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Added 7 mins ago
Senior Associate, Social & Brand Marketing
HelloFresh
Toronto, ON
We are looking for a Social & Brand Marketing Senior Associate to bring The Pets Table to life across social, content, creators, and customers. Reporting to the Brand Marketing Manager,…
Added 51 mins ago
T
Senior Analyst, Reporting - Model Management and Analytics (5600)
TD
Toronto, ON
- Full-time
The Model Management & Analytics (MMA) team within the Model Development area is responsible for the development, maintenance, and execution of retail regulatory credit risk and…
Added 1 hour ago
EC
Senior Customer Success Manager
Esri Canada
Vancouver, BC
- $102,600 to $128,200 CAD / year
- Full-time
A day in the life of a Customer Success Manager at Esri Canada:
Added 1 hour ago
Senior Fullstack Developer (Python) - AI features team
AlayaCare
Montreal, QC
We are seeking a Senior Full Stack Developer to join our AlayaLabs team within the Data & Intelligence division. Reporting to the Engineering Manager, you will contribute to both frontend…
Added 2 hours ago
MM
IAM RBAC Business Solution Analyst Lead
Marsh McLennan
Toronto, ON
- Full-time
…IdentityIQ, SailPoint Identity Security Cloud, Oracle Identity Manager (OIM), or…
Added 3 hours ago
P
Senior Talent Partner
Plooto
Canada
- Full-time
Plooto is an all-in-one payment automation platform that helps businesses and accounting firms manage payables and receivables. More than 14,000 companies use Plooto to automate financial…
Added 3 hours ago
WC
Senior Analyst, Walmart Services - WMC Systems Administrator
Walmart Canada
Mississauga, ON
- Full-time
Reporting to the Senior Manager, Operations, this role will serve as the primary point of contact for Salesforce and other internal business platforms. The System Administrator will manage…
Added 3 hours ago
Staff Product Manager, Risk
Stripe
Toronto, ON
Experience partnering deeply with senior engineering, data science, and product leaders to shape both technical direction and product strategy.
Added 3 hours ago
AG
Account Manager, Social
Adelphi Group
Toronto, ON
- Full-time
As an Account Manager, Paid Social Activation, you will lead campaign execution and performance across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest,…
Added 4 hours ago
W
Senior Analyst, Walmart Services - WMC Systems Administrator
Walmart
Mississauga, ON
- Full-time
Reporting to the Senior Manager, Operations, this role will serve as the primary point of contact for Salesforce and other internal business platforms. The System Administrator will manage…
Added 4 hours ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
The Manager Policy and Risk Management is responsible for research and analysis, policy and procedures, and risk management.
Added 4 hours ago
C
Senior Project Manager
Cognizant
Toronto, ON
- Full-time
Exhibit advanced skills in API based integrations data modeling and directory services to connect CIAM platforms with core applications marketing systems and analytics tools.
Added 4 hours ago
B
Managing Director - Cybersecurity & Core Technology Audit
BMO
Toronto, ON · FCP
- Full-time
…software development, service management, technology operations, platform support, operational resilience, physical security, and technology-enabled transformation programs. Operating…
Added 4 hours ago
O
Senior Manager, Data & AI Technology
OLG
Sault Ste. Marie, ON · Toronto, ON · Foster Drive Office
- Full-time
…for leading the team supporting the organization's enterprise analytics applications and Customer Data Platform, ensuring these technologies remain reliable, secure, supported, and aligned…
Added 5 hours ago
RB
Senior Manager, Client Engagement
Royal Bank of Canada
Toronto, ON
- Full-time
…investments, place trades quickly and track how they are doing. As Senior Manager, Client Engagement, you will be accountable for developing insights and proposals to improve our client's…
Added 5 hours ago
DS
Sr. Project Manager
Delbridge Solutions
Toronto, ON
- Full-time
We are seeking a Technical Product Manager who excels at bridging the gap between technical and non-technical stakeholders. The ideal candidate will have the ability to dive deep into…
Added 5 hours ago
D
Manager - Technology Strategy-24 Month Fixed Term Contract
Deloitte
Toronto, ON
- Full-time
As a Manager, you'll work closely with senior leaders to drive various strategic initiatives around enterprise platform strategy, agentic AI system design, AI governance, enterprise data…
Added 5 hours ago
BB
Senior Media Buyer - Canada
Bowery Boost
Canada
- Full-time
Evaluate performance beyond platform-reported metrics, considering broader business objectives.
Added 5 hours ago
G
Key Account Manager
Greenhouse
Toronto, ON
- Full-time
…we need a competitive, positive, results-driven Key Account Manager to keep that momentum going. You'll own a defined portfolio of Canadian grocery accounts, spanning national, regional,…
Added 5 hours ago
O
Lead, Investment Compensation & Taxation
Onex
Toronto, ON
- Full-time
Onex is an investor and asset manager that invests capital on behalf of Onex shareholders and clients across the globe. Formed in 1984, we have a long track record of creating value for our…
Added 5 hours ago
T
Senior Governance & Control Analyst, Canadian Commercial Banking (ATH465)
TD
Toronto, ON
- Full-time
Reporting to the Manager, Canadian Commercial Banking, Governance & Control, the Senior Governance & Control Analyst plays a key role in supporting the Commercial Banking control…
Added 5 hours ago
T
Full-Stack Architect
TD
Toronto, ON
- Full-time
…environment architecture, technical integration architecture, data strategies and models, security and enterprise…
Added 6 hours ago
Senior Product Manager, Driver Experience
Lyft
Toronto, ON
The Driver team is dedicated to fostering a platform of high-quality service by empowering drivers to perform their best. We are looking for a strategic product manager to join our dynamic…
Added 6 hours ago
Manager, Enterprise Data Platform & Governance
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
The Manager, Enterprise Data Platform & Governance will lead the team responsible for building, operating, scaling, and securing ACV’s core data infrastructure. In this role, you will be…
Added 6 hours ago
R
Senior Manager, Client Engagement
RBC
Toronto, ON
- Full-time
…investments, place trades quickly and track how they are doing. As Senior Manager, Client Engagement, you will be accountable for developing insights and proposals to improve our client's…

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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