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Public Relations Communications Manager
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- $86,000 to $107,000 CAD / year
- Full-time
…building the earned media playbook across consumer, travel, and business press and creating repeatable best practices for proactive and reactive…
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Turo

Public Relations Communications Manager

Toronto, ON, Canada

$86,000 to $107,000 CAD / year · Full-time

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Job details

Pay: $86,000 to $107,000 CAD / year
Job type: Full-time
Apply by: Oct 22, 2026
Experience: 5+ years of communications, corporate communications or public relations experience, either agency or in-house.
Posting language: English
Posted: Oct 9, 2026

Original job description

About The Team

The Public Relations Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all.

You'll develop and own our earned media function. This is a hands-on, step-up role for someone who can take a story idea from concept-to-coverage. You will set our media relations approach, directly liaise with traditional and new media, manage media inquiries, gather stories from within our guest and host community, create and execute integrated comms plans, and track Turo and its competitors in the news.

What You Will Do

In alignment with overall corporate priorities, develop, deliver and execute Canada’s communications strategy by building the earned media playbook across consumer, travel, and business press and creating repeatable best practices for proactive and reactive PR.
Earn Turo a place in Canadian conversation by creating and implementing integrated communications plans for seasonal campaigns, product launches, and cultural moments.
Build and strengthen relationships with key traditional and new media reporters, influencers and brand partners across English Canada and Quebec.
Contribute to the measurement framework to show PR’s impact to brand health and ROI, and communicate results, drivers and recommendations to leadership.
Secure brand features around product innovation, thought leadership, and company performance.
Draft press statements and reactive statements for policy, trust & safety issues.
Proactively find newsworthy stories in our host & guest community, and engage with our community to support media opportunities.

Your profile

5+ years of communications, corporate communications or public relations experience, either agency or in-house. Previous experience in the auto, marketplace, or travel industry preferred.
Demonstrated ability to not only contribute to or execute communications plans, but build them. You have personally leveraged insights to set strategic direction, developed rationale for your plans, and confidently recommended them across the business
Ability to adapt verbal and written communication to your audience. You can land your message with a new reporter, a cross-functional colleague or even a senior leader.
Above average media relations skills with existing relationships across both traditional and new media contacts, with an understanding of what makes a story land with each.
Familiarity with Quebec and the French-language media landscape is a strong asset.
Proven ability to plan and execute a proactive press project from concept-to-coverage, such as a data-driven pitch, trend report, press trip or partnership.
Calm and effective in crisis situations, with the ability to develop clear messaging and adapt plans quickly.
Bachelor’s Degree in Marketing, Journalism, Communications or related work experience.

Bonus if you have

You have worked with creative and media agencies in the integrated campaign ideation stage. You've brought a PR perspective to big ideas from the start, not retrofitted communications onto a plan that was already built.

For this role, the target base salary range in Toronto is $86,000-$107,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This is central to how we work, and this role will be subject to our current in-office hybrid schedule that requires Turists to work in the office three days per week on Mondays, Wednesdays, and Thursdays. We expect that employees will meet these required in-office days consistently as part of their role. Your recruiter can share more information about this requirement and the in-office perks Turo offers.

Turo Recruiting Scam Alert

We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at recruit@turo.com. Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo AI Policy

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at PeopleOps@turo.com.

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.

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More about this job

Responsibilities

Develop and execute Turo’s communications strategy in Canada, building earned-media practices and integrated plans for campaigns, product launches, and cultural moments. Manage media relationships and inquiries, identify community stories, prepare reactive statements, secure coverage, and measure and report PR impact.

Requirements

Requires at least five years of communications, corporate communications, or public relations experience, with demonstrated ability to develop and execute communications plans and proactive press projects. Strong media relations, adaptable writing and speaking, crisis communications, and strategic planning skills are expected; a bachelor’s degree in marketing, journalism, communications, or related experience is specified, and Quebec media familiarity is an asset.

Skills

Public Relations
Media Relations
Communications Strategy
Earned Media
Integrated Communications Planning
Press Relations
Influencer Relations
Crisis Communications
Press Statement Writing
Storytelling
Campaign Planning
Media Measurement
Brand Health Analysis
Stakeholder Communications
Community Engagement
Strategic Planning

Benefits

Equity
Medical Insurance
Dental Insurance
Vision Insurance
Retirement Employer Match
Learning And Development Stipend
Turo Host Matching Program
Turo Travel Credit
Cell Phone And Internet Stipend
Paid Time Off
Paid Holidays
Volunteer Time Off
Parental Leave
In-Office Lunch
Office Snacks
Office Activities

Visa sponsorship

Not detected in the job text

Keywords

Public Relations
Corporate Communications
Earned Media
Media Relations
Traditional Media
New Media
Consumer Press
Travel Press
Business Press
Integrated Communications
Communications Strategy
Proactive PR
Reactive PR
Product Launches
Seasonal Campaigns
Influencer Relations
Brand Partnerships
Thought Leadership
Press Statements
Crisis Communications
Trust And Safety
Media Measurement
Brand Health
Return On Investment
Community Engagement
Automotive
Travel
Marketplace
Quebec Media
French-Language Media

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