Join a dynamic salon group as a part-time Social Media Manager, responsible for elevating the online presence of a leading chain with 42 locations across Ontario. This on-site role in Toronto focuses on creating, editing, and publishing engaging weekly content that showcases the brand’s services, atmosphere, and community. The ideal candidate will bring creativity, organization, and a deep understanding of social media trends to drive audience engagement and brand awareness.
Deliverables
- Develop and execute a weekly content calendar tailored to the salon industry.
- Capture, edit, and produce high-quality videos and images on-site at various Toronto locations.
- Write compelling captions and schedule posts across major platforms (Instagram, Facebook, TikTok).
- Monitor engagement, respond to comments, and foster an active online community.
- Collaborate with salon staff to highlight services, promotions, and customer experiences.
- Track analytics and report on content performance to inform future strategies.
Requirements
- Proven experience in social media content creation, preferably within the beauty, lifestyle, or retail sectors.
- Proficiency in video production, editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and graphic design tools (e.g., Canva, Photoshop).
- Strong copywriting skills and understanding of platform-specific best practices.
- Ability to work on-site in Toronto and travel between salon locations as needed.
- Excellent organizational skills and ability to manage multiple projects simultaneously.
- Up-to-date with the latest social media trends, algorithms, and content formats.
- Availability for part-time, contract-based work.
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