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TransPerfect

Content Marketing Lead

ON, Canada
Durham, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: May 4, 2027
Experience: 5 to 8 years of B2B content marketing experience, with a portfolio of long-form work (white papers, guides, articles, solution briefs) you can show
Posting language: English
Posted: Nov 5, 2026

Original job description

Are you a B2B content marketer with the writing chops to produce content that actually gets read, the strategic sense to make it rank across traditional and AI search, and the operator mindset to run a program that compounds over time? Maybe you've done this at a growth-stage SaaS or enterprise tech company, or you've led content for a client at an agency and now you're ready to jump in-house and run it at global scale.

Maybe you've been frustrated writing content you knew was good that nobody ever found because SEO was an afterthought.

Or maybe you're the content strategist cursing a thin editorial calendar and a bench of freelancers nobody is directing.

If you've ever wanted the freedom to run a content marketing program the way it should be run (strategy, execution, and freelancer orchestration in the same seat), this is the role you've been daydreaming about.

At TransPerfect you'll get a clean canvas, a budget for a freelancer bench to direct, a stable of market-leading technologies and services worth writing about (starting with GlobalLink), and the autonomy to run your program your way. Most importantly, you'll get accountability for the outcomes that actually matter: rankings, pipeline, and earned placements. The results will be yours.

This isn't a desk writer job. You will write, strategize, direct, and ship. You lead content marketing for our SEO, AEO, and demand programs, and you decide what gets made, when, and by whom to serve those goals.

Day to day, you'll:

Write long-form content on TransPerfect's technology and service capabilities, with heavy emphasis on GlobalLink
Write ad copy, landing page copy, and other short-form assets with CRO instincts so the campaigns around your content actually convert
Build and direct a bench of freelance writers so the program's output exceeds what one person can produce alone
Craft briefs sharp enough to produce the content you'd write yourself, review drafts rigorously, and hold a high bar across every piece shipped
Partner with the SEO team on content strategy aligned to SEO, AEO, and GEO goals
Pitch and place bylines, contributed articles, and other earned media across the publications that matter to your audience
Partner with product marketing on technical accuracy and positioning
Partner with demand generation and performance marketing on content that fuels campaigns and feeds pipeline
Partner with our editorial and corporate comms teams on brand voice, standards, and alignment with our broader press-facing narrative

What's the directive? Write stuff worth reading. Make it rank. Earn pipeline and press.

What matters most

The must-haves are a strong B2B writing portfolio and a track record of running a content operation that produced measurable business outcomes. Long-form writing is where you shine, but you can switch gears to short-form copywriting when a landing page or an ad needs to convert. Not just beautiful prose. Not just operations. Not just briefs for others. You need to have a blend of it all.

You understand how content earns its keep in modern B2B marketing: rankings in traditional search, visibility in AI search surfaces, pipeline impact through gated and ungated assets, and credibility through earned media. You design your output to serve those outcomes.

The measurables

5 to 8 years of B2B content marketing experience, with a portfolio of long-form work (white papers, guides, articles, solution briefs) you can show
Native-level English fluency, written and verbal
Strong track record of writing B2B content that performs in search (SEO), and ideally in AI search (AEO, GEO)
Proficiency in short-form copywriting with CRO instincts for ads and landing pages
Hands-on experience managing a bench of freelance writers: sourcing, briefing, editing, and keeping quality consistent
Experience with earned media: pitching bylines, placing contributed articles, building publication relationships
Comfort writing about complex technology and services, with the ability to go deep technically or stay accessible depending on the audience
Based in London or Barcelona
Bachelor's degree

Nice to have: experience in language services, localization, SaaS, or enterprise technology. Hands-on with AI tools in content workflows (research, drafting assistance, editing, SEO optimization). Experience writing for multilingual markets. Experience with content performance analytics and using insights to shape output.

This job isn't for everyone

A career in writing doesn't qualify you for this on its own. This is a unique role that requires a unique person. You'll be the strategist, the writer, the freelancer manager, and the person pitching the bylines. If you want to be handed topics by someone else and left alone to type, this isn't it. If you want to run a content marketing function that compounds over time and produces real business impact, the credit for the results will be yours. We think this is a better way to do content marketing.

Applicants should expect to share a portfolio with long-form work they are proud of, along with examples of landing page or ad copy they have written.

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More about this job

Responsibilities

Lead the content marketing program by developing strategy, writing long- and short-form content, and managing freelance writers to deliver work aligned with SEO, AI search, and demand-generation goals. Partner with SEO, product marketing, demand generation, editorial, and corporate communications teams, while pitching and placing contributed articles to build rankings, pipeline, and press visibility.

Requirements

Requires 5–8 years of B2B content marketing experience, a strong portfolio of long-form work, native-level English fluency, and a record of producing measurable business outcomes through search-performing content. Candidates should also have short-form conversion copywriting skills, experience managing freelance writers and earned media, comfort writing about complex technology, be based in London or Barcelona, and hold a bachelor's degree.

Skills

B2B Content Marketing
Long-Form Writing
Short-Form Copywriting
SEO
AEO
GEO
Conversion Rate Optimization
Content Strategy
Freelance Writer Management
Content Editing
Earned Media
Byline Pitching
Landing Page Copywriting
Content Performance Analytics
Demand Generation
Product Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Content Marketing
GlobalLink
SEO
AEO
GEO
AI Search
Demand Generation
Content Strategy
Long-Form Content
White Papers
Guides
Solution Briefs
Short-Form Copywriting
Conversion Rate Optimization
Landing Pages
Ad Copy
Freelance Writers
Editorial Briefs
Earned Media
Bylines
Contributed Articles
Product Marketing
Performance Marketing
Content Analytics
AI Tools
SaaS
Enterprise Technology
Localization
Multilingual Markets

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