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Two Circles

Business Analyst

Vancouver, BC, Canada

Job type: Full-time
Apply by: Oct 29, 2026
Posting language: English
Posted: Sep 29, 2026

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Original job description

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing - the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Requirements

The role will require the candidate to be responsible for:

Discovery and analysis

Lead client-facing discovery workshops, interviews, and process walkthroughs to understand business objectives, challenges, and user needs.

Analyze current processes and identify gaps, inefficiencies, risks, and improvement opportunities, producing current state process maps and future state workflows.

Define business, functional, data, reporting, and integration requirements.

Help stakeholders prioritize requirements and distinguish essential needs from future enhancements.

Work with consultants and technical teams to provide business context, evaluate solution options and communicate trade-offs.

Documentation and testing

Translate business requirements into clear user stories, acceptance criteria, process maps, and supporting documentation.

Create visual models such as use case diagrams, entity relationship diagrams, data flow diagrams, as well as contribute to high-level data architecture diagrams to communicate business processes, system interactions, and data relationships.

Work with solution architects, developers, and data specialists to validate technical diagrams and ensure they accurately reflect the business requirements.

Ensure requirements are sufficiently detailed for delivery teams to design, build, and test.

Support maintaining decisions, assumptions, dependencies, risks, and changes throughout the project.

Create test scenarios and support system testing, user acceptance testing and sign-off.

Track defects and confirm that delivered functionality meets the agreed business need.

Stakeholder and project delivery

Build trusted relationships with client stakeholders of all levels and internal project teams.

Communicate requirements, decisions, risks, blockers, and scope changes clearly.

Facilitate discussions where stakeholders have competing needs or priorities.

Work closely with delivery managers, consultants, architects, developers, and data teams throughout delivery.

Support backlog refinement, demonstrations, release readiness, training, and post-launch validation as required.

Support change management and user adoption planning around CRM rollouts, including communications, readiness assessments, end-user support and training materials.

Consulting practice support

Contribute to project scoping, proposals, estimates, and statements of work where required.

Identify and communicate future opportunities to help drive greater value with our clients.

Help improve reusable templates, standards, and business analysis practices across the team.

A Business Analyst in our CRM Consulting practice will possess a blend of the following skills:

Experience working as a Business Analyst within consulting, professional services, technology delivery, or business transformation.

Experience with Salesforce, Microsoft Dynamics 365, or another CRM platform.

Strong requirements gathering, workshop facilitation, and process analysis skills.

Ability to turn ambiguous business problems into clear requirements and practical recommendations.

Experience writing user stories, acceptance criteria, process maps, and functional documentation.

Experience creating visual models such as use case diagrams, entity relationship diagrams, data flow diagrams, or similar solution artifacts.

Experience supporting testing and user acceptance testing.

Strong stakeholder management and client-facing communication skills.

Ability to work effectively with both business and technical teams.

Strong organization, attention to detail, and ability to manage multiple priorities.

Experience working in Agile, waterfall, or hybrid delivery environments.

Ability to identify and communicate risks, assumptions, dependencies, and scope impacts.

General technical literacy and the ability to learn new systems quickly.

Helpful but not required:

Exposure to sales, customer service, marketing, membership, or customer-data processes.

Experience gathering data, reporting, migration, or integration requirements.

Familiarity with Jira, Confluence, Miro, Lucidchart, Visio, or similar tools.

Relevant Business Analysis or Agile certification.

Experience and interest in utilizing AI tools to accelerate project delivery while maintaining rigour and accuracy in the output.

Knowledge of the sports and entertainment industry and a passion for sports and entertainment development and trends.

How you'll work:

Structured and analytical: You break down complex or ambiguous problems, identify the key issues, and develop clear, practical recommendations.

Curious and consultative: You ask thoughtful questions, seek to understand the underlying business need, and constructively challenge assumptions.

Clear and confident: You communicate complex information effectively and facilitate discussions with both business and technical stakeholders.

Collaborative: You build strong working relationships and bring together different perspectives to support effective decision-making and delivery.

Accountable and adaptable: You take ownership of your work, follow through on commitments, and remain effective as priorities, requirements, or project conditions change.

The role requires occasional travel to client sites within the United States and Canada.

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More about this job

Responsibilities

Lead client discovery and analyze business processes, then define and document requirements, workflows, and solution models for CRM projects. Coordinate with stakeholders and technical delivery teams through testing, implementation, change management, and post-launch validation.

Requirements

Candidates should have business analysis experience in consulting, technology delivery, or transformation, along with CRM platform exposure and strong requirements, process analysis, and stakeholder communication skills. They should be able to create user stories and visual models, support testing, and work across business and technical teams in Agile, waterfall, or hybrid environments.

Skills

Requirements Gathering
Workshop Facilitation
Process Analysis
Stakeholder Management
Client Communication
User Stories
Acceptance Criteria
Process Mapping
Visual Modeling
CRM Platforms
Testing and User Acceptance Testing
Agile Delivery
Risk Management
Change Management
Data and Integration Requirements
Backlog Refinement

Visa sponsorship

Not detected in the job text

Keywords

Business Analysis
CRM Consulting
Salesforce
Microsoft Dynamics 365
Requirements Gathering
Process Analysis
User Stories
Acceptance Criteria
Process Maps
Use Case Diagrams
Entity Relationship Diagrams
Data Flow Diagrams
Data Architecture
System Testing
User Acceptance Testing
Agile
Waterfall
Hybrid Delivery
Jira
Confluence
Miro
Lucidchart
Visio
Data Migration
Systems Integration
Change Management
Customer Data
AI Tools
Sports and Entertainment
Marketing Services

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