Sales Director

Sales Director (Confidential Search)

Venture-backed, seed-stage marketplace based in Montreal, with about 80 employees.

• Scale: 2,500+ suppliers across North America, 5M+ plant units delivered, 650K+ plant lines estimated, 27 states and provinces served
• Pitch: Most landscaping back-office functions (payroll, accounting, fleet, CRM) have been modernized. Plant procurement still runs on phone calls, emails, spreadsheets, and disconnected supplier catalogs. A contractor sends a plant list, and the company handles sourcing, price comparison, quality assurance, logistics, delivery, and payment. The service is free to landscapers, with no membership or signup fee.
• Problems solved:Fragmented supply: hundreds of nurseries, no shared catalog, no reliable availability data
• Manual sourcing per project: supplier calls, inconsistent pricing, availability gaps
• Jobsite risk: wrong specs, poor material quality, late deliveries
• Labour scarcity: procurement coordination consumes hours contractors do not have

Compensation

• CAD $150,000 to $200,000 base plus bonus
• Bonus tied to team quota attainment
• Equity
• Benefits

The Role

• Reason for hire: Expansion. No dedicated sales leader is in place today.
• Reports to: CEO
• Location: Montreal, hybrid (2 to 3 days per week)
• Travel: About 25% (trade shows and clients)
• Timeline: ASAP
• Market: All US. 80% SMB plus 50 top accounts nationwide.
• Team scope (10 FTE across 3 teams):BDR/SDR (4): outbound prospecting, opportunity generation, SQLs
• AE/AM (5): hybrid account executive and account manager, closing and farming
• Sales Ops (1)
• Mandate: Build and iterate on the revenue machine, own go-to-market end to end, and partner tightly with Ops (sales and ops run as one motion).

Success at 6 Months

• Predictable growth restored
• Full end-to-end GTM ownership
• Trajectory aligned with the company's 2031 target (roughly 4x current revenue)

Onboarding

1. Ops: understand everything under the hood
2. Acquisition
3. Recurring revenue

Requirements

• Has taken a business from roughly $5M to $50M and was in the room for it
• Has managed 8+ people
• Comfortable in a transactional, high-volume sales motion
• Understands the sales/ops/tech triangle. A late order damages the client relationship, so sales and ops must work as yin and yang.
• Background in SaaS, marketplace, distribution, or services. Pure SaaS profiles often lack the ops interdependence exposure this role requires.
• AI curiosity and practical judgment: has used AI sales tooling, can assess whether an AI initiative is worth pursuing, and can explain how the decision was made and how results were measured
• Industry knowledge is not required
• Nice to have: Spanish

Hiring Process

1. Victor
2. Interview with a senior leader (speed of rapport building, expectations of leadership)
3. Interview with the CEO
4. Case study
5. Dinner or lunch with the executive team

Equal Opportunity

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