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Added 18 mins ago
OH
Senior Business Partner, Health Workforce Capacity
Ontario Health | Santé Ontario
Toronto, ON
- Full-time
Provide oversight and support for program operations
Added 18 mins ago
B
Cloud Solution Architect/Architecte de solutions cloud
Bluberi
Drummondville, QC
- Full-time
Reporting to the Infrastructure Manager, the Sr. IT System & Network Administrator is a senior technical and delivery-focused role responsible for architecting, implementing, and evolving…
Added 18 mins ago
T
Senior Manager - Senior Tech Lead – AI & Technology Transformation
Toast
Montreal, QC
- $103,000 to $190,000 USD / year
- Full-time
…production across enterprise functions. This Montreal-based Senior Manager, Senior Tech Lead role blends consulting, delivery leadership and hands-on technical work, guiding clients from AI…
Added 18 mins ago
DH
Senior Events Manager
Delta Hotels and Resorts®
Burnaby, BC
- Contract
…Director of Event Management or Director of Event Planning and Operations in his/her absence. Serves as the event planner’s primary contact (following turnover) on property and is…
Added 18 mins ago
VS
Senior Manager, Finance
Vancouver School Board
Vancouver, BC
- Full-time
Reporting to the Executive Director, Finance, the Senior Manager - Finance is responsible for leading VSB’s core accounting operations, including financial accounting, treasury, and…
Added 18 mins ago
TH
Senior Manager, U.S. Tax
Tricon Homes
Toronto, ON
- Full-time
They support strategic tax planning, transaction execution, entity structuring, and business initiatives across Tricon's U.S. operations and partner closely with Investment, Legal,…
Added 18 mins ago
CC
Fuel Pricing Manager
Calgary Co-op
Calgary, AB
- Full-time
Calgary Co-op is looking for a Fuel Pricing Manager to own the pricing strategy for our retail petroleum network. In this high-visibility role, you will make timely, data-driven decisions…
Added 18 mins ago
LA
Client Success Manager for Meta Advertising and Appointment-Setting Agency
Limitless Agency
Remote, Canada
- $60,000 to $70,000 USD / year
- Full-time
- Remote
…onboarding, campaign launch, ongoing service, retention, and renewal support. You’ll be clients’ main point of contact and the bridge between them and the creative, media buying,…
Added 49 mins ago
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Registered Forest Technologist
Goldbeck Recruiting
Campbell River, BC
- Full-time
An established organization operating within the natural resource sector is seeking an experienced Senior Natural Resource Specialist to provide technical expertise, professional oversight,…
Added 49 mins ago
EW
Senior Plant Process Engineer
ERCO Worldwide
Saskatoon, SK
- Full-time
ERCO Worldwide is looking for a Senior Plant Process Engineer to join our Saskatoon team! Under supervision of the Plant Manager, the Senior Plant Process Engineer monitors processes within…
Added 49 mins ago
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Property Manager
BGIS
Markham, ON
- Full-time
The Property Manager position supports and assists in the management of commercial real estate in accordance with the Management Agreements. The Property Manager is involved in all aspects…
Added 49 mins ago
B
Portfolio Real Estate Strategy Manager
BGIS
Montreal, QC
- Full-time
The Portfolio Real Estate Strategy Manager will primarily act as a subject matter expert in the areas of development and re-development and maximizing value from real assets. The role will…
Added 49 mins ago
BD
Sr. Engineer, Mine Closure
Burgundy Diamond Mines
Yellowknife, NT
- Full-time
Added 1 hour ago
Manager, Talent Acquisition
Connor, Clark & Lunn Financial Group Ltd.
Toronto, ON
Interested in joining one of Canada's top-performing asset managers? We are looking for a Manager, Talent Acquisition to join our growing Talent Acquisition team for an existing vacancy.…
Added 1 hour ago
SS
Growth Product Manager
Smart, Savvy + Associates (Recruitment Agency)
Vancouver, BC
- Contract
Smart, Savvy + Associates is pleased to partner with Technical Safety BC in their search for a Growth Product Manager in a 18-20 month maternity leave contract.
Added 1 hour ago
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Project Manager (D&S Canada) - Acquisition and Updates-EN
CAE
Ottawa, ON
- Full-time
Experience supporting aviation training, aircraft operations, operational support, fleet modernization, or sustainment programs.
Added 1 hour ago
AC
IT Infrastructure Project Manager
Amphenol Communications Solutions
Markham, ON
- Full-time
As an IT Project Manager, you will be responsible for planning, executing, and delivering projects focused on aligning global and local technology strategies for IT Infrastructure (Servers…
Added 1 hour ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
…efficiency and effectiveness in financial processes, business operations and major initiatives. You will play a key role within the Internal Audit Department to test the effectiveness of…
Added 1 hour ago
C
Project Manager (D&S Canada) - Acquisition and Updates-EN
CAE
Montreal, QC
- Full-time
Experience supporting aviation training, aircraft operations, operational support, fleet modernization, or sustainment programs.
Added 1 hour ago
TM
Environmental Manager
The Miller Group
Markham, ON
- Full-time
The Environmental Manager drives environmental performance across the business by establishing enterprise-wide standards, fostering a culture of environmental stewardship, and partnering…
Added 1 hour ago
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Accountant
Aramark Canada
Mississauga, ON
- Full-time
…income statement and balance sheet accounts for individual operations (components). The Accountant supports month-end and year-end close processes, provides financial analysis to support…
Added 1 hour ago
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Staff Specialist, Regulatory Affairs (16 month contract)
BD
Mississauga, ON · CAN Mississauga - Derry Road West
- $85,000 to $135,000 CAD / year
- Full-time
The Staff Specialist of Regulatory Affairs reports directly to the Senior Manager of Regulatory Affairs. This position is responsible for supporting MMS Dispensing products consisting of…
Added 1 hour ago
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Commercial Card Senior Product Manager
TD
Toronto, ON
- Full-time
The Commercial Card Senior Product Manager leads the strategy, development, launch, and ongoing management of the core Commercial Card portfolio. This role defines the product vision and…
Added 1 hour ago
T
Engineer I
TD
Toronto, ON
- Full-time
…all areas across the organization that provision, manage and support various technologies have the necessary tools, processes and documentation required to effectively execute on their…
Added 1 hour ago
T
Commercial Card Associate Product Manager
TD
Toronto, ON
- Full-time
The Commercial Card Associate Product Manager supports the development, delivery, and ongoing management of Commercial Card products and capabilities. Working under the direction of more…

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

Apply About employer

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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