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Added 40 mins ago
NB
Manager, Supply Chain Finance - Portfolio Management
National Bank of Canada
Montreal, QC
- Full-time
relationships, with a focus on revenue growth, profitability, volumes,
Added 40 mins ago
CH
Hotel Manager
Crash Hotel Squamish
Squamish, BC
- $28 to $32 CAD / hour
- Full-time
Crash Hotel operates 24/7. The manager is responsible for creating reliable systems and team coverage for after-hours needs. However, as the senior operational leader, you are also the last…
Added 5 hours ago
A
Senior Technical Sales & Business Development Manager
AQYR
Montreal, QC
- Full-time
Our client is seeking an experienced Senior Technical Sales professional to drive commercial growth and develop strategic customer relationships across the North American mining industry.
Added 5 hours ago
TS
Director - Commercial Card - Senior Product Manager - Transaction Banking Product, TD Securities
TD Securities
Toronto, ON
- Full-time
The Commercial Card Senior Product Manager leads the strategy, development, launch, and ongoing management of the core Commercial Card portfolio. This role defines the product vision and…
Added 6 hours ago
D
Sr Finance Manager
Digitail
Toronto, ON
- Full-time
As our Senior Finance Manager, you'll be the finance partner who turns our numbers into decisions. You'll take on the finance ops work that calls for real judgment, own SaaS metrics and…
Added 6 hours ago
UA
Sr Client Partner - Uber Advertising, Global Restaurants
Uber Advertising
Toronto, ON
- Full-time
This is a high-stakes role where you will work in lockstep with a Partner Manager and Delivery Account Managers to deliver "Execution Excellence" and measurable business growth for our…
Added 6 hours ago
Manager, Product Analytics
Rogers Communications
Toronto, ON
The Manager, Product Analytics is a senior analytics professional within the Business Intelligence organization, dedicated to supporting the Product Management team and its stakeholders…
Added 7 hours ago
TN
Manager, Clinical Services
The Newly
Calgary, AB
- Full-time
The Manager, Clinical Services is responsible for the operational leadership and day-to-day management of The Newly Calgary Clinic. The role is accountable for supporting clinical…
Added 8 hours ago
A
Technology Strategy & Transformation Manager
Accenture
Toronto, ON
- Full-time
Drive business development by architecting and developing proposals and SOWs with the support of a Senior Manager
Added 8 hours ago
SM
RQ11680 – Systems Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Systems Analyst with extensive experience in Oracle PeopleSoft Human Capital Management (HCM), enterprise resource planning (ERP) systems, system analysis and…
Added 8 hours ago
SM
RQ11680 – Systems Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Systems Analyst with extensive experience in Oracle PeopleSoft Human Capital Management (HCM), enterprise resource planning (ERP) systems, system analysis and…
Added 8 hours ago
SM
RQ11680 – Systems Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Systems Analyst with extensive experience in Oracle PeopleSoft Human Capital Management (HCM), enterprise resource planning (ERP) systems, system analysis and…
Added 10 hours ago
DH
Senior Events Manager
Delta Hotels and Resorts®
Burnaby, BC
- Contract
…service back to sales. Recognizes opportunities to maximize revenue by up-selling and offering enhancements to create outstanding events. Supports and acts on behalf of the Director of…
Added 10 hours ago
VS
Senior Manager, Finance
Vancouver School Board
Vancouver, BC
- Full-time
Reporting to the Executive Director, Finance, the Senior Manager - Finance is responsible for leading VSB’s core accounting operations, including financial accounting, treasury, and…
Added 10 hours ago
CC
Fuel Pricing Manager
Calgary Co-op
Calgary, AB
- Full-time
Calgary Co-op is looking for a Fuel Pricing Manager to own the pricing strategy for our retail petroleum network. In this high-visibility role, you will make timely, data-driven decisions…
Added 11 hours ago
SS
Growth Product Manager
Smart, Savvy + Associates (Recruitment Agency)
Vancouver, BC
- Contract
Smart, Savvy + Associates is pleased to partner with Technical Safety BC in their search for a Growth Product Manager in a 18-20 month maternity leave contract.
Added 11 hours ago
C
Project Manager (D&S Canada) - Acquisition and Updates-EN
CAE
Ottawa, ON
- Full-time
This position offers regular exposure to senior CAE leadership, customers, government stakeholders, and industry partners while contributing to strategically important Canadian defence and…
Added 11 hours ago
C
Project Manager (D&S Canada) - Acquisition and Updates-EN
CAE
Montreal, QC
- Full-time
This position offers regular exposure to senior CAE leadership, customers, government stakeholders, and industry partners while contributing to strategically important Canadian defence and…
Added 11 hours ago
T
Commercial Card Senior Product Manager
TD
Toronto, ON
- Full-time
The Commercial Card Senior Product Manager leads the strategy, development, launch, and ongoing management of the core Commercial Card portfolio. This role defines the product vision and…
Added 11 hours ago
T
Commercial Card Associate Product Manager
TD
Toronto, ON
- Full-time
The Commercial Card Associate Product Manager supports the development, delivery, and ongoing management of Commercial Card products and capabilities. Working under the direction of more…
Added 11 hours ago
Vice-President & Chief Commercial Officer, ClaimSecure
The Canada Life Assurance Company
Toronto, ON
As VP & Chief Commercial Officer, you will be one of ClaimSecure's senior leaders and will help shape the direction and performance of the business. You will lead our commercial and client…
Added 11 hours ago
T
Senior Demand Generation Manager
Trulioo
Remote, Canada
- Full-time
- Remote
Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion…
Added 12 hours ago
SM
Manager Granting
St. Michael's Hospital
Toronto, ON
- Full-time
The Manager, Granting is a senior individual contributor role responsible for translating SMPF ’s granting strategy into operational action through portfolio management, hospital…
Added 12 hours ago
T
Senior Manager, Business Banking Deposits Product Management - Tangerine
Tangerine
Toronto, ON
- Full-time
The Senior Manager, Small Business Deposit Products is accountable for supporting the execution of Tangerine’s Small Business deposits strategy and product roadmap. The role will help…
Added 12 hours ago
TS
Commercial Card Associate Product Manager
TD Securities
Toronto, ON
- Full-time
The Commercial Card Associate Product Manager supports the development, delivery, and ongoing management of Commercial Card products and capabilities. Working under the direction of more…

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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