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Added 3 mins ago
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Advisor, Marketing
CAGBC | Canada Green Building Council
Ottawa, ON
- $72,000 to $81,000 CAD / year
- Full-time
The position serves as CAGBC's senior marketing subject matter expert and provides day-to-day coordination of marketing activities, agency partners, and campaign execution.
Added 3 mins ago
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Verification Engineer, Senior
Qualcomm
Toronto, ON
- Full-time
Added 3 mins ago
OG
Executive & Personal Assistant
Onni Group of Companies
Vancouver, BC
- Full-time
A proven track record managing a complex, high-volume calendar for a senior executive or principal - this is the heart of the role.
Added 18 mins ago
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Senior Analytics Engineer - GTM
Motive
Vancouver, BC
- Full-time
As Senior Analytics Engineer - GTM, you’ll play a key role in helping our GTM team grow our business. You’ll report to the Director of Business Intelligence joining a centralized global…
Added 18 mins ago
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Change Management Consultant
Altis
Oshawa, ON
- $50 to $65 CAD / hour
- Contract
Demonstrated ability to facilitate discussions, influence senior stakeholders, and provide executive-level guidance.
Added 18 mins ago
JS
Quality Management System (QMS) Lead
JFE Shoji Power Canada Inc.
Burlington, ON
- $110,000 to $120,000 CAD / year
- Full-time
Support Senior Quality Manager and other organization leaders on external, customer, and corporate audits.
Added 33 mins ago
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Sr. Environmental Construction Project Manager
Jacobs
Victoria, BC
- $119,000 to $175,000 USD / year
- Full-time
Developing project strategy in conjunction with senior technical staff, effectively communicating it to clients, and driving the strategy with project teams.
Added 33 mins ago
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Sr. Environmental Construction Project Manager
Jacobs
Calgary, AB
- $119,000 to $175,000 USD / year
- Full-time
Developing project strategy in conjunction with senior technical staff, effectively communicating it to clients, and driving the strategy with project teams.
Added 33 mins ago
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Sr. Environmental Construction Project Manager
Jacobs
AB · Edmonton, AB
- $119,000 to $175,000 USD / year
- Full-time
Developing project strategy in conjunction with senior technical staff, effectively communicating it to clients, and driving the strategy with project teams.
Added 33 mins ago
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Senior Project Manager, Program Initiatives
Ontario Health | Santé Ontario
Toronto, ON
- Full-time
A valued member of the team, the Senior Project Manager, will lead the planning, design, and implementation of complex initiatives across Cancer Screening and/or the Population Health and…
Added 33 mins ago
J
Sr. Environmental Construction Project Manager
Jacobs
Burnaby, BC
- $119,000 to $175,000 USD / year
- Full-time
Developing project strategy in conjunction with senior technical staff, effectively communicating it to clients, and driving the strategy with project teams.
Added 34 mins ago
GB
Senior IT Specialist
Gauthier Business Technologies
North Vancouver, BC
- $80,000 to $95,000 CAD / year
- Full-time
…support built on long-term client relationships. We’re hiring a Senior IT Specialist - a broad, senior technical role spanning project delivery, networking, escalation, mentorship, and…
Added 48 mins ago
FH
Evaluation Lead, Mental Health & Substance Use (MHSU)
Fraser Health
Surrey, BC
- Full-time
…engaging with internal and external stakeholders, including the senior leadership, local governments, and community…
Added 1 hour ago
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Director, Workforce Development
Government of Manitoba
Winnipeg, MB
- Full-time
Strong political acumen, with experience providing strategic advice to senior leaders on complex and sensitive issues.
Added 1 hour ago
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Data & AI Alliance Executive
Toast
Toronto, ON
- $130,000 to $165,000 USD / year
- Full-time
Use CRM systems and analytics tools to track pipeline metrics, forecast revenue, and report progress to senior leadership
Added 1 hour ago
CM
Senior HR Generalist
Compass Minerals
Goderich, ON
- Full-time
We are seeking a Senior HR Generalist to join our team. This role supports the full employee lifecycle across multiple Canadian operations, including recruitment, onboarding, labor…
Added 1 hour ago
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Senior Technical Recruiter
LiveKit
Canada
- Full-time
You'll Thrive As a Senior Technical Recruiter If You
Added 1 hour ago
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Manager, Software Delivery Developer - Gen AI and AI-Accelerated Modernization
Toast
Montreal, QC
- $103,000 to $150,000 USD / year
- Full-time
…10,000 people across Canada, hiring a Manager, Software Delivery Developer for its Gen AI and Software Delivery team in Montreal or Quebec City. The team helps major organizations modernize…
Added 1 hour ago
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Marketing Manager B2B
Nestlé Nespresso SA
Montreal, QC
- Full-time
5 years of experience in senior team management
Added 1 hour ago
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Cloud Solution Architect/Architecte de solutions cloud
Bluberi
Drummondville, QC
- Full-time
Reporting to the Infrastructure Manager, the Sr. IT System & Network Administrator is a senior technical and delivery-focused role responsible for architecting, implementing, and evolving…
Added 1 hour ago
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Senior Manager - Senior Tech Lead – AI & Technology Transformation
Toast
Montreal, QC
- $103,000 to $190,000 USD / year
- Full-time
…production across enterprise functions. This Montreal-based Senior Manager, Senior Tech Lead role blends consulting, delivery leadership and hands-on technical work, guiding clients from AI…
Added 1 hour ago
VS
Senior Manager, Finance
Vancouver School Board
Vancouver, BC
- Full-time
Reporting to the Executive Director, Finance, the Senior Manager - Finance is responsible for leading VSB’s core accounting operations, including financial accounting, treasury, and…
Added 1 hour ago
NN
Consumer & Market Intelligence Manager
Nestlé Nespresso SA
Montreal, QC
- Full-time
…into clear strategic recommendations. As a trusted partner to senior leaders and cross-functional teams, you will help guide business planning, innovation, portfolio, media, channel,…
Added 1 hour ago
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Director, Google Gemini Enterprise, Data & AI
Toast
Toronto, ON
- $147,000 to $192,000 USD / year
- Full-time
Act as a trusted advisor to senior client stakeholders, including CIOs, CTOs, CDOs, and CFOs, guiding their AI transformation agendas
Added 1 hour ago
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Principal Software Development Engineer
Workday
Vancouver, BC · Canada, BC, Vancouver
- Full-time
Agent Factory is where Workday’s next chapter gets built. We’re forming small, senior, cross-functional AI teams that bring together product leaders, machine learning engineers, and…

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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