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travelbrands

E-Commerce and Analytics Manager

Toronto, ON, Canada

Pay: Salary Range: $70,000 - $80,000
Job type: Full-time
Apply by: Mar 23, 2027
Experience: Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Working hours: 37.5 hours per week
Posting language: English
Posted: Sep 24, 2026

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Original job description

Position: E-Commerce and Analytics Manager

Department: Marketing

Employment Status: Permanent Full-Time

Reports To: Senior Director, Integrated Marketing

Location: Hybrid – Toronto

Salary Range: $70,000 - $80,000

Role Type: Replacement role

Hiring Status: Current hiring

Your Career Opportunity

The E-commerce & Analytics Manager is responsible for optimizing the online customer experience across redtag.ca and itravel2000.com through data-driven analysis, website optimization, conversion rate optimization (CRO), and digital performance reporting.

This role owns website analytics, customer journey analysis, digital performance measurement, A/B testing, and conversion optimization initiatives to improve website engagement, online bookings, revenue, and customer experience. The successful candidate will leverage Adobe Analytics and other digital tools to uncover actionable insights, identify opportunities for growth, and make recommendations that improve overall website performance.

The E-commerce & Analytics Manager will ensure data is used to drive business decisions and continually improve the online customer experience.

How You Will Be Spending Your Time

E-commerce Performance & Website Optimization

Own the ongoing optimization of the online customer experience across redtag.ca and itravel2000.com.
Analyze website performance and customer behavior to identify opportunities that improve engagement and conversions.
Develop and execute conversion rate optimization (CRO) strategies to increase bookings and revenue.
Identify friction points throughout the customer journey and recommend improvements.
Work closely with Marketing and IT departments to prioritize website enhancements.
Support the successful execution of new website features, functionality, and promotional initiatives.
Monitor website health and user experience to identify issues impacting performance.
Assist with scheduling website banners, populating travel deals through Adobe Experience Manager (AEM)
Responsible for managing, uploading content and monitoring results of the redtag.ca app.

Analytics & Reporting

Own Adobe Analytics reporting across all digital channels and websites.
Develop weekly, monthly, quarterly, and campaign performance reports for senior leadership.
Monitor and report on key performance indicators including:
Website Traffic
Revenue
Bookings
Conversion Rate
Bounce Rate
Customer Engagement
Customer Acquisition
Customer Retention
Revenue by Channel
Analyze customer behavior, website performance, traffic sources, and conversion funnels.
Develop dashboards that provide meaningful business insights.
Present recommendations and performance updates to senior leadership.

Conversion Rate Optimization (CRO)

Lead ongoing A/B and multivariate testing initiatives across the website.
Develop testing roadmaps focused on increasing conversion rates and revenue.
Evaluate and manage landing pages, promotional pages, booking paths, calls-to-action, and user flows.
Measure test results and implement successful optimization strategies.
Identify opportunities to improve mobile and desktop user experiences.

Customer Journey & Personalization

Analyze, strategize and implement the complete online customer journey from acquisition through booking.
Execute cross-selling and automated customer journeys.
Identify customer drop-off points and recommend improvements.
Develop customer segmentation strategies using behavioral and demographic data.
Support personalization initiatives that improve customer engagement and conversion.
Work with Marketing team to improve customer lifecycle marketing.

Data Governance & Tracking

Ensure accurate implementation and maintenance of Adobe Analytics tracking.
Work with IT to validate analytics implementation and tagging.
Monitor data integrity and reporting accuracy.
Recommend improvements to analytics frameworks and attribution models.
Support the implementation of new tracking requirements for website enhancements and marketing initiatives.

Strategic Insights & Innovation

Identify emerging e-commerce trends and digital best practices.
Provide strategic recommendations based on customer insights and market trends.
Evaluate new analytics tools and optimization technologies.
Champion a culture of testing, learning, and continuous improvement.
Stay current on Adobe Analytics capabilities, AI-driven insights, and digital measurement best practices.

Specialized Knowledge, Skills, Attributes Required You Need to be Successful

Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Proven experience using Adobe Analytics to measure and improve digital performance.
Experience leading conversion rate optimization (CRO) initiatives and A/B testing programs.
Experience analyzing customer journeys and website performance.
Experience developing executive reporting dashboards and presenting insights to leadership.
Experience in the travel industry is highly preferred.
Previous CRM knowledge and experience preferred.
University degree or diploma in Marketing, Business, Analytics, E-commerce, Statistics, Computer Science, or a related discipline.
Adobe Analytics certification is considered an asset.
Google Analytics certification is considered an asset.
Conversion Optimization or UX certifications considered an asset.
Advanced experience with Adobe Analytics and digital reporting.
Experience with Adobe Experience Manager.
Strong understanding of e-commerce performance metrics and customer behavior.
Experience with conversion rate optimization (CRO) methodologies.
Strong understanding of customer journey mapping and digital analytics.
Experience creating executive dashboards and performance reports.
Knowledge of A/B testing methodologies and experimentation frameworks.
Familiarity with Google Tag Manager and website tracking principles.
Strong analytical, critical thinking, and problem-solving skills.
Ability to interpret complex data and translate findings into actionable recommendations.
Excellent presentation and communication skills.
Strong project management and organizational skills.
Advanced Microsoft Excel and PowerPoint skills.
Results-driven with exceptional attention to detail.

Working Conditions

Hybrid work environment (office and remote).
Fast-paced, collaborative, and results-driven environment.
Monday to Friday from 9:00 am – 5:00 pm (EST)
37.5 hours per week

Crew Advantages

Competitive salary
Medical and dental benefits
9 additional paid days: 1 birthday day, 5 sick days, 2 personal days, and 1 volunteer day
Employer RRSP contribution program
Awesome travel benefits for you, your friends, and your family
Employee Assistance Program (EAP) for you and your family members

Who We Are

HIS Canada Travel Inc., a division of the H.I.S. Group, is one of Canada’s largest travel companies. Incorporated in 2004, HIS Canada Travel Inc. owns and operates multiple wholesale and retail travel brands. The retail division, including redtag.ca, itravel2000.com, Sunquest, The Travel Experts, Merit Travel,

Flights.ca and Cruises.ca offer diverse products to travelers including destination packages, flights and hotels worldwide, excursions and more. The wholesale travel business, TravelBrands, provides a full range of travel products including air, hotel, car rental, cruise and specialty to travel agents and retail agencies throughout Canada. HIS Canada Travel Inc. is a comprehensive one stop shop for agents and travelers alike.

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More about this job

Responsibilities

Optimize the online customer experience and performance across redtag.ca and itravel2000.com through analytics, customer journey analysis, testing, and website improvements. Own digital reporting and tracking, deliver actionable recommendations to leadership, and lead initiatives that improve engagement, bookings, and revenue.

Requirements

Requires at least five years of experience in digital analytics, e-commerce, or website optimization, including proven Adobe Analytics expertise and experience leading CRO and A/B testing initiatives. A degree or diploma in a related discipline is required; travel industry experience is highly preferred, while CRM experience and relevant analytics or optimization certifications are assets.

Skills

Adobe Analytics
E-Commerce Optimization
Conversion Rate Optimization
A/B Testing
Multivariate Testing
Customer Journey Analysis
Digital Performance Reporting
Dashboard Development
Adobe Experience Manager
Google Tag Manager
Web Analytics Tracking
Customer Segmentation
Personalization
Microsoft Excel
Microsoft PowerPoint
Project Management

Benefits

Medical and Dental Benefits
Nine Additional Paid Days
Travel Benefits
Employee Assistance Program

Visa sponsorship

Not detected in the job text

Keywords

Adobe Analytics
Adobe Experience Manager
Google Tag Manager
E-Commerce
Digital Analytics
Website Optimization
Conversion Rate Optimization
A/B Testing
Multivariate Testing
Customer Journey Mapping
Executive Reporting
Dashboards
Customer Segmentation
Personalization
Customer Lifecycle Marketing
Cross-Selling
Attribution Models
Web Tracking
Data Governance
Travel Industry
CRM
Microsoft Excel
Microsoft PowerPoint
Experimentation Frameworks
Mobile User Experience
Customer Acquisition
Customer Retention

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