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Trinity Western University

Director, Strategic Communications

Langley, BC, Canada

Pay: $105,000 to $125,000 CAD / year
Job type: Full-time
Posting language: English
Posted: May 12, 2026

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Original job description

Position Purpose And Summary

The Director of Strategic Communications advances the mission and vision of Trinity Western University by developing and executing comprehensive communication strategies that faithfully share the story of the University, advancing the brand and reputation with internal and external audiences.

As the internal champion of University communications, this individual will proactively direct the University's overarching narrative and perception by developing and activating strategic communication strategies that enhance Trinity Western’s visibility, credibility, reputation, and brand.

Key Areas of Responsibility

Strategic Communications Leadership (External & Internal)

Successfully lead the strategic communications function based on a well-informed understanding of the mission, vision, values, strategic direction, goals, and objectives of the University
Develop and activate a comprehensive University communications strategy and calendar for both internal and external audiences that seeks to advance the University’s mission and vision
Develop and oversee crisis communication strategies and ongoing issues management
Ensure organizational preparedness and protocols for reputational risks and media scrutiny
Develop a structured internal communications strategy to foster engagement, transparency, and alignment among faculty, staff, and students
Create compelling institutional narratives with supporting content and messaging that effectively communicate the University’s key messages based on an established brand platform
Lead the integration of brand narratives across digital platforms, leading and leveraging content marketing and storytelling approaches to engage key audiences across multiple media channels
Provide strategic counsel, guidance, and support for executive communications, including speechwriting, op-eds, and key leadership messaging
Determine budget and resource allocation required to execute communications plans successfully
Establish key performance indicators (KPIs) and analytics tools to monitor, measure, and analyze the impact and effectiveness of communication efforts - calibrating strategies as needed

Team Leadership & Management

Provide strategic leadership for a diverse team of communications professionals while helping to set expectations, clearly define priorities, monitor progress, and assess overall performance
Develop and encourage a healthy and productive working environment for members of the strategic communications team and colleagues
Guide the strategic communications team to provide proactive solutions to drive success
Lead, coach, and develop all direct reports to optimize their personal and professional progress through 1-to-1 meetings, performance reviews and informal coaching opportunities
Participate in workforce and resource planning as invited by the area leader

Media & Stakeholder Relations

Lead the communications and media relations function to develop proactive plans for maintaining positive and constructive relationships with relevant media outlets and partners
Oversee an effective media relations outreach strategy focused on securing earned media by building traditional and non-traditional media lists, pitching stories, handling media inquiries
Proactively engage with advancement, enrolment, administrative, and academic areas to ensure strong communication, strategic alignment, and effective execution of communications initiatives
Collaborate with government and community relations areas to ensure the University's voice is effectively represented in policy discussions and external partnerships
Establish and manage ongoing relationships with agencies, vendors, and service providers
Work with area leaders to identify opportunities that contribute to overall University goals
Collaborate with internal and external stakeholders to identify communication opportunities

University Communications Services

Lead the strategic development of key communications pieces on behalf of the University, including, but not limited to, the President’s Report, TWU Magazine, and other University publications
Lead the strategic development of various communications initiatives aimed at raising the profile and reputation of the University, i.e., lecture series, guest speakers, partner events
Develop and activate thought leadership strategies for senior administrative and academic leaders, including conference placements, strategic opinion pieces, keynote opportunities etc.
Oversee communications support for key university initiatives, events, and announcements that effectively advance the mission, vision, and strategic goals of the university

The Person

Skills And Abilities

A proficient understanding of communications, PR and media strategy and management
Strong interpersonal skills, with the ability to communicate effectively, orally and written
Problem-solver with demonstrated critical thinking ability to meet goals creatively
Organized, disciplined, and able to work with minimal direct supervision
Ability to work well under pressure, exuding a mature demeanor in high-pressure situations
Ability to work collaboratively with a team, as well as an independent contributor
Demonstrates a bias for action while knowing when to act independently or consulting others
Ability to create annual plans and budgets, including contingency plans to meet goals
7-10 years of management experience with an ability to empower others to execute with excellence
5 years of leadership experience in a comparable role and function

Personal

Driven and inspired by the idea of positively impacting the various marketplaces of life through the development of godly Christian leaders by serving the Trinity Western University community.

A dedicated and mature evangelical Christian with an earnest desire to serve in family, church, work, and community. Affirm and support TWU’s mission, values, Statement of Faith, and Community Covenant. Strength of character and reputation, integrity, focused. A winsome personality with a positive and friendly attitude.

Servant-Leader Way of Life: Act in a manner that exemplifies Jesus Christ in all on and off-campus contacts thereby living out the servant leadership mission of the university and contributing effectively towards achieving the institutional and Kingdom goals of the organization.

Key Internal Interactions

Reports to: Vice President, Marketing & Communications

Reports

Manager, Public Relations
Social Media & Community Coordinator

Standards & Requirements

Education: Master’s Degree in Communications, Public Relations, or a related field (or Bachelor’s degree with equivalent experience)

Duties and responsibilities that do not constitute a major change may be added, deleted, or changed at any time at the discretion of the supervisor, either orally or in writing.

Benefits Of Working At TWU

A comprehensive benefits package which includes extended health, dental, and insurance and an RRSP matching program.
Annual statutory holidays (14) with generous vacation accruement.
Tuition Benefit for TWU undergraduate and graduate level courses to enhance knowledge and professional competency.
Torch tuition scholarship for dependents of eligible employees attending TWU.
Free access to TWU’s fitness/gym facilities and the Norma Marion Alloway Library.
Subsidized meals at the main cafeteria.
Discounts and perks for the on-site Trinity Western Outfitters Campus Store and coffee shops, as well as shops and restaurants in Fort Langley.
Wellness benefits (i.e., counselling, sick days, personal days, and health/wellness spending account).
Free recreational equipment rentals (e.g., paddle boards, snowshoes, kayaks, etc.).
Free employee parking on campus.
Special community events throughout the year.
Employee and Family Assistance Plan (EFAP).
A positive Christian fellowship environment.

Trinity Western University encourages applications from all eligible candidates who are able to commit to the University’s mission, values, and Christian identity as articulated in its Statement of Faith and Community Covenant. We are committed to an ethic of inclusion and to the equal treatment of all persons without discrimination in accordance with human rights law.

We particularly invite applications from indigenous people, women, persons with disabilities, and visible minorities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Persons with disabilities who anticipate needing accommodations during the application process should contact People & Culture.

Trinity Western University is located on the traditional ancestral territory of the Sto:lo people.

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More about this job

Responsibilities

The Director of Strategic Communications is responsible for developing and executing comprehensive communication strategies that enhance the visibility and reputation of Trinity Western University. This includes leading a team, managing media relations, and overseeing internal and external communications initiatives.

Requirements

Candidates should have a Master's Degree in Communications, Public Relations, or a related field, or a Bachelor's degree with equivalent experience. A minimum of 7-10 years of management experience and 5 years in a leadership role is required, along with strong interpersonal and problem-solving skills.

Skills

Communications
Public Relations
Media Strategy
Crisis Communication
Content Marketing
Storytelling
Team Leadership
Interpersonal Skills
Problem Solving
Critical Thinking
Organizational Skills
Budget Management
Strategic Planning
Stakeholder Engagement
Media Relations
Thought Leadership

Benefits

Extended Health
Dental
Insurance
RRSP Matching Program
Annual Statutory Holidays
Generous Vacation Accruement
Tuition Benefit
Torch Tuition Scholarship
Free Access to Fitness Facilities
Subsidized Meals
Discounts and Perks
Wellness Benefits
Free Recreational Equipment Rentals
Free Employee Parking
Special Community Events
Employee and Family Assistance Plan

Visa sponsorship

Not detected in the job text

Hiring contact

Vice President, Marketing & Communications

Keywords

Strategic Communications
Crisis Management
Media Relations
Content Development
Brand Management
Digital Platforms
Stakeholder Relations
Publications
Event Management
Thought Leadership
Performance Metrics
Team Development
Engagement Strategies
Communication Strategies
Reputation Management
Community Relations
Leadership Messaging
Speechwriting
Op-Eds
Key Performance Indicators
Analytics Tools

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