Head of Digital Marketing
- Vancouver, BC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Total Life
Total Life is a national behavioral health telehealth company built for adults in their later years. We offer therapy in all 50 states and DC through 200+ licensed clinicians, and we accept Medicare and most major insurance plans, so care is affordable for the people who need it most. We're adding psychiatry, longevity, and weight-loss services state by state. Our audience is one of the most underserved, and most overlooked, in digital marketing. Whoever learns to reach them well will build something few people have.
We're hiring our Head of Digital Marketing to own paid acquisition end to end: strategy, creative, launch, optimization, and reporting. You'll work directly with the leadership and have real authority over budget, tools, and direction.
What You'll Own
You're the person we're looking for if
Why join us
- Vancouver· Full-time
Total Life is a national behavioral health telehealth company built for adults in their later years. We offer therapy in all 50 states and DC through 200+ licensed clinicians, and we accept Medicare and most major insurance plans, so care is affordable for the people who need it most. We're adding psychiatry, longevity, and weight-loss services state by state. Our audience is one of the most underserved, and most overlooked, in digital marketing. Whoever learns to reach them well will build something few people have.
We're hiring our Head of Digital Marketing to own paid acquisition end to end: strategy, creative, launch, optimization, and reporting. You'll work directly with the leadership and have real authority over budget, tools, and direction.
What You'll Own
- Paid and organic acquisition across Meta, Google, and TikTok. You'll plan, build, launch, and scale campaigns, deciding where every dollar goes and defending those calls with data
- The full funnel, from first impression to booked appointment. Landing pages, intake flows, retargeting, and email and SMS nurture are all yours to test and rebuild. You know the ad is only half the job
- An AI-powered creative engine. You'll use AI tools to generate, version, and test ad creative and copy at volume, and you'll build a system that keeps every asset organized and findable so the library becomes a compounding advantage
- Reporting the team actually uses. You'll build clean dashboards and weekly reports that tie spend to cost per booked patient and patient value, not just clicks and impressions
- A testing culture. You'll run a steady pipeline of experiments on audiences, hooks, offers, and pages, document what works, and kill what doesn't quickly
- Staying ahead of the platforms. Algorithms, ad policies, and tools change monthly. You'll know before your competitors do and adjust before performance slips
You're the person we're looking for if
- You've personally run and scaled paid campaigns on Meta, Google, and TikTok, and you can show us results with real numbers
- You get as excited about a beautiful ad as about a 20% drop in cost per acquisition, and you think the two are connected
- You live in the data: attribution, cohorts, funnel conversion rates, and the story behind a spreadsheet
- You already use AI tools daily for creative, copy, analysis, or automation, and you're always trying new ones
- You tinker. You've built a landing page, rigged a tracking setup, or automated a workflow because you wanted to see whether you could
- You know what changed on each platform in the last 90 days without having to look it up
- You can work independently with high ownership and low ego. You'd rather show results than talk about them
- Experience marketing in healthcare, telehealth, or another regulated category, including HIPAA-safe tracking and health ad policies on Meta and Google
- Experience reaching older adults or their adult children
- Comfort with landing-page builders, WordPress, HubSpot or similar CRMs, GHL, and analytics tools such as GA4 and Looker Studio
Why join us
- Your work gets older adults to mental health care they'd otherwise go without, and you'll see the impact in patients booked
- You'll have real ownership: your strategy, your stack, your tests
- Your playbook will shape the company as we expand into new services and states
- Competitive compensation with salary, performance bonus and equity!
More about this job
Responsibilities
Own paid and organic acquisition across Meta, Google, and TikTok, managing strategy, creative, campaign launches, budgets, optimization, and reporting. Improve the full patient acquisition funnel through landing pages, intake flows, retargeting, email and SMS nurture, AI-powered creative systems, and ongoing experiments.
Requirements
The candidate should have a track record of scaling campaigns on Meta, Google, and TikTok, with strong analytical skills and the ability to connect creative performance to acquisition costs. They should use AI tools, work independently with high ownership, and stay current on platform changes; healthcare marketing, older-adult audiences, and relevant CRM or analytics tools are advantageous.
Skills
- Paid Campaign Management
- Digital Marketing Strategy
- Meta Advertising
- Google Advertising
- TikTok Advertising
- Campaign Optimization
- Creative Testing
- AI-Powered Creative Generation
- Marketing Analytics
- Attribution
- Funnel Optimization
- Landing Page Optimization
- Email Marketing
- SMS Marketing
- Experimentation
- Reporting
Benefits
- Performance Bonus
- Equity
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
- Healthcare
Keywords
- Meta
- Google Ads
- TikTok
- AI Tools
- Paid Acquisition
- Organic Acquisition
- Cost Per Acquisition
- Cost Per Booked Patient
- Attribution
- Cohort Analysis
- Funnel Conversion Rates
- Landing Pages
- Intake Flows
- Retargeting
- Email Marketing
- SMS Marketing
- Creative Testing
- Campaign Optimization
- HIPAA-Safe Tracking
- Health Advertising Policies
- WordPress
- HubSpot
- GoHighLevel
- GA4
- Looker Studio
- Telehealth
- Behavioral Health
- Medicare
- Performance Reporting