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Added 23 mins ago
LL
Social Media Influencer
LEAP Legal Software
Toronto, ON
- $85,000 to $100,000 CAD / year
- Contract
…outcomes, tracking audience growth, engagement, website traffic, lead generation, and customer acquisition. Working closely with internal stakeholders, you will build a strong understanding…
Added 23 mins ago
B
Digital Experience Specialist, Web & Optimization
Beanfield
Toronto, ON
- Full-time
We lead the way. We disrupt the industry by thinking differently, moving quickly, and taking ownership. We operate with a startup mentality and believe in building and investing in our own…
Added 23 mins ago
N
Clinical Youth Therapist
Northstar
ON · Regional Municipality of Durham, ON
- Full-time
Coordinate closely with Youth Justice Probation Officers, court personnel, legal counsel, and community partners while maintaining ethical boundaries and client trust.
Added 23 mins ago
B
Software Engineer I
Beanfield
Toronto, ON
- $90,000 to $110,000 CAD / year
- Full-time
We lead the way. We disrupt the industry by thinking differently, moving quickly, and taking ownership. We operate with a startup mentality and believe in building and investing in our own…
Added 23 mins ago
MS
Manager, Clinic Onboarding & Projects
ML6 Search + Talent Advisory
Vancouver, BC · Greater Vancouver, BC
- Full-time
Acquisition volumes will fluctuate. Between integrations, you will lead practical cross-functional projects that improve clinic operations, strengthen systems and processes, and support the…
Added 23 mins ago
Discipline Lead – Foundations and Structures
Pomerleau
Montreal, QC · Quebec, QC
The Discipline Lead – Foundations and Structural Engineering serves as a subject matter expert on specific projects and proposals requiring specialized technical input related to foundation…
Added 23 mins ago
Head of discipline – Mechanical & Electrical Engineering
Pomerleau
Montreal, QC
As the Discipline lead – Mechanical & Electrical within Pomerleau's Technical Services Department, you will be responsible for leading a team of highly skilled professionals who support a…
Added 23 mins ago
Scheduler
Pomerleau
Toronto, ON
-Lead and support the project team with client schedule related meetings.
Added 23 mins ago
LL
Social Media Influencer
LEAP Legal Software
Remote, Canada
- $85,000 to $100,000 CAD / year
- Contract
- Remote
…outcomes, tracking audience growth, engagement, website traffic, lead generation, and customer acquisition. Working closely with internal stakeholders, you will build a strong understanding…
Added 23 mins ago
GE
Account Manager
GFL Environmental Inc.
Saskatoon, SK
- Full-time
Communication Skills: Strong verbal and written skills with the ability to build trust and rapport.
Added 38 mins ago
HG
DevOps Technical Lead
Hypertec Group
QC · Saint-Laurent, QC
- Full-time
Hypertec is seeking a DevOps Technical Lead to join our IT-DevOps team in Montreal. If you are motivated, collaborative, and aligned with our values, we would love to hear from you.
Added 38 mins ago
EC
Strategic Development Trainee
EMCO Corporation
Hamilton, ON
- Full-time
Obtain pricing, availability, lead times, and technical information from vendors.
Added 38 mins ago
AI
Manager, Engineering and Project Management
American Iron and Metal
Hamilton, ON
- Full-time
…decades thanks to the dedication of our employees and the ongoing trust and support of our…
Added 53 mins ago
MP
Senior Cyber Security Engineer
Michael Page
Toronto, ON · Greater Toronto Area, Canada
- $115,000 to $125,000 CAD / year
- Full-time
Responsible for leading major IAM platform transformation, shaping enterprise security strategy, driving Zero Trust adoption, and leading identity, cloud, network, data protection, and AI…
Added 54 mins ago
TC
Automation Engineering Specialist
TOYOTETSU CANADA INC
Norfolk, ON · Simcoe, ON
- Other
Lead and support advanced automation projects including AGV/AMR implementation, SCADA systems, ASRS integration, robotic systems, automated material handling, and plant-wide automation…
Added 54 mins ago
IF
Director, Operational Risk Audit
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
Lead operational audits covering strategic risks, governance and enterprise risk management, physical security, talent and culture, financial accounting, business continuity, third-party…
Added 1 hour ago
EC
Strategic Development Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
Hamilton, ON
- $50,000 to $55,000 CAD / year
- Full-time
Obtain pricing, availability, lead times, and technical information from vendors.
Added 1 hour ago
N
Manufacturing Manager
NPAworldwide
Brantford, ON
- Full-time
operational scalability. The role requires a leader who can build trust with long-tenured
Added 1 hour ago
OF
Head Trainer
Orangetheory Fitness Canada
Langley (District), BC · Langley, BC
- $40 to $60 USD / hour
- Full-time
That’s why we want you as our Head Coach! We’re looking for people to lead. To listen. To love what they do. And then to share it -- with the coaches in their studio, and with members who…
Added 1 hour ago
PE
3rd/4th year Electrical Apprentice
Pevco Electric
Dartmouth, NS
- Full-time
…fourth year electrician with residential experience and able to lead, we want you on our…
Added 1 hour ago
TC
Insights & Analytics Manager
Takeda Canada Inc.
Toronto, ON
- Full-time
Lead the forecasting process locally build assumptions and scenarios, gain cross-functional alignment, and clearly communicate forecast outputs, sensitivities, and risks.
Added 2 hours ago
IF
Regional Director, Vancouver
iA Financial Group
Vancouver, BC
- Full-time
Working closely with the Regional Vice-President, you will help maximize advisors’ trust and loyalty toward the broker. You will also support early-career, emerging, growing, and…
Added 2 hours ago
TG
Senior Executive Assistant
Trivium Group
Canada
- Full-time
This is not a "manage the calendar and wait for instructions" job. You'll start as a high-level EA, and as you earn trust you'll grow into a true Chief of Staff: you'll run projects, hold…
Added 2 hours ago
HM
Internal Medicine
Health Match BC
New Westminster, BC
- Part-time
…modernized medical and surgical health care campus. This will lead to more opportunities for expansion and enhancement of palliative care…
Added 2 hours ago
S
Revenue Operations Strategist
SysAid
Toronto, ON
- Full-time
Late-quarter slippage shows up in one region. By the end of the week, an agent flags every deal without a next step and sends the list to the regional lead.

Trulioo

Senior Demand Generation Manager

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 26, 2026

Original job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.

What You'll Be Doing

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.

What You'll Bring

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
Hands-on fluency building and defending attribution and lead-scoring models.
Experience managing an agency relationship with real performance accountability.
Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.

Nice to Have

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

Recruiter Interview: 30 minutes
Hiring Manager Interview: 45–60 minutes
Panel/Assignment/Presentation: 60 minutes
Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.

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More about this job

Responsibilities

The Senior Demand Generation Manager is responsible for owning the net new pipeline for mid-market and enterprise accounts through integrated marketing channels. This role involves partnering with sales and product marketing to execute account-based strategies while leveraging AI to optimize performance and productivity.

Requirements

Candidates must have 8+ years of experience in B2B SaaS demand generation with a proven track record in account-based marketing. Proficiency in Marketo, Salesforce, and the ability to build and defend attribution models are essential requirements for this role.

Skills

Demand generation
Account-based marketing
B2B SaaS
Pipeline management
Marketing strategy
Sales alignment
Attribution modeling
Lead scoring
Digital acquisition
AI-enabled workflows
Marketo
Salesforce
Cross-functional leadership
Data-driven decision making
Campaign management

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education and training stipend
Wellness workshops
Headspace subscription
Employee resource groups

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Account-Based Marketing
B2B SaaS
Fintech
Identity Verification
Compliance
Marketo
Salesforce
Demandbase
6sense
Clay
AI
Automation
Pipeline Management
Lead Scoring
Attribution
Digital Marketing
Enterprise Sales
Mid-market
Go-to-market strategy
Marketing Operations
Content Marketing
Product Marketing
Customer Acquisition
No-code
CRM
Growth Marketing
Performance Marketing
Strategic Planning
Data Analytics

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