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Added 31 mins ago
SE
National Account Manager
Sony Electronics
Toronto, ON
- Full-time
The National Account Manager is responsible for driving sales and profitable growth across assigned retail, distribution, dealer, OEM, or VAR accounts. This role serves as a key point of…
Added 1 hour ago
MI
Commercial Business Development Manager
Munn Insurance
Dartmouth, NS
- Full-time
Reporting to the Commercial Leadership Team, the Commercial Business Development Manager is responsible for developing new commercial business opportunities, building strategic…
Added 1 hour ago
IS
Customer Success Manager - Quebec
InnovMetric Software Inc.
QC
- Full-time
Have significant experience in customer success, strategic account management, project management, software adoption, solution deployment, sales, or another client-facing strategic role
Added 2 hours ago
H
Finance Manager
Haystack
Canada
- Full-time
This employer is a high-growth technology company seeking a hands-on Finance Manager to oversee core accounting operations and help build a scalable finance function. The role is designed…
Added 2 hours ago
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Business Area Manager - Vancouver East
BAT
Vancouver, BC
- Full-time
Strong business insights, strategic approach, and account management capabilities.
Added 2 hours ago
NB
Manager, Financing Solutions
National Bank of Canada
Montreal, QC
- Full-time
…healthcare professionals on all their financial projects. As a Manager, Financing Solutions, you will play a leading role in the strategic support of clients in the fields of pharmacy,…
Added 2 hours ago
AC
Business Development Manager - Innovation Funding & SR&ED Tax Credits
ABGi Canada
Toronto, ON
- Other
20% account development: managing and expanding strategic client accounts.
Added 3 hours ago
LE
Key Account Manager, IT Retail
LG Electronics
Toronto, ON
- Full-time
The Key Account Manager (KAM) IT Retail is responsible for delivering on action plans to achieve specified targets, working with Channel partners on strategic selling to meet and exceed…
Added 5 hours ago
RFP Manager, Government (18-month Contract)
Geotab
Burnaby, BC · Oakville, ON
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an RFP Manager (18-month Contract) who will be responsible for overseeing…
Added 5 hours ago
T
Senior Partnerships Manager - Toronto
Teamtailor
Toronto, ON
- Full-time
As a Bilingual Senior Partnerships Manager at Teamtailor, you'll be the founding force behind our Canadian partner ecosystem, a role that combines tech and channel partnerships to drive…
Added 7 hours ago
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Senior Technical Sales & Business Development Manager
AQYR
Montreal, QC
- Full-time
Develop strategic account plans: Establish structured plans for priority customers, mapping key stakeholders, understanding their project pipelines and identifying opportunities across both…
Added 8 hours ago
UA
Sr Client Partner - Uber Advertising, Global Restaurants
Uber Advertising
Toronto, ON
- Full-time
This is a high-stakes role where you will work in lockstep with a Partner Manager and Delivery Account Managers to deliver "Execution Excellence" and measurable business growth for our…
Added 9 hours ago
Key Account Manager, IT Retail
Human Resources
Toronto, ON
The Key Account Manager (KAM) IT Retail is responsible for delivering on action plans to achieve specified targets, working with Channel partners on strategic selling to meet and exceed…
Added 9 hours ago
TN
Manager, Clinical Services
The Newly
Calgary, AB
- Full-time
The Manager, Clinical Services is responsible for the operational leadership and day-to-day management of The Newly Calgary Clinic. The role is accountable for supporting clinical…
Added 9 hours ago
LE
Key Account Manager, IT Retail
LG Electronics Canada
Toronto, ON · North York, ON
- Full-time
The Key Account Manager (KAM) IT Retail is responsible for delivering on action plans to achieve specified targets, working with Channel partners on strategic selling to meet and exceed…
Added 9 hours ago
Manager, Pension and Pool Reporting
Government of Alberta
AB
Job Title: Manager, Pension and Pool Reporting
Added 12 hours ago
GG
Regional Sales Manager - Canada Central & East
Gallagher Group
NB · St. John's, NL · NL · NS · ON · PE · Quebec, QC · New Brunswick, Canada · Newfoundland & Labrador, Canada · Nova Scotia, Canada · Ontario, Canada · Prince Edward Island, Canada
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
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Regional Sales Manager - Canada Central & East
Gallagher
NL · New Chelsea, NL
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
G
Regional Sales Manager - Canada Central & East
Gallagher
St. John's, NL
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
G
Regional Sales Manager - Canada Central & East
Gallagher
ON · Ontario, Canada
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
G
Regional Sales Manager - Canada Central & East
Gallagher
Quebec, QC
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
G
Regional Sales Manager - Canada Central & East
Gallagher
Labrador City, NL
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
G
Regional Sales Manager - Canada Central & East
Gallagher
NB · New Brunswick, Canada
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
G
Regional Sales Manager - Canada Central & East
Gallagher
PE · Prince Edward Island, Canada
- Full-time
As Regional Sales Manager, you'll play a key role in driving the growth of Gallagher Security across two Canadian territories:
Added 12 hours ago
VS
Senior Manager, Finance
Vancouver School Board
Vancouver, BC
- Full-time
Reporting to the Executive Director, Finance, the Senior Manager - Finance is responsible for leading VSB’s core accounting operations, including financial accounting, treasury, and…

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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