and evaluating high-calibre marketing campaigns and strategies involving a variety of online and offline channels.
Experience in supervising staff, preferably in a unionized environment.
Agency experience required.

Proven expertise in developing and executing integrated marketing strategies and campaigns in a complex institutional or agency environment.
Strong understanding of brand management, print and digital production, and marketing best practices.
Demonstrated knowledge of managing client relationships and providing senior-level marketing counsel to a variety of stakeholders.
Experience managing budgets, vendor relationships, and procurement processes.
Excellent written and verbal communication skills with a strong eye for detail, brand voice, and content quality.
Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
Performance management and collaboration skills with experience managing staff and providing work direction;
Interpersonal and client relationship management skills with experience discussing project needs and options, analyzing and interpreting requirements from a design perspective;
Understanding of and sensitivity to principles of equity, diversity and inclusion.
Capacity to build and maintain strong working relationships with internal and external partners; collaborate across organizational boundaries with various functions and coordinate with vendors.
Commitment and working knowledge to support University’s principles of equity, diversity, and inclusion (EDI), and the Accessibility for Ontarians with Disabilities Act (AODA).

Leadership Competencies

In addition to the above, the following TMU Leadership Competencies are required:

Acts with Integrity: Demonstrates behaviors aligned with high ethical standards and personal integrity and acts in accordance with TMU values.
Builds Relationships of Trust & Collaboration: Actively builds a culture of trust and fosters meaningful relationships.
Leads Inclusively: Creates an inclusive environment where everyone is respected, recognized, empowered to achieve their potential, and valued for their differences.
Demonstrates Organizational Acumen: Understands and respectfully navigates complex internal and external environments using sound judgment, diplomacy, and tact.
Drives Vision & Results: Creates and implements a vision grounded in sound decision-making to achieve desired outcomes.

Additional Information (MAC)

Position Number20005764 Reports ToSenior Director, Marketing and CreativeDepartmentMarketing and Communications Employee Group MACVacancy TypeFTCE Work LocationHybrid (Minimum 3 days in-person and can be 3 to 4 days a week, based on operational requirements and subject to change)

Start DateASAPEnd DateN/AHours of Work 36.25Grade C51Salary ScaleMin: $78,550 to Max: $125,475TA SpecialistLaurie Shemavonian, lshemavo@torontomu.caPosting DateSeptember 30, 2026Application Close DateOctober 14, 2026

Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.
As part of the selection process, candidates may be required to complete an occupational assessment.
Applications will only be accepted online through Toronto Metropolitan University's career site.
We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier-free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform. All information received in relation to accommodation will be kept confidential.

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More about this job

Responsibilities

Develop and implement strategic marketing plans and campaigns that advance the university’s brand, reputation, and institutional priorities, while overseeing brand standards and the end-to-end production of marketing materials. Manage client relationships and provide senior-level marketing counsel, while supervising marketing and production staff, workflows, budgets, and external resources.

Requirements

Requires a post-secondary degree in business, marketing, or a related field, and at least five years of progressive marketing and communications experience, including agency experience and staff supervision. Candidates should have expertise in integrated campaigns, brand management, client counsel, budgets and procurement, project management, and inclusive and accessible practices.

Skills

Marketing Strategy
Integrated Marketing Campaigns
Brand Management
Market Research
Marketing Communications
Staff Supervision
Budget Management
Vendor Management
Procurement
Project Management
Print Production
Digital Production
Stakeholder Engagement
Equity, Diversity, And Inclusion
Accessibility Compliance

Visa sponsorship

Not detected in the job text

Hiring contact

Laurie Shemavonian

Hiring contact email

lshemavo@torontomu.ca

Keywords

Marketing Strategy
Integrated Marketing
Marketing Campaigns
Brand Management
Brand Standards
Market Research
Environmental Scans
Audience Analysis
Marketing Communications
Print Production
Digital Production
Video Production
Visual Identity
Creative Direction
Client Relationships
Stakeholder Engagement
Staff Supervision
Performance Management
Budget Management
Vendor Relationships
Procurement
Project Management
Equity, Diversity, And Inclusion
Accessibility For Ontarians With Disabilities Act
Higher Education

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