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Twine

Content Creator – Viral Launch Videos

Canada

Contract

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Job details

Job type: Contract
Posting language: English
Posted: Nov 3, 2026

Original job description

This role focuses on crafting high-impact, 90-second launch video scripts for founder-led products, transforming complex concepts into engaging, audience-retaining stories. The ideal candidate will excel at developing strong hooks, maintaining tight pacing, and leveraging visual storytelling techniques tailored for social platforms. You will be responsible for researching each product to uncover its unique 'aha' moment and translating that insight into scripts optimized for maximum audience retention and shareability. Collaboration with Creative Directors and production teams is essential, as you will iterate through multiple revision rounds to achieve the highest quality output. Familiarity with the style and tone of leading viral launch videos is expected.

Responsibilities

Write concise, compelling scripts for 90-second founder launch videos, focusing on clarity and audience engagement
Research products to identify unique selling points and 'aha' moments
Develop scripts with strong hooks and pacing for social media distribution
Collaborate with Creative Directors and production teams throughout the revision process
Adapt storytelling techniques for platforms such as YouTube, X, and LinkedIn
Review and reference recent viral video work to align with current trends and expectations

Skills And Requirements

Proven experience in YouTube scripting, DTC direct-response copywriting, or similar roles
Strong understanding of social video audiences and platform-specific storytelling
Exceptional research and conceptualization skills
Ability to distill complex ideas into clear, engaging narratives
Excellent written communication and script formatting abilities
Experience collaborating with creative and production teams
Familiarity with viral video trends and best practices
Availability for a full-time contract position and ability to work through multiple revision cycles

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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More about this job

Responsibilities

Research founder-led products to identify their unique selling points and key insights, then write concise, engaging scripts for 90-second launch videos. Collaborate with creative directors and production teams through revisions, adapting scripts for social platforms and current viral video trends.

Requirements

Candidates should have experience in YouTube scripting, direct-response copywriting, or a similar role, along with a strong understanding of social video audiences and platform-specific storytelling. They should be skilled at research, distilling complex ideas into clear narratives, script formatting, creative collaboration, and working through multiple revision cycles.

Skills

YouTube Scripting
Direct-Response Copywriting
Product Research
Conceptualization
Social Video Storytelling
Audience Retention
Scriptwriting
Visual Storytelling
Hook Development
Pacing
Platform-Specific Storytelling
Written Communication
Script Formatting
Creative Collaboration
Revision Management
Trend Research

Visa sponsorship

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Keywords

90-Second Launch Videos
Founder-Led Products
YouTube
X
LinkedIn
Social Media
Viral Video
Video Scripting
Direct-Response Copywriting
Product Research
Unique Selling Points
Aha Moments
Audience Retention
Shareability
Hooks
Pacing
Visual Storytelling
Platform-Specific Storytelling
Creative Direction
Production Teams
Revision Cycles
Marketing Services
Contract Work

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