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Added 2 hours ago
RFP Manager, Government (18-month Contract)
Geotab
Burnaby, BC · Oakville, ON
As an RFP Manager, your key area of responsibility will be delivering competitive, high-quality proposals to Geotab prospects and customers in both the commercial and government sectors.…
Added 4 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 5 hours ago
L
Category Activation Manager / Cheffe Activation des catégories
L'Oréal
Montreal, QC
- Full-time
Activation Category Manager - Consumer Products Division
Added 5 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 5 hours ago
TS
Director - Commercial Card - Senior Product Manager - Transaction Banking Product, TD Securities
TD Securities
Toronto, ON
- Full-time
The Commercial Card Senior Product Manager leads the strategy, development, launch, and ongoing management of the core Commercial Card portfolio. This role defines the product vision and…
Added 5 hours ago
HT
Financial Manager
Husky Technologies
Bolton, ON
- Full-time
Prepare pricing summaries by product segment; work with Product Managers to understand the monthly pricing impact to support the PVMC process
Added 5 hours ago
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Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…
Added 6 hours ago
D
Sr Finance Manager
Digitail
Toronto, ON
- Full-time
As our Senior Finance Manager, you'll be the finance partner who turns our numbers into decisions. You'll take on the finance ops work that calls for real judgment, own SaaS metrics and…
Added 6 hours ago
UA
Sr Client Partner - Uber Advertising, Global Restaurants
Uber Advertising
Toronto, ON
- Full-time
This is a high-stakes role where you will work in lockstep with a Partner Manager and Delivery Account Managers to deliver "Execution Excellence" and measurable business growth for our…
Added 6 hours ago
Manager, Product Analytics
Rogers Communications
Toronto, ON
The Manager, Product Analytics is a senior analytics professional within the Business Intelligence organization, dedicated to supporting the Product Management team and its stakeholders…
Added 6 hours ago
Network Designer
Rogers Communications
Brampton, ON · Toronto, ON
We are looking for Network Designer who will be reporting to the Manager, Engineering – Wireless Data Core, the Data Networks specialist will be the technical Subject Matter Expert (SME) to…
Added 7 hours ago
T
Software Engineer II (Salesforce Loyalty Management Developer)
TD
Toronto, ON
- Full-time
Performs activities developing components of solutions with a focus on analytics, support, testing, and proof of concepts aligned to business and technology objectives.
Added 7 hours ago
Software Engineer I
Planview Incorporated
Vancouver, BC
Collaborate across Product Development teams to identify opportunities for automation, standardization, and intelligent platform services.
Added 8 hours ago
SM
RQ00833 – Program Manager – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
This role will lead PHO efforts for the PHDU itself and the IIS data product. We are seeking a Senior Program Manager to provide structured program and portfolio management leadership for…
Added 9 hours ago
L
Product Owner – Client Data & Regulatory Data
Luxoft
Toronto, ON
- Full-time
5+ years of experience as a Product Owner, Product Manager, Business Architect, or similar role.
Added 9 hours ago
J
Lead Product Manager, Technical
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Lead Product Manager, Technical based in Canada.
Added 9 hours ago
A
Business Analytics Specialist, Temporary
Aviso
Vancouver, BC
- Temporary
We're looking to fill an opening for a Business Analytics Specialist to join our Data Science and AI Enablement team for 12 months.
Added 10 hours ago
T
Senior Manager - Senior AI Architect
Toast
Montreal, QC
- $103,000 to $190,000 USD / year
- Full-time
Toast is recruiting on behalf of one of the world’s largest professional services firms for a Senior Manager, Senior AI Architect based in Montreal. With more than 10,000 people across…
Added 10 hours ago
RI
Associate Product Manager
Remarcable, Inc.
Vancouver, BC
- $90,000 to $115,000 CAD / year
- Full-time
…plagued the construction industry for decades. With proven product-market fit and a rapidly scaling business, we’re looking for an Associate Product Manager (APM) who’s excited to drive…
Added 10 hours ago
WC
Program Specialist, PVF (Burlington)
Wolseley Canada Inc.
Burlington, ON
- Full-time
Located at Wolseley Canada’s Burlington, Ontario corporate offices and reporting into the Category Manager, you will be accountable and responsible for managing the execution of all…
Added 10 hours ago
N
Director of AI Delivery
nesto
Toronto, ON
- Full-time
You have a client-facing delivery background, as an engagement manager, Delivery Director, or Implementation Director.
Added 10 hours ago
BB
Social Media Marketing Specialist
Big Box Outlet Store
Abbotsford, BC
- Full-time
This role will report to VP Sales with a dotted line to Manager, Retail Support & Services, and it will be a Full-time, 40-hour-per-week role. Based at the Abbotsford, BC office, with…
Added 10 hours ago
N
Director of AI Delivery
nesto
Montreal, QC
- Full-time
You have a client-facing delivery background, as an engagement manager, Delivery Director, or Implementation Director.
Added 11 hours ago
SS
Growth Product Manager
Smart, Savvy + Associates (Recruitment Agency)
Vancouver, BC
- Contract
Smart, Savvy + Associates is pleased to partner with Technical Safety BC in their search for a Growth Product Manager in a 18-20 month maternity leave contract.
Added 11 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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