Sales Development & Coaching Manager
- Hamilton, ON, Canada
Salary Range $70,000-$80,000 per year. · Full-time
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Job details
- Pay
- Salary Range $70,000-$80,000 per year.
- Job type
- Full-time
- Apply by
- Experience
- 5+ years of experience in sales, sales coaching, or sales training, ideally in a phone-based or other sales environment.
- Posting language
- English
- Posted
Original job description
Sales Development & Coaching Manager
About the Role
tripcentral.ca is looking for a Sales Development & Coaching Manager to help our travel sales agents have better conversations and convert more leads. You’ll listen to real calls, spot what’s working and what isn’t, and turn those observations into coaching that changes behaviour.
You’ll work alongside our Director of Sales to focus on skill development: helping each agent improve, one or two behaviours at a time. This is a new role for the company designed to help build a coaching system that works for a growing remote team.
What you’ll do:
Coach sales conversations
- Review recorded calls and transcripts to identify improvement opportunities.
- Coach agents on every stage of the call: rapport, discovery, explaining value, handling objections, and asking for the booking.
- Help agents strengthen voicemails, callbacks, emails, and texts.
- Use role-play, call examples, and one-on-one feedback to make improvements stick.
Drive individual improvement
- Set focused coaching priorities for each agent and follow up on progress.
- Reinforce strengths as well as address gaps.
- Partner with line managers on improvement plans when needed.
Build the coaching system
- Create a consistent call evaluation framework, coaching guides, and reference materials for a remote team.
- Spot recurring challenges and recommend training, process, or technology improvements.
- Distinguish between skill gaps, product knowledge gaps, and factors outside an agent’s control.
Measure results
- Analyze performance data to improve conversion, follow-up, and other key outcomes.
- Track whether coaching is working, accounting for lead source and seasonality.
- Share insights with sales leadership, including on daily management calls.
Collaborate across teams
- Work alongside the Director of Sales, product specialists, and the recruiting and training team.
- Contribute observations to performance appraisals and help build a culture of feedback and continuous improvement.
What We’re Looking For
- 5+ years of experience in sales, sales coaching, or sales training, ideally in a phone-based or other sales environment.
- A track record of improving the performance of individual salespeople.
- Understanding of the fundamentals of selling and following a sales process.
- Strong listening skills and the ability to give specific, actionable feedback.
- A track record of running effective sales role-play that leads to clear gains in performance.
- Comfort analyzing sales data and connecting it to what’s happening on calls.
- Ability to coach experienced team members.
- Experience building evaluation frameworks, scorecards, or training materials.
- Experience working with remote or distributed teams.
- Travel industry experience is a plus.
What We Offer
- Salary Range $70,000-$80,000 per year.
- Company Health Benefits
- 4 weeks vacation to start.
tripcentral.ca is an equal opportunity employer. We welcome applications from people of all backgrounds, experiences and abilities. Accommodations are available on request for candidates taking part in all stages of selection.
There is one (1) open job vacancy for this position
Artificial Intelligence may be used during our recruitment and selection process. All hiring decisions are made by tripcentral.ca’s human recruitment team.
More about this job
Responsibilities
Review sales calls and communications, coach agents on sales conversations, and set individual improvement priorities with follow-up. Build coaching frameworks and materials, analyze performance outcomes, and share insights with sales leadership and partner teams.
Requirements
Requires at least five years of experience in sales, sales coaching, or sales training, with a track record of improving individual sales performance and running effective role-play. Candidates should be skilled in actionable feedback, sales data analysis, coaching experienced team members, and developing evaluation frameworks; remote-team experience is also sought, while travel industry experience is a plus.
Skills
- Sales Coaching
- Sales Training
- Call Evaluation
- Active Listening
- Actionable Feedback
- Role-Play Facilitation
- Sales Performance Improvement
- Sales Process
- Objection Handling
- Lead Conversion
- Sales Data Analysis
- Coaching Framework Development
- Scorecard Development
- Remote Team Collaboration
- Performance Management
- Continuous Improvement
Benefits
- Health Benefits
- Four Weeks Of Vacation
Visa sponsorship
Not detected in the job text
Categories
- Sales
- Management & Leadership
- Education
- Data & Analytics
- Hospitality
Keywords
- Sales Development
- Sales Coaching
- Sales Training
- Recorded Calls
- Call Transcripts
- Rapport Building
- Needs Discovery
- Value Communication
- Objection Handling
- Booking Conversion
- Voicemails
- Callbacks
- Email Follow-Up
- Text Follow-Up
- Role-Play
- Call Evaluation Framework
- Coaching Guides
- Scorecards
- Performance Data
- Lead Source Analysis
- Seasonality
- Improvement Plans
- Remote Team
- Travel Arrangements
- Performance Appraisals