Recruitment Communications Officer
- Fredericton, NB, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- Minimum 2 years of experience in communications, digital marketing, email marketing, content development, recruitment marketing, or a related field.
- Working hours
- 36.25 hours per week
- Posting language
- English
- Posted
Original job description
Discover
The Opportunity
Fredericton, NB
In-person
Marketing and Advertising
Experienced
Full-time
$46,251 - $57,812 / year
Competition Number: 079-26.27
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Pension plan
Life Insurance
Disability Insurance
Employee Assistance Program
Tuition Aid
Closing Date: November 12th, 2026 at 4:00 PM
RECRUITMENT & ENROLLMENT
Recruitment & Enrolment is responsible for attracting, engaging, and supporting prospective students throughout the recruitment and admissions process through to enrolment. The unit develops and implements recruitment initiatives designed to increase awareness of the University, support student decision making, and contribute to enrolment objectives.
What We Offer
Full-time | 2-year Term| Fredericton | On-Campus
Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week
Additional Working Conditions
YOUR FOCUS
Reporting to the Finance and Data Analysis Manager, the Recruitment Communications Officer is responsible for developing, writing, designing, and maintaining recruitment communications and digital communication assets that support student recruitment and conversion activities. The position provides communication expertise and recommendations that support recruitment communication strategies, audience engagement, CRM journey development, and continuous improvement initiatives.
The Opportunity
Fredericton, NB
In-person
Marketing and Advertising
Experienced
Full-time
$46,251 - $57,812 / year
Competition Number: 079-26.27
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Pension plan
Life Insurance
Disability Insurance
Employee Assistance Program
Tuition Aid
Closing Date: November 12th, 2026 at 4:00 PM
RECRUITMENT & ENROLLMENT
Recruitment & Enrolment is responsible for attracting, engaging, and supporting prospective students throughout the recruitment and admissions process through to enrolment. The unit develops and implements recruitment initiatives designed to increase awareness of the University, support student decision making, and contribute to enrolment objectives.
What We Offer
Full-time | 2-year Term| Fredericton | On-Campus
Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week
Additional Working Conditions
- Occasional evening and weekend hours for events may be required.
YOUR FOCUS
Reporting to the Finance and Data Analysis Manager, the Recruitment Communications Officer is responsible for developing, writing, designing, and maintaining recruitment communications and digital communication assets that support student recruitment and conversion activities. The position provides communication expertise and recommendations that support recruitment communication strategies, audience engagement, CRM journey development, and continuous improvement initiatives.
- Develop, write, and maintain recruitment communications for prospective students and other key audiences across email, SMS, video messaging, web, and digital channels.
- Create engaging content that supports student recruitment, application, and enrolment objectives while ensuring consistency with University brand standards.
- Design and maintain communication templates and assets within CRM and marketing automation platforms, including Salesforce Marketing Cloud.
- Collaborate with Recruitment, Admissions, Faculties, and other stakeholders to gather information and deliver effective communication campaigns.
- Provide recommendations on communication approaches, messaging strategies, and content improvements based on engagement metrics, recruitment objectives, and industry best practices.
- Monitor and analyze communication performance metrics, providing recommendations to improve engagement, conversion, and overall campaign effectiveness.
- Conduct testing and evaluation of communication formats, layouts, messaging approaches, and digital communication tools.
- Support recruitment websites and digital content, ensuring messaging remains accurate, current, accessible, and user-focused.
- Conduct quality assurance testing and troubleshooting to ensure communications function effectively across platforms and devices.
- Provide guidance to recruitment staff on communication tools, templates, and best practices.
- Stay current on emerging trends in digital communications, email marketing, and student recruitment.
- Participate in recruitment projects, initiatives, and events, and perform other related duties as required.
- A college diploma in Communications, Public Relations, Business, Digital Media, Marketing or a related field.
- Minimum 2 years of experience in communications, digital marketing, email marketing, content development, recruitment marketing, or a related field.
- An equivalent combination of education and experience may be considered.
- Exceptional written communication, editing, and proofreading skills.
- Strong understanding of digital communication best practices, including email, SMS, and video messaging.
- Experience using communication analytics and performance metrics to evaluate communication effectiveness an asset.
- Experience with Salesforce Marketing Cloud, CRM Recruit, Niche, content management systems, or similar platforms is considered an asset.
- Knowledge of HTML and email template creation.
- Strong analytical, organizational, and problem-solving skills.
- Ability to manage multiple projects and competing priorities.
- High level of accuracy and attention to detail.
- Ability to work independently and collaboratively with diverse stakeholders.
- Good existing knowledge of UNB and its program offerings is considered an asset.
- Knowledge of student recruitment, enrolment management, or post-secondary education is considered an asset.
More about this job
Responsibilities
Develop, write, design, and maintain recruitment communications and digital assets across email, SMS, video, web, and other channels, ensuring brand consistency and accuracy. Collaborate with university stakeholders, analyze campaign performance, test and improve communications, support recruitment digital content, and advise staff on tools and best practices.
Requirements
A college diploma in Communications, Public Relations, Business, Digital Media, Marketing, or a related field is required, along with at least two years of relevant experience; an equivalent combination may be considered. Candidates should have strong writing and editing skills, knowledge of digital communication practices, and the ability to analyze metrics, manage multiple priorities, and work independently and collaboratively; experience with CRM platforms, Salesforce Marketing Cloud, HTML, and post-secondary recruitment is an asset.
Skills
- Written Communication
- Editing And Proofreading
- Digital Communications
- Email Marketing
- SMS Messaging
- Video Messaging
- Content Development
- Communication Analytics
- Salesforce Marketing Cloud
- CRM Platforms
- HTML
- Email Template Creation
- Campaign Testing
- Quality Assurance
- Project Management
- Stakeholder Collaboration
Benefits
- Health Insurance
- Dental Insurance
- Paid Time Off
- Pension Plan
- Life Insurance
- Disability Insurance
- Employee Assistance Program
- Tuition Aid
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Education
- Creative & Media
- Data & Analytics
Keywords
- Student Recruitment
- Recruitment Communications
- Enrollment Management
- Digital Marketing
- Email Marketing
- SMS
- Video Messaging
- Content Development
- Salesforce Marketing Cloud
- CRM Recruit
- Niche
- Marketing Automation
- Content Management Systems
- HTML
- Email Templates
- Communication Analytics
- Performance Metrics
- Campaign Optimization
- Quality Assurance
- Accessibility
- University Branding
- Prospective Students
- Admissions
- Higher Education