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Added 4 mins ago
M
Director, People & Culture
Microserve
AB · Alberta, Canada
- Full-time
…the company. This is a hands-on leadership role for a strong operator who brings structure, discipline, and follow-through to the People & Culture function, while also driving the…
Added 4 mins ago
AT
Courier Driver
Armour Transportation Systems
Sydney Indian Reserve No. 28A, NS · Sydney, NS
- Full-time
Career Advancement – We offer opportunities to grow within the company and become an Owner Operator.
Added 1 hour ago
BL
Locksmith
Benson Lock
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…commercial hardware, master key systems, and Automatic Door Operator (ADO)…
Added 1 hour ago
Roads Maintainer, Sweeper
Region of Waterloo
Wellesley, ON
…Compu-spread, or Epoke). Acts as backup for regular snow plow operator, as…
Added 2 hours ago
CO
Senior Environmental Specialist -Landfill Systems Operator (Full Time)
City of Chilliwack
Chilliwack, BC
- Full-time
2026-91 - Senior Environmental Specialist -Landfill Systems Operator (Full Time)
Added 3 hours ago
EC
Paint Line Operator
Eaton Corporation
Airdrie, AB
- Full-time
Eaton’s ES AMER PCS division is currently seeking a Paint Line Operator. Eaton Airdrie is a fully integrated manufacturing plant that has been serving Canadian businesses for over 44 years.…
Added 3 hours ago
EC
Machine Operator
Eaton Corporation
Milton, ON
- Full-time
Eaton’s ES AMER PCS division is currently seeking a Machine Operator. Eaton’s Milton, Ontario site is Eaton's largest manufacturing facility in Canada. Known for our large-scale custom…
Added 3 hours ago
JA
Aircraft Maintenance Engineer - Heavy - Structures (Licensed)
Jazz Aviation LP
Halifax, NS
- Full-time
Ability to obtain and maintain an Airport Vehicle Operator’s Permit (AVOP).
Added 3 hours ago
JA
Aircraft Maintenance Engineer - Heavy - Mechanics (Apprentice)
Jazz Aviation LP
Halifax, NS
- Full-time
Ability to obtain and maintain an Airport Vehicle Operator’s Permit (AVOP).
Added 3 hours ago
JA
Warehouse Technician (Stores Person) – Aviation
Jazz Aviation LP
Vancouver, BC
- Full-time
Jazz Aviation LP (Jazz) is the primary operator of Air Canada Express services, connecting people and communities to approximately 70 destinations across North America.
Added 3 hours ago
JA
Aircraft Maintenance Engineer - Heavy - Avionics (Licensed)
Jazz Aviation LP
Halifax, NS
- Full-time
Ability to obtain and maintain an Airport Vehicle Operator’s Permit (AVOP).
Added 3 hours ago
I
Services Technician
Insight
Toronto, ON
- Full-time
· Diagnose system hardware, software, and operator problems; and recommend or perform remedial actions to correct problems based on knowledge of system operation.
Added 4 hours ago
TF
Machine Operator RE03 - B Shift (Nights) - RVI Hanceville, AL
Tyson Foods
Hanceville, BC
- Full-time
Added 4 hours ago
TF
Machine Operator RE02 - C Shift (Days) - Hanceville, AL Plant A
Tyson Foods
Hanceville, BC
- Full-time
Added 4 hours ago
TF
Floor Operator RE02 - D Shift (Nights) - RVI Hanceville, AL Plant A
Tyson Foods
Hanceville, BC
- Full-time
Added 4 hours ago
TF
Loadout Operator RE01 - B Shift (Nights) - RVi Hanceville, AL Plant A
Tyson Foods
Hanceville, BC
- Full-time
Loadout Operator - This position is responsible for loading all finished outgoing product, inspecting trailers and tankers, collecting samples, testing samples and completing and keeping…
Added 4 hours ago
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CNC Machine Operator - Precision Equipment
CyberCoders
Chatham, NB
- $30 to $32 CAD / hour
- Contract
A well-established global manufacturer is seeking a CNC Machine Operator to join its growing team in Blenheim, Ontario. This is an excellent opportunity for a machinist who enjoys working…
Added 4 hours ago
TS
Owner Operator
The Seaboard Transport Group
North Bay, ON
- Full-time
Added 4 hours ago
AT
Forklift Operator
Armour Transportation Systems
Moncton, NB
- Full-time
Added 4 hours ago
RR
UAS Technican
Remote Robotic
Ottawa, ON · Kanata, ON
- Full-time
Experience supporting customer demonstrations, field deployments, or operator training.
Added 4 hours ago
DM
Boom Truck Operator
Discovery Mining Ltd
Chapleau, ON
- Full-time
Added 5 hours ago
J
Revenue Operations Lead
Jobgether
Canada
- Full-time
…This is a high-impact opportunity for an analytical, hands-on operator who enjoys building from the ground up and bringing clarity to complex, fast-moving environments. Your work will…
Added 5 hours ago
NI
Forklift Operator I
NFI Industries
Mississauga, ON
- Full-time
The Forklift Operator I is responsible for operating material handling equipment to move, locate, relocate, stack, and count merchandise within the warehouse. The Operator ensures the safe…
Added 5 hours ago
R
Machine Operator
Refresco
Calgary, AB
- Full-time
Reporting to the Production Supervisor the machine operator is committed to providing the customer with the highest quality product in an efficient and cost-effective manner. The Machine…
Added 5 hours ago
CO
Equipment Operator
City of Dawson Creek
Dawson Creek, BC
- Full-time

Turning Point Brands Canada

Digital Marketing Lead

Laval, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Jan 24, 2027
Posting language: English
Posted: Oct 26, 2026

Original job description

Digital Marketing Lead

Turning Point Brands Canada
Location: Laval, Quebec (hybrid). Open to remote work from Ontario for exceptional candidates.
Reports to: Director, E-Commerce & Digital Marketing
Compensation: $90,000 to $105,000 base + bonus
Learn more: turningpointbrands.ca | fusionprotein.com

About the Opportunity

This is a brand-builder role. Not a campaign manager role, not a channel specialist role. A role for someone who wants to own the digital presence of a brand with real momentum and turn it into a category leader.
Fusion is a ready-to-drink protein shot built around a genuinely differentiated product: 21 g of premium BLG whey protein in a 100 mL shot, zero sugar, zero prep. It is clean, convenient, and positioned for a consumer who wants real nutrition without the shake drama. The brand is live and growing: Fusion is already in more than 2,000 retail locations, and further product launches are slotted for Q1 2027. The digital engine now needs to match that growth.
As Digital Marketing Lead, you will be the person who builds that engine. Paid media, organic social, email and lifecycle, influencer and creator execution, performance tracking, and the AI-powered workflows that tie it all together. You will start by working alongside the Director of E-Commerce and Digital Marketing and our media partners to learn the brand, the accounts and how we run them. Budget and bidding ownership moves to you as you ramp, typically within your first 90 days.
TPB Canada also operates an established portfolio in the cannabis lifestyle essentials space, running B2B wholesale and D2C channels across Canada. You will be primarily focused on Fusion but you will be part of a broader digital team and that context will inform how you work.

About Turning Point Brands Canada

TPB Canada is a high-growth consumer products business operating at the intersection of brand building, distribution, and digital commerce. We build and scale brands across Canada with an operator mindset, combining strong execution, commercial discipline, and a focus on long-term value.
The environment is entrepreneurial and intentionally low on politics. Ownership is real, autonomy is real, and accountability is clear. Ideas are encouraged, people are trusted to take initiative from concept through execution, and mistakes are treated as part of the process. Leadership is hands-on, accessible, and direct.
Build brands. Own outcomes. Grow with us.

What You'll Own

Paid Media

Own paid digital campaign execution across key platforms. We are active on Meta, Google, TikTok, Reddit and YouTube, with new placements launching across AI search, commerce apps, audio and fitness platforms
Develop and own ROI-focused campaign strategy
Identify opportunities to improve conversion and revenue across the paid funnel

Organic Social & Brand Execution

Own organic social strategy and execution across key platforms for Fusion Protein
Grow a consistent, credible, and on-brand digital presence
Translate campaign direction into platform-specific content that resonates with Fusion's audience
Own creator seeding, influencer and UGC direction, from brief to post to performance review

Email, SMS & Lifecycle

Build and manage email and SMS campaigns, segmentation and targeting; automated flows are built with our CRM partner
Own retention initiatives and customer engagement programs that turn first-time buyers into repeat customers
Work with the e-commerce team to ensure lifecycle marketing connects with the on-site experience

Performance & Optimization

Track performance across all channels and translate data into clear, actionable decisions
Run structured tests across creative, messaging, audiences, and channels
Focus resources on what works and move quickly away from what does not
Own the weekly channel report and test log

AI & Ways of Working

Build and run AI-assisted workflows for content, creative testing, audience research and performance reporting, using tools like Claude, ChatGPT and n8n
Automate repeatable work such as reporting, briefs, content repurposing and first drafts, so output grows without adding headcount
Think in systems, not one-off tasks

Who This Role Is For

Experience

4+ years in digital marketing, growth marketing, or e-commerce-focused roles
Hands-on experience across paid digital and organic social execution
Hands-on with Meta Ads Manager, Google Ads and GA4, plus Klaviyo (or equivalent) and Shopify. Comfortable pulling and reconciling data across ad platforms and analytics
Strong understanding of conversion, funnels, and performance metrics
Experience executing email and SMS or lifecycle campaigns
Experience managing agencies or contractors and holding them to results
Experience in a D2C or consumer goods brand environment preferred. Bonus points for wellness industry experience.
Exposure to influencer or creator marketing considered an asset

Mindset

Beyond the functional experience, we are looking for a specific kind of person.

You are a generalist by instinct. You want to own the whole digital picture, not go deep on one channel
You have worked on a brand that was still being built and you preferred it that way
You are commercially minded. You understand that digital marketing exists to drive revenue, not just impressions
You move fast, make decisions with imperfect information, and course-correct without drama
You use AI tools in your work today and can show us something you built with them
You are as comfortable writing a brief as reading a dashboard
You thrive with ownership and do not need to be managed closely to deliver

Language

Professional proficiency in French and English is strongly preferred. We sell nationally, and our Quebec retail and consumer content runs in French.

Why Join TPB Canada

You will be the person who builds Fusion's digital presence. That is a rare opportunity at any stage of a career and it comes with real ownership, real visibility, and a direct line to leadership.
The role will grow as the brand grows. There is no ceiling on scope here.
The team is small, the environment is low on politics, and the work is visible. If you want to be one of many executing a defined process, this is not the right role. If you want to build something and own what you build, it is worth a conversation.

How to Apply

Along with your CV, send us two short paragraphs. First, a campaign you owned: what you spent, what it delivered, and one decision you made along the way. Second, an AI workflow you built or use in your marketing work: what it does, the tools behind it, and the time

Apply About employer

More about this job

Responsibilities

You will own the digital presence and growth strategy for the Fusion brand, managing paid media, organic social, and lifecycle marketing. You will also implement AI-powered workflows to automate reporting and content creation while driving revenue through performance-based optimization.

Requirements

The role requires 4+ years of experience in digital or growth marketing with hands-on expertise in paid media, social platforms, and CRM tools. Candidates must be commercially minded, comfortable with data analysis, and possess professional proficiency in both French and English.

Skills

Digital Marketing
Paid Media
Organic Social
Email Marketing
SMS Marketing
Lifecycle Marketing
Influencer Marketing
Performance Tracking
AI Workflows
Meta Ads Manager
Google Ads
GA4
Klaviyo
Shopify
Data Analysis
Conversion Optimization

Visa sponsorship

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Keywords

Digital Marketing
Growth Marketing
E-commerce
Paid Media
Meta Ads
Google Ads
TikTok
Reddit
YouTube
GA4
Klaviyo
Shopify
AI
Claude
ChatGPT
n8n
Influencer Marketing
UGC
Lifecycle Marketing
Conversion Rate Optimization
D2C
Consumer Goods
Performance Marketing
Content Strategy
Data Analytics
Automation
Brand Building
Retention
Segmentation
Marketing Strategy

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