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Added 14 mins ago
E
Senior Civil / Municipal Engineer
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- Full-time
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Added 14 mins ago
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with developers, business analysts, and project managers to clarify
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Added 14 mins ago
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- $60,000 to $65,000 CAD / year
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Added 14 mins ago
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Sales Development Representative - Oshawa
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Added 14 mins ago
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Added 14 mins ago
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Added 14 mins ago
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Tru

Business Development Manager

Toronto, ON, Canada

Salary Range: $80,000-$100,000 · Full-time

Apply About employer

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Job details

Pay: Salary Range: $80,000-$100,000
Job type: Full-time
Apply by: May 1, 2027
Experience: 4-5 years of experience in outbound-focused roles such as BDR, SDR, or Business Development Manager, ideally in digital, SaaS, consulting, or marketing technology.
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Title: Business Development Manager

Work Type: Full-Time

Work Mode: Hybrid

Tru Inc. is seeking a Business Development Manager. We have one (1) permanent position available for an immediate start. This position reports to the Chief Revenue Officer.

About Us:-

At Tru, we are more than just a technology agency - we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.

Location:-

This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites, events, or conferences may also be necessary.

Position Overview:-

We want you to join our team and contribute to our continued growth and success! This is a pure outbound business development role focused on identifying opportunities, engaging with new prospects, and helping drive pipeline growth. The ideal candidate thrives on creating connections, turning interest into qualified opportunities, and supporting the revenue team in building Tru’s presence across North America.

Key Responsibilities:-

Build and maintain highly targeted prospect lists aligned to Tru’s ideal client profile across priority verticals such as retail, e-commerce, and automotive.
Research accounts and contacts to personalize outreach and uncover entry points into organizations.
Execute high-volume, high-quality outbound outreach via cold calling, email sequences, and LinkedIn to secure meetings with senior decision-makers.
Follow up on leads from conferences, events, webinars, and partner referrals to convert them into active conversations.
Manage the early sales funnel in HubSpot, ensuring all touchpoints and stages are accurate and up to date.
Book and coordinate qualified meetings, providing the CRO with concise briefs and background information.
Track and report on outreach activity, results, and insights from the field to optimize strategies and improve conversion.

What You’ll Bring (Including Experience):-

4-5 years of experience in outbound-focused roles such as BDR, SDR, or Business Development Manager, ideally in digital, SaaS, consulting, or marketing technology.
Proven track record of generating opportunities and booking meetings through cold outreach, not just handling inbound leads.
Confident on phone and video calls, with strong written communication skills for sharp, relevant emails and LinkedIn messaging.
Hands-on experience with HubSpot or similar CRM platforms, and familiarity with sales engagement tools like LinkedIn Sales Navigator.
Highly organized, resilient, and motivated by clear targets, pipeline health, and winning new logos.
Genuine interest in digital, AI, and evolving commerce and customer experience trends.

Salary Range: $80,000-$100,000

Working at Tru:-

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We offer competitive salaries along with a 100% employer-paid benefits package and a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We host regular team events, including live gatherings, to enhance our team spirit beyond work.

At Tru, we are a family, and our embraced values are:

You Talk, We Listen
Integrity at Our Core
Quality as Standard
Delivered On Time

Join us and be part of a team that drives growth, builds relationships, and makes a tangible impact in the digital world!

Apply About employer

More about this job

Responsibilities

Build targeted prospect lists and conduct personalized, high-volume outbound outreach through calls, email, and LinkedIn to generate qualified opportunities and meetings. Manage early-stage sales activity in HubSpot, follow up on referrals and event leads, prepare meeting briefs, and report results to improve outreach strategies.

Requirements

Candidates should have 4–5 years of outbound-focused experience in business development, sales development, or a related role, ideally in digital, SaaS, consulting, or marketing technology. They should demonstrate success generating opportunities through cold outreach, strong communication and organizational skills, CRM and sales engagement tool experience, and interest in digital, AI, commerce, and customer experience trends.

Skills

Outbound Business Development
Prospecting
Cold Calling
Email Outreach
LinkedIn Outreach
Account Research
Lead Generation
Meeting Booking
Sales Pipeline Management
HubSpot
CRM Management
LinkedIn Sales Navigator
Written Communication
Sales Reporting
Relationship Building
Digital Commerce

Benefits

Remote Work-From-Home Arrangement
Team Events

Visa sponsorship

Not detected in the job text

Keywords

Business Development
Outbound Sales
Business Development Representative
Lead Generation
Prospecting
Ideal Client Profile
Retail
E-Commerce
Automotive
Cold Calling
Email Sequences
LinkedIn
HubSpot
CRM
LinkedIn Sales Navigator
Sales Pipeline
Qualified Opportunities
Digital Experience Platforms
SaaS
Consulting
Marketing Technology
Artificial Intelligence
Customer Experience
Revenue Growth

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