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Added 9 mins ago
RI
General Manager – Boutique Hotel
Renard International Hospitality Search Consultants
Vancouver, BC
- Full-time
Our client is seeking an accomplished sales oriented General Manager to lead a full-service hotel in the greater Vancouver area, featuring restaurants and bars. For the right individual,…
Added 24 mins ago
RC
Lead Cook
Retirement Concepts
Courtenay, BC
- Temporary
The Lead Cook reports to the Head Chef/ Support Services Manager or designate is responsible for the day to day operations of the kitchen and the preparation of nourishing, and visually…
Added 24 mins ago
RC
Server
Retirement Concepts
Courtenay, BC
- $25.82 CAD / hour
- Full-time
The Server reports to the Support Services Manager and/or designate and performs all aspects of service in the dining room, resident lounges and room service for residents, guests, and the…
Added 24 mins ago
CT
restaurant manager
Church's Texas Chicken
Toronto, ON · Scarborough, ON
- Full-time
Added 54 mins ago
Dietary Aide
Winnipeg Regional Health Authority
Brandon, MB
Under the direction of the Manager, Nutrition Services or Nutrition Services Supervisor and coordination of the Cook, Lead Hand or Clerk, the Dietary Aide is responsible for performing the…
Added 54 mins ago
RC
Housekeeper
Retirement Concepts
Courtenay, BC
- $25.82 CAD / hour
- Temporary
The Housekeeper reports to the Support Services Manager and/or designate and performs all aspects of cleaning duties in the community to maintain the established standards for sanitation,…
Added 54 mins ago
Dietary Aide
Winnipeg Regional Health Authority
Neepawa, MB
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Added 1 hour ago
TU
Front Counter Supervisor / Night Audit (Full Time Regular)
The University of British Columbia
Vancouver, BC
- $4,719 to $4,960 CAD / month
- Full-time
Reports directly to the Front Desk Manager and takes direction from the Rooms Manager and Front Office Manager.
Added 2 hours ago
T
E-Commerce and Analytics Manager
travelbrands
Toronto, ON
- Full-time
The E-commerce & Analytics Manager is responsible for optimizing the online customer experience across redtag.ca and itravel2000.com through data-driven analysis, website optimization,…
Added 3 hours ago
CS
Manager, Food and Beverage BMO Centre - Full Time
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AB · CALGARY, AB
- Full-time
…inclusion and equity are woven into our core values of western hospitality, pride of place, integrity and commitment to the community. The world-class, year-round gathering place we have…
Added 3 hours ago
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…cashier, team member, or customer sales representative as a manager is always helpful and appreciated, what is most important is who you…
Added 3 hours ago
Shift Leader
McDonald's
Calgary, AB
…cashier, team member, or customer sales representative as a manager is always helpful and appreciated, what is most important is who you…
Added 3 hours ago
Shift Leader
McDonald's
Calgary, AB
…cashier, team member, or customer sales representative as a manager is always helpful and appreciated, what is most important is who you…
Added 4 hours ago
BS
Laundry Attendant
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- Contract
Reporting to the Operations Manager, responsibilities and essential job functions include, but are not limited to, the following:
Added 4 hours ago
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chef de quart - Store# 29743, 2500 BLVD DES LAURENTIDES
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Laval, QC
- Full-time
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shift supervisor - Store# 17843, HWY 50 & HOPCROFT-BOLTON
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Added 4 hours ago
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Hot Food Clerk-Eagle Butte (Highway #1) Gas Bar
Co-op
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- Part-time
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Added 5 hours ago
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Assistant Food and Beverage Manager
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Aurora, ON
- Full-time
…individual to join our team as an Assistant Food and Beverage (F&B) Manager at our prestigious private club. The ideal candidate will have a minimum of 3-5 years of experience in management…
Added 5 hours ago
ML
Kitchen Manager
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- Full-time
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Added 5 hours ago
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- Full-time
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Added 5 hours ago
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Reporting to the Maintenance Manager, the Janitor is responsible for responding to incoming calls, greeting and directing all visitors, answering inquiries in a positive and professional…
Added 5 hours ago
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Active Living Aide - Casual
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Reporting to the Active Living Manager, the Active Living Aide assists in the planning, organization and implementation of meaningful programs for the residents.
Added 5 hours ago
CR
Part-Time Janitor (12 AM to 8 AM)
COGIR Real Estate
Ottawa, ON
- Part-time
Reporting to the Maintenance Manager, the Janitor is responsible for responding to incoming calls, greeting and directing all visitors, answering inquiries in a positive and professional…
Added 5 hours ago
CR
Part-Time Janitor (4 PM to 12 AM)
COGIR Real Estate
Ottawa, ON
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Reporting to the Maintenance Manager, the Janitor is responsible for responding to incoming calls, greeting and directing all visitors, answering inquiries in a positive and professional…

travelbrands

E-Commerce and Analytics Manager

Toronto, ON, Canada

Salary Range: $70,000 - $80,000 · Full-time

Apply About employer

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Job details

Pay: Salary Range: $70,000 - $80,000
Job type: Full-time
Apply by: Apr 26, 2027
Experience: Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Working hours: 37.5 hours per week
Posting language: English
Posted: Oct 28, 2026

Original job description

Position: E-Commerce and Analytics Manager

Department: Marketing

Employment Status: Permanent Full-Time

Reports To: Senior Director, Integrated Marketing

Location: Hybrid – Toronto

Salary Range: $70,000 - $80,000

Role Type: Replacement role

Hiring Status: Current hiring

Your Career Opportunity

The E-commerce & Analytics Manager is responsible for optimizing the online customer experience across redtag.ca and itravel2000.com through data-driven analysis, website optimization, conversion rate optimization (CRO), and digital performance reporting.

This role owns website analytics, customer journey analysis, digital performance measurement, A/B testing, and conversion optimization initiatives to improve website engagement, online bookings, revenue, and customer experience. The successful candidate will leverage Adobe Analytics and other digital tools to uncover actionable insights, identify opportunities for growth, and make recommendations that improve overall website performance.

The E-commerce & Analytics Manager will ensure data is used to drive business decisions and continually improve the online customer experience.

How You Will Be Spending Your Time

E-commerce Performance & Website Optimization

Own the ongoing optimization of the online customer experience across redtag.ca and itravel2000.com.
Analyze website performance and customer behavior to identify opportunities that improve engagement and conversions.
Develop and execute conversion rate optimization (CRO) strategies to increase bookings and revenue.
Identify friction points throughout the customer journey and recommend improvements.
Work closely with Marketing and IT departments to prioritize website enhancements.
Support the successful execution of new website features, functionality, and promotional initiatives.
Monitor website health and user experience to identify issues impacting performance.
Assist with scheduling website banners, populating travel deals through Adobe Experience Manager (AEM)
Responsible for managing, uploading content and monitoring results of the redtag.ca app.

Analytics & Reporting

Own Adobe Analytics reporting across all digital channels and websites.
Develop weekly, monthly, quarterly, and campaign performance reports for senior leadership.
Monitor and report on key performance indicators including:
Website Traffic
Revenue
Bookings
Conversion Rate
Bounce Rate
Customer Engagement
Customer Acquisition
Customer Retention
Revenue by Channel
Analyze customer behavior, website performance, traffic sources, and conversion funnels.
Develop dashboards that provide meaningful business insights.
Present recommendations and performance updates to senior leadership.

Conversion Rate Optimization (CRO)

Lead ongoing A/B and multivariate testing initiatives across the website.
Develop testing roadmaps focused on increasing conversion rates and revenue.
Evaluate and manage landing pages, promotional pages, booking paths, calls-to-action, and user flows.
Measure test results and implement successful optimization strategies.
Identify opportunities to improve mobile and desktop user experiences.

Customer Journey & Personalization

Analyze, strategize and implement the complete online customer journey from acquisition through booking.
Execute cross-selling and automated customer journeys.
Identify customer drop-off points and recommend improvements.
Develop customer segmentation strategies using behavioral and demographic data.
Support personalization initiatives that improve customer engagement and conversion.
Work with Marketing team to improve customer lifecycle marketing.

Data Governance & Tracking

Ensure accurate implementation and maintenance of Adobe Analytics tracking.
Work with IT to validate analytics implementation and tagging.
Monitor data integrity and reporting accuracy.
Recommend improvements to analytics frameworks and attribution models.
Support the implementation of new tracking requirements for website enhancements and marketing initiatives.

Strategic Insights & Innovation

Identify emerging e-commerce trends and digital best practices.
Provide strategic recommendations based on customer insights and market trends.
Evaluate new analytics tools and optimization technologies.
Champion a culture of testing, learning, and continuous improvement.
Stay current on Adobe Analytics capabilities, AI-driven insights, and digital measurement best practices.

Specialized Knowledge, Skills, Attributes Required You Need to be Successful

Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Proven experience using Adobe Analytics to measure and improve digital performance.
Experience leading conversion rate optimization (CRO) initiatives and A/B testing programs.
Experience analyzing customer journeys and website performance.
Experience developing executive reporting dashboards and presenting insights to leadership.
Experience in the travel industry is highly preferred.
Previous CRM knowledge and experience preferred.
University degree or diploma in Marketing, Business, Analytics, E-commerce, Statistics, Computer Science, or a related discipline.
Adobe Analytics certification is considered an asset.
Google Analytics certification is considered an asset.
Conversion Optimization or UX certifications considered an asset.
Advanced experience with Adobe Analytics and digital reporting.
Experience with Adobe Experience Manager.
Strong understanding of e-commerce performance metrics and customer behavior.
Experience with conversion rate optimization (CRO) methodologies.
Strong understanding of customer journey mapping and digital analytics.
Experience creating executive dashboards and performance reports.
Knowledge of A/B testing methodologies and experimentation frameworks.
Familiarity with Google Tag Manager and website tracking principles.
Strong analytical, critical thinking, and problem-solving skills.
Ability to interpret complex data and translate findings into actionable recommendations.
Excellent presentation and communication skills.
Strong project management and organizational skills.
Advanced Microsoft Excel and PowerPoint skills.
Results-driven with exceptional attention to detail.

Working Conditions

Hybrid work environment (office and remote).
Fast-paced, collaborative, and results-driven environment.
Monday to Friday from 9:00 am – 5:00 pm (EST)
37.5 hours per week

Crew Advantages

Competitive salary
Medical and dental benefits
9 additional paid days: 1 birthday day, 5 sick days, 2 personal days, and 1 volunteer day
Employer RRSP contribution program
Awesome travel benefits for you, your friends, and your family
Employee Assistance Program (EAP) for you and your family members

Who We Are

HIS Canada Travel Inc., a division of the H.I.S. Group, is one of Canada’s largest travel companies. Incorporated in 2004, HIS Canada Travel Inc. owns and operates multiple wholesale and retail travel brands. The retail division, including redtag.ca, itravel2000.com, Sunquest, The Travel Experts, Merit Travel,

Flights.ca and Cruises.ca offer diverse products to travelers including destination packages, flights and hotels worldwide, excursions and more. The wholesale travel business, TravelBrands, provides a full range of travel products including air, hotel, car rental, cruise and specialty to travel agents and retail agencies throughout Canada. HIS Canada Travel Inc. is a comprehensive one stop shop for agents and travelers alike.

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More about this job

Responsibilities

Own e-commerce performance and website optimization across redtag.ca and itravel2000.com, using analytics, customer journey insights, and experimentation to improve engagement, bookings, revenue, and customer experience. Lead digital reporting, CRO and testing programs, tracking governance, and strategic recommendations in collaboration with Marketing and IT.

Requirements

Requires at least five years of experience in digital analytics, e-commerce, or website optimization, including proven Adobe Analytics expertise and experience leading CRO and A/B testing initiatives. A degree or diploma in a related field is required; travel industry experience is highly preferred, while CRM experience and relevant analytics or optimization certifications are assets.

Skills

Adobe Analytics
E-Commerce Optimization
Conversion Rate Optimization
A/B Testing
Multivariate Testing
Customer Journey Analysis
Digital Performance Reporting
Dashboard Development
Adobe Experience Manager
Google Tag Manager
Web Analytics Tracking
Customer Segmentation
Personalization
Data Analysis
Microsoft Excel
Microsoft PowerPoint

Benefits

Medical And Dental Benefits
Paid Birthday Day
Paid Sick Days
Paid Personal Days
Paid Volunteer Day
Travel Benefits
Employee Assistance Program

Visa sponsorship

Not detected in the job text

Keywords

Adobe Analytics
Adobe Experience Manager
Google Tag Manager
E-Commerce
Digital Analytics
Website Optimization
Conversion Rate Optimization
A/B Testing
Multivariate Testing
Customer Journey Mapping
Executive Reporting
Dashboards
Customer Segmentation
Personalization
Customer Lifecycle Marketing
Cross-Selling
Attribution Models
Data Governance
Web Tracking
Conversion Funnels
Landing Page Optimization
Customer Acquisition
Customer Retention
Travel Industry
Microsoft Excel
Microsoft PowerPoint
Adobe Analytics Certification
UX

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