Director, Brand & Community (18 Month Contract)

The Toronto Tempo are the WNBA’s 14th franchise, launched in May of 2026! Our team is dedicated to fostering a culture of excellence both on and off the court. We are committed to empowering our players, engaging our fans, and making a positive impact in our community. We are seeking a dynamic and experienced Director, Brand & Community (18-Month Contract) to join our team from January 2027 - July 2028.

Job Summary:

Reporting to the Chief Marketing Officer, the Director, Brand & Community is a strategic marketing leader who has experience in building and growing brands, managing partnerships, and fostering community relationships. This role is a unique opportunity to help build on the momentum of this exciting brand and bring it to life across Canada. In this position, they will build, steward, and amplify the Toronto Tempo brand and execute on high-impact brand strategy by leading integrated marketing campaigns, growing social following, working alongside brand partners, and oversee community programming. Working closely with the PR/Comms and Partnership teams, this individual will champion the brand and develop, plan, launch and analyze customer programs to drive growth, awareness, and loyalty.

Job Duties and Responsibilities

Brand Strategy & Stewardship

• Lead the evolution of the brand, ensuring it remains relevant, innovative, and resonates deeply with our target audience.
• Act as the ongoing steward of the brand, working with internal team members and agency partners to implement and ensure adoption of the overall brand strategy and guidelines.
• Stay on top of industry trends, the competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.
• Lead the integration of brand strategy across all marketing channels and audience touchpoints, ensuring campaigns, content, creative, social media, community initiatives, partnerships and fan experiences work together to deliver a cohesive and compelling brand experience.
• Translate the overarching brand strategy into clear strategic direction and priorities for channel-specific strategies, ensuring each function contributes to shared organizational objectives while maximizing the unique role and impact of its channel.

Integrated Marketing & Campaigns

• Lead key integrated marketing efforts to build awareness for the Tempo among target audiences, including campaign planning, creative brief development, go-to-market planning, and oversight of execution and implementation.
• Partner with cross-functional teams, including PR/Comms and Revenue, to identify brand opportunities and ensure a consistent brand message across all consumer touchpoints.

Content & Social Media

• Oversee the social media and content strategy, developing tailored strategies by channel to strengthen brand engagement and connect with target audiences.
• Provide strategic leadership across content, social media and design, ensuring these functions work cohesively to bring the Toronto Tempo brand to life, deliver against organizational priorities and create a distinctive, consistent brand experience across all touchpoints.
• Lead the development of an integrated content and creative vision, guiding storytelling, editorial priorities, visual identity and creative execution to build cultural relevance, deepen fan connection and establish the Toronto Tempo as a leading brand in women’s sport.

Fan Experience & Game Presentation

• Working with Game Presentation, lead the vision for year-round fan experience, bringing the Tempo brand to life in-arena, at events, during the off-season, and ensure consistency exists across all key fan touchpoints.

Community & Social Impact

• Working closely with the Community & Social Impact team, ensure connectivity and brand support for Tempo Impact, the Tempo’s community platform focused on improving the health and well-being of girls and women across Canada.

Brand Insights & Performance Measurement

• Develop and maintain performance reports, tracking brand awareness, engagement metrics, and other key performance indicators.
• Analyze market research to generate insights and develop best-in-class strategies to connect with our audience.

Team Leadership & Development

• Build, mentor, and lead a high-performing team, fostering a culture of excellence, creativity, and collaboration.
• Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.

Qualifications/Requirements:

• Bachelor’s degree in Marketing, Communications, business related discipline or equivalent experience required.
• 10+ years of brand marketing experience developing integrated marketing campaigns designed to drive brand awareness and preference required.
• Highly skilled in fostering, nurturing, and growing relationships with the community.
• Experience managing brand partnerships, and proven experience delivering on partnership asset creation and execution.
• Experience leading a team and managing external agency partners.
• Project management superstar: You can take a project, ask the right questions and run with it with minimal oversight.
• Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships.
• Ability to develop KPIs for the team and maintain reports to track overall performance.
• Ability to analyze market research and develop relevant insights to influence campaigns.
• Experience leading experiential activations and managing logistics to ensure flawless execution.

Required Key Competencies:

• Confidentiality – ability to keep confidentiality and to practice discretion.
• Adaptability – flexible in the face of change, maintains a positive demeanor, can handle conflicting priorities without loss of composure.
• Organization – can plan and schedule activities and workload optimally.
• Proactivity – can foresee multiple outcomes and acts to prevent problems.
• Communication– listening skills, oral and written verbal skills; telephone and email.
• Service Driven – interacts positively with executives, clients, customers, guests, and peers.
• Team Player - handles responsibilities well as part of a group and when solely responsible for a task or outcome.
• Judgement - able to make reasonable decisions as needed in the absence of direction, refers problems/issues to another appropriate person in a timely manner, can be trusted to work without constant or direct supervision.

Why Join Us:

• Be a part of the historic launch of the first WNBA team in Canada.
• Work in a dynamic and supportive environment with opportunities for growth and development.
• Competitive salary and benefits package.
• Opportunity to make a significant impact on the growth of women’s sports in Canada.

How to Apply:

Please submit your resume, cover letter, and any relevant portfolio materials as one file via LinkedIn. We are accepting applications until Monday October 26th, 2026 at 9:00 AM EST.

The salary range for the Director, Marketing role is between $130,000 - $140,000 CAD annually based on candidate skillsets.

All applications submitted to the Tempo are always reviewed in detail by our HR team. In certain aspects of the hiring process artificial intelligence (AI) tools may be used, specifically for resume screening. These tools support our team and are used to help bring relevant criteria to the foreground and do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

Toronto Tempo is an Equal Opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, age, national origin, disability, protected status, gender identity or any other factor protected by applicable laws.