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SOFTWARE ENGINEERING SPECIALIST - Technical Leader
BDC
Montreal, QC
- Full-time
…in the entire development cycle, beginning with discovery, planning, and estimation; followed by analysis, support, and assistance with solution implementation in accordance with…
Added 4 mins ago
PG
Account Executive
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
Own the process: lead strategy, execution, and reporting to deliver measurable impact.
Added 4 mins ago
Event Services Project Lead
Government of Alberta
AB
Job Title: Event Services Project Lead (2 positions)
Added 20 mins ago
MarTech / AdTech Technical Lead
Capgemini
Mississauga, ON
As a MarTech / AdTech Technical Lead, you will lead solution design and technical delivery across the marketing and advertising technology ecosystem, including customer data platforms…
Added 34 mins ago
AC
Marketing Coordinator
Aramark Canada
AB · Edmonton, AB
- Full-time
Annual Marketing Planning & Execution: Develop, present, and execute the annual, integrated marketing plan for retail dining, residence dining, sports & leisure concessions, and catering.…
Added 34 mins ago
MT
Office Manager & Executive Assistant
MineSense Technologies Ltd.
Vancouver, BC
- $80,000 to $100,000 CAD / year
- Full-time
Lead and delegate planning of key company events that have executive involvement.
Added 49 mins ago
C
News Editor/Presenter (English Services) (On-Site)
CBC/Radio-Canada
St. John's, NL
- Full-time
CBC Newfoundland and Labrador is looking for an experienced news editor / presenter to lead our weekday morning newscasts to audiences listening live on the radio and on digital platforms.…
Added 49 mins ago
Recreation Assistant Union /EAA Temporary Full time Days/Evenings
Sienna Senior Living
Barrie, ON
…growth. Join us in our mission to ensure that our residents lead lives filled with happiness, dignity, and…
Added 49 mins ago
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Chef de l’engagement du client / Customer Engagement Manager
MSD
Kirkland, QC
- Full-time
Added 1 hour ago
MD
Senior Manager of Policy and Regulation-State Prog Admin Supv Prin
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
…Cosmetology's policy development, legislative affairs, regulatory planning, agency communications, and stakeholder outreach. This position manages emerging issues on behalf of the Executive…
Added 1 hour ago
CO
Manager, Hospital to Home and Clinical Programs
Circle of Care, Sinai Health
Toronto, ON
- Full-time
Lead weekly huddles with the Sinai Health team to provide updates on active H2H clients and discuss care plans and barriers.
Added 1 hour ago
Manager, Hospital to Home and Clinical Programs
Circle of Care, Sinai Health
Toronto, ON
Lead weekly huddles with the Sinai Health team to provide updates on active H2H clients and discuss care plans and barriers.
Added 2 hours ago
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Commercial Operations Coordinator -B2B Dairy Industry
Rheolution
Montreal, QC
- Full-time
Assist in planning and performing demo and ROI projects with customers in North America.
Added 2 hours ago
XI
Senior Engineering Manager
Xplore Inc.
Markham, ON
- Full-time
We are looking for an experienced Senior Engineering Manager to lead and grow a team of software developers as we embark on a company-wide transformation. This is your chance to use…
Added 2 hours ago
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Agentic Engineering Architect
OSEDEA
Montreal, QC
- Full-time
You can lead technical conversations with both senior stakeholders and development teams, explain trade-offs clearly, and build confidence in your recommendations.
Added 4 hours ago
AC
Marketing Coordinator
Aramark Canada
AB · Edmonton, AB
- Full-time
Annual Marketing Planning & Execution: Develop, present, and execute the annual, integrated marketing plan for retail dining, residence dining, sports & leisure concessions, and catering.…
Added 4 hours ago
AC
Chef Manager - Healthcare
Aramark Canada
AB · Edmonton, AB
- Full-time
What if your next kitchen gave you the opportunity to lead, create, and make a difference every single day?
Added 5 hours ago
DG
Catering Manager
Dexterra Group
Winnipeg, MB
- Full-time
…excellent opportunity for a seasoned sales professional to lead our sales initiatives in the competitive catering and events market. You will be responsible for driving revenue growth,…
Added 7 hours ago
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Catering Manager
Dexterra
Winnipeg, MB
- $53,000 to $57,000 CAD / year
- Full-time
…excellent opportunity for a seasoned sales professional to lead our sales initiatives in the competitive catering and events market. You will be responsible for driving revenue growth,…
Added 9 hours ago
VC
Program Assistant - Home Health
Vancouver Coastal Health
Richmond, BC
- $26.42 to $28.25 CAD / hour
- Temporary
Home Health clients typically have on-going health issues and/or complex personal and/or social issues, requiring care planning and coordination of appropriate resources. Clients include…
Added 9 hours ago
CO
Growth Coordinator
City of Saint John
Saint John, NB
- Full-time
Initiate and maintain contact with event organizers to support the attraction of events to the Uptown with a particular focus on events that will stimulate economic impact to the City,…
Added 9 hours ago
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Senior Security Platform Developer, Security Automation (Python, Splunk SOAR)
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
Lead the technical design and implementation of automation solutions supporting security initiatives and enterprise-level projects, including proof-of-concept/proof-of-technology…
Added 10 hours ago
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Actuarial Consultant
Co-operators
Guelph, ON · Toronto, ON · Montreal, QC · Quebec, QC
- Full-time
As an Actuarial Consultant on the Farm Pricing and Risk Assist team, you will lead pricing and non-pricing initiatives and collaborate with business partners to understand their needs. You…
Added 10 hours ago
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Social Worker, MSW, Perinatal Mental Health and Substance Use Programs - BC Women’s Hospital & Health Centre
Sanya’k̓ula
Vancouver, BC
- Full-time
…October 21st from 1:00pm – 2:00pm. Please register for the event by clicking on this…
Added 10 hours ago
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Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Participate in the planning and coordination of in-person Network events, taking the lead in advocating for and ensuring the needs and perspectives of public partners and people with…

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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