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Added 1 min ago
Software Engineer, AI Entries
Lyft
Toronto, ON
…are growing our team with people who want to build, improve and incorporate technologies that make the lives of our community more enriched. As an engineer at Lyft, you'll collaborate with…
Added 1 min ago
B&
Accounting Manager
Black & McDonald Limited
Markham, ON
- $95,000 to $110,000 CAD / year
- Full-time
Black & McDonald is an integrated, multi‑trade service provider that safely delivers high quality construction, facilities management, and technical solutions. We are a family-owned and…
Added 1 min ago
VE
Project Coordinator
Victor Energy
Nisku, AB
- Full-time
As our team grows and projects are beginning to take off, we are seeking a Project Coordinator to join our team. The Project Coordinator will be responsible for supporting the Project…
Added 1 min ago
E
Dietary Aide - Casual - Medex
Extendicare
Ottawa, ON · LTC - Medex (Baseline Rd.)
- Part-time
Reporting to the Nutrition Manager, the Dietary Aide provides support to the set up, preparation, serving and clean up associated with all meal
Added 1 min ago
NC
Account Coordinator, Commercial SME
NFP Corp
Calgary, AB · Edmonton, AB · Langley (District), BC · Newmarket, ON · Ottawa, ON · Toronto, ON · Windsor, ON · Langley, BC
- Full-time
…standard account management practices. Must be able to efficiently and accurately execute SME processes that provide Client Managers quality support in delivering service standards to the…
Added 2 mins ago
BC
Recreation Therapist
Brant Community Healthcare System
Brantford, ON
- Full-time
With Over 130 Years Of Service, BCHS Is Evolving With a Renewed Focus On Excellence, Collaboration, And Innovation. Our Strategic Priorities Center On Quality Care, Connected Teams, And a…
Added 2 mins ago
JA
Improvement Project Implementation Intern
JR Automation
Stoney Creek, NB
- Full-time
Follow various projects to completion, working closely with CI leadership, factory manager, finance, and external vendors (this may include small kaizen events, non-capitalizable…
Added 2 mins ago
JA
Telecom Site Supervisor
JR Automation
Mississauga, ON
- Full-time
Check the quality of the works compliance with the project’s design and specifications.
Added 2 mins ago
JA
QA/QC Engineer
JR Automation
Mississauga, ON
- Full-time
Responsible for supporting assigned Quality Assurance activities and Quality Control activities at the installation and Commissioning site, reporting directly to the on-site QA/QC Manager.
Added 2 mins ago
JA
OCS Senior Engineer
JR Automation
Mississauga, ON
- Full-time
Guarantee that the delivery of every system is achieved in compliance with engineering guidelines, quality standards, timing and cost constraints
Added 2 mins ago
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Gestionnaire financier(ère)
Wilson
Montmagny, QC
- $100,000 to $120,000 CAD / year
- Full-time
Partnering with a leading print product manufacturer, we are seeking a Plant Finance Manager to serve as a key operational leader. This role drives core plant FP&A, including budgeting,…
Added 17 mins ago
S
OCS Design Delivery - Senior Manager
SYSTRA
Toronto, ON
- Full-time
Identifies risks, issues, and trends that impact Electrification systems delivery and recommends actions for resolution; manages the timely implementation of solutions to minimize impacts…
Added 17 mins ago
LC
Billing Support Specialist
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
Lightspeed is seeking a full-time, customer-centric, and detail-oriented professional to join the team as a Billing Support Specialist in our Montreal office. Reporting to the Global…
Added 17 mins ago
MI
Intermediate Full-Stack Developer
Method Integration Inc.
Remote, Canada
- $70,000 to $90,000 CAD / year
- Full-time
- Remote
…the experiments that decide how new users sign up, find value and subscribe to Method. You'll ship real changes to the early customer journey, see how they move conversion, and grow your…
Added 17 mins ago
GQ
Product Manager
Great Question
Remote, Canada
- Full-time
- Remote
You’ll be a Product Manager owning a strategic area of Great Question with a team of 3–4 engineers. We’ll give you a clear outcome to move. Figuring out the bets that get us there, and the…
Added 17 mins ago
NA
Strategic Sourcing Manager
Nortek Air Solutions, LLC
Montreal, QC · Nortek Air Solutions-Montreal-Canada
- Full-time
The Strategic Sourcing Manager is a highly visible position that will develop, coordinate, and manage sourcing plans that will create maximum benefits for the business. The Strategic…
Added 17 mins ago
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Senior Product Marketing Manager
Hach
Vancouver, BC · London, ON · CAN - Vancouver - Aquatic Informatics ULC
- $125,000 to $150,000 CAD / year
- Full-time
Aquatic Informatics, a Veralto company, is a mission-driven software company that organizes the world’s water data to make it accessible and useful. We provide software solutions that…
Added 32 mins ago
Material Manager
Mirion
Cambridge, ON
The Material Manager is responsible for overseeing the planning, procurement, shipping, receiving, storage, inventory control, and timely availability of materials required for daily…
Added 32 mins ago
ZM
Fleet & Facilities Manager
Zelus Material Handling
Aylmer, ON
- Full-time
The Fleet and Facilities Manager at Ardent is responsible to oversee the performance, maintenance, and continuous improvement of fleet assets and commercial facilities across multiple…
Added 32 mins ago
VE
Project Coordinator
Victor Energy
Nisku, AB
- Full-time
As our team grows and projects are beginning to take off, we are seeking a Project Coordinator to join our team. The Project Coordinator will be responsible for supporting the Project…
Added 47 mins ago
NC
Business Automation Developer
NAV CANADA
Ottawa, ON
- Full-time
Support product governance, documentation, quality, security, and sustainable lifecycle management.
Added 47 mins ago
NC
Instructional Design Support
NAV CANADA
Ottawa, ON
- Full-time
Knowledge of theories, principles and practices associated with communications, multi-media product planning, development, evaluation and quality control; of IM/IT methods (including user…
Added 47 mins ago
ASIC Digital Design, Sr Staff Engineer-19314
Synopsys
Markham, ON
The hiring manager is open to both Markham and Mississauga locations**
Added 47 mins ago
B
Operations Manager
BGIS
Toronto, ON
- Full-time
▪ Assist in the preparation and implementation of initiatives to increase and uphold the quality and effectiveness of tenant relations
Added 1 hour ago
M
Manager and Senior Advisor, to Deputy Chief Engineer & EVP of Engineering & Asset Management
Metrolinx
Canada
- Full-time
Our Engineering, Safety and Asset Management Division is seeking the support of a Manager and Senior Advisor with exceptional communication (written and verbal) and change management skills…

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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