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Turo

Communications Manager

Toronto, ON, Canada

Pay: $86,000 to $107,000 CAD / year
Job type: Full-time
Posting language: English
Posted: Sep 21, 2026

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Original job description

About the team

The Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all.

The ideal candidate will be responsible for working directly with traditional and new media, liaising with agency partners, managing media inquiries, gathering stories from within our guest and host community, creating and executing integrated comms plans, and tracking Turo and relevant competitors in the news.

What you will do

Provide support for Canada communications priorities - i.e. creating integrated communications plans, leading seasonal press outreach, owning PR and social tracking, and drafting campaign key messages.
Establish and strengthen relationships with key traditional and new media reporters and influencers across Canada.
Manage reactive press requests and use available tools like data and industry research to create stories that build positive sentiment around Turo’s community and brand
Draft strategy and press statements for policy and trust & safety issues
Proactively finds newsworthy stories in our host & guest community and engages with our community on media opportunities
Surface relevant trends and propose creative campaigns that insert Turo in the cultural conversation and drives ROI across PR and Social
Secure brand features around product innovation, thought leadership, and company performance
Vet and manage strategic partnerships that amplify Turo’s mission, targets our core audience, and increases brand awareness while presenting a strong ROI
Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD

Your profile

Exceptional verbal and written communication skills.
Ability to function well in a high-paced and at times stressful environment.
Exceptional at media relations with a strong roster of strong traditional and new media contacts with an ability to identify what makes for a compelling story
Ability to plan and execute a proactive press project such as a data-driven pitch or campaign (i.e. trend report, press trip, partnership)
Calm and effective in crisis situations, with the ability to adapt plans quickly.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Excellent interpersonal skills.
Strong analytical and problem-solving skills.
Ability to prioritize tasks and to delegate them when appropriate.
Proficient with Microsoft Office Suite, Meltwater, Cision, or related software.
Experience with data tools such as DOMO, Redshift, etc. - not required but highly valued
Five+ years of agency or in-house experience handling PR and social media/influencer relations. Previous experience in the auto, marketplace, or travel industry preferred.
Bachelor’s Degree in Marketing, Journalism, Communications or related work experience.

For this role, the target base salary range in Toronto is $86,000-$107,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

Turo Recruiting Scam Alert:

We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at [email protected]. Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo AI Policy:

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].

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More about this job

Responsibilities

The Communications Manager will develop and execute integrated communications plans to tell the Turo story in Canada while managing media inquiries and agency partnerships. They will proactively identify newsworthy stories, build relationships with media and influencers, and manage reactive press requests to drive positive brand sentiment.

Requirements

Candidates must have five or more years of agency or in-house experience in PR and social media, along with exceptional verbal and written communication skills. A Bachelor’s degree in Marketing, Journalism, or Communications is required, and experience in the auto, marketplace, or travel industry is preferred.

Skills

Media relations
Communications strategy
Public relations
Social media management
Influencer relations
Crisis management
Content creation
Project management
Analytical skills
Problem-solving
Time management
Organizational skills
Stakeholder management
Data analysis
Strategic partnerships
Written communication

Benefits

Medical insurance
Dental insurance
Vision insurance
Retirement employer match
Learning and development stipend
Turo host matching program
Turo travel credit
Cell phone stipend
Internet stipend
Paid time off
Paid holidays
Volunteer time off
Parental leave
In-office lunch
Office snacks
Equity

Visa sponsorship

Not detected in the job text

Keywords

Communications
Public Relations
Media Relations
Social Media
Influencer Relations
Brand Awareness
Integrated Communications
Crisis Communication
Data Analysis
Meltwater
Cision
Microsoft Office Suite
Domo
Redshift
Marketplace
Travel Industry
Auto Industry
Strategic Partnerships
Corporate Communications
Press Outreach
Campaign Management
Stakeholder Engagement
Content Strategy
Thought Leadership
Product Innovation

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