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Added 12 mins ago
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- $55,000 to $62,000 CAD / year
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UNICEF Canada

Creative Writer

Toronto, ON, Canada

$55,000 to $62,000 CAD / year · Full-time

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Job details

Pay: $55,000 to $62,000 CAD / year
Job type: Full-time
Apply by: May 1, 2027
Experience: 3-5 years of professional copywriting experience, preferably within a creative agency, with demonstrated experience developing integrated campaigns and digital content.
Posting language: English
Posted: Nov 2, 2026

Original job description

Impact Starts at UNICEF Canada

JOIN OUR TEAM AS a Creative Writer

Join UNICEF Canada – one of Canada’s most respected and historic charities – and be part of a high-impact, mission-driven team working across Canada and globally to create a better world for children.

Position Details

Position Title

Creative Writer

Employment Type:

Permanent, Full-time

Reports to:

Creative Director

Direct Reports:

N/A

Salary Range:

$55,000 to $62,000 annually with benefits and 3 weeks paid vacation

Work Location:

Toronto

Work Environment:

UNICEF Canada currently operates under a Fixed-Hybrid model that requires team members to attend the office at least 2 days/week (Tuesday & Wednesday).

Why UNICEF & UNICEF Canada?

UNICEF is the world’s most powerful force for children. Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. Protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them safe from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with life-saving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.

UNICEF Canada is one of 32 National Committees (NatComms) located in high-income countries around the world. Our team exists to fundraise for UNICEF’s highest priorities and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well-being of children and youth.

As UNICEF Canada launches a bold new Strategic Plan in 2026, be part of this next phase of impact!

The Opportunity

UNICEF Canada is looking for a Senior Copywriter who combines exceptional writing ability with strong conceptual thinking and a strategic understanding of brand and business objectives. As a member of The Playground creative team, you'll work closely with the Creative Director, Art Director, and cross-functional partners to develop compelling ideas and high-quality copy across integrated campaigns, digital commerce, CRM, social, and donor experiences. The ideal candidate is equally comfortable developing big campaign ideas and crafting precise, conversion-focused messaging. You're a confident presenter, a collaborative creative partner, and someone who can elevate the quality of work through thoughtful direction and mentorship. With a heart for storytelling and a sharp editorial eye, you craft compelling content that reflects the dignity of the communities we serve and the integrity of our brand. You'll play an important role in shaping creative solutions, maintaining brand consistency, and helping the team deliver work that is both creatively impactful and drives donations. Experience working in marketing agency-style environments with premium global brands and complex digital marketing ecosystems is strongly preferred.

Key Accountabilities

Brand Storytelling & Creative Content (80%)

Lead copy development across integrated marketing campaigns, digital and social platforms, e-commerce, CRM, and branded content.
Partner closely with the Creative Director and Art Director to develop original creative concepts, campaign platforms, brand narratives, and compelling messaging.
Translate business objectives, consumer insights, and strategic briefs into creative ideas that build brand relevance, engagement, and measurable results.
Develop high-impact headlines, scripts, campaign messaging, product storytelling, and conversion-focused content across a variety of formats and channels.
Establish and maintain a consistent, premium brand voice while ensuring messaging is tailored appropriately for specific platforms, audiences, and donor journeys.
Review, edit, and approve copy from a creative quality perspective, ensuring accuracy, consistency, clarity, and alignment with brand standards before final stakeholder approvals.
Confidently present creative concepts, articulate the strategic rationale behind ideas, and lead copy-related discussions with internal stakeholders and clients.
Work collaboratively with teams to refine creative solutions, address feedback, and navigate complex project requirements.
Proactively identify opportunities to improve campaign messaging, content effectiveness, creative workflows, and copy standardization.
Balance creative ambition with practical execution, managing multiple projects while maintaining high standards under tight deadlines.
Championing innovative creative approaches, emerging technologies, and AI-enabled workflows that enhance creative development, efficiency, and quality.

Collaboration & Project Management (20%)

Deliver high-quality written content that meets project requirements, timelines, and strategic objectives - while effectively managing multiple assignments in a fast-paced, deadline-driven environment working in a project management tool such as Asana.
Be able to maintain content archives, ensuring teams have access to the most current materials.
As part of the Brand Marketing team, actively participate in post-mortems with curiosity and a growth mindset - leveraging data insights to refine messaging, optimize performance, and deepen audience engagement.
Demonstrate a commitment to continuous improvement by actively participating in training sessions, workshops, and industry conferences. Stay informed about emerging tools, technologies, and best practices to support the creative team’s ability to deliver high-impact, innovative work.
Bring a collaborative, roll-up-your-sleeves attitude - willing to pitch in during peak periods to support the creative team with tasks beyond writing, such as attending shoots, assisting with small design requests, or contributing to production-related activities as needed.

Qualifications

A strong writer with a diploma or degree in Journalism, Communications, English, Marketing, or a related field.
3-5 years of professional copywriting experience, preferably within a creative agency, with demonstrated experience developing integrated campaigns and digital content.
An exceptional portfolio showcasing strong conceptual thinking, integrated campaign ideas, brand storytelling, and performance-driven copywriting. Portfolio link required when applying.
Proven ability to develop compelling creative concepts and carry them through multiple channels and executions.
Advanced understanding of brand strategy, consumer behaviour, digital marketing, and the role of copy in driving awareness, engagement, and conversion.
Exceptional writing, editing, and storytelling skills, with the ability to move seamlessly between high-level creative concepts and detailed technical or promotional copy.
Knowledgeable in SEO/SEM best practices and how to use data to inform content strategy.
Experience working with premium global brands and maintaining consistent brand voice across complex, multi-channel campaigns.
Experience with digital commerce, e-commerce platforms, CRM, social media, and product marketing is a bonus.
Confident presentation and communication skills, including experience presenting concepts and recommendations to senior stakeholders or clients.
Excellent attention to detail, particularly when working with technical product information, promotional claims, legal requirements, and brand guidelines.
Strong organizational skills, sound creative judgment, and the ability to manage competing priorities in a fast-paced, high-volume agency environment.
Familiar with Canadian Press Style and bilingual in English and French (an asset).

Preferred Qualifications

Experience working with non-profit, humanitarian, healthcare and international aid a bonus.
Experience contributing to integrated brand campaigns, product launches, or multi-channel creative initiatives.
Strong understanding of digital customer journeys, content optimization, and performance-driven creative.
Experience leveraging AI-assisted creative tools to support concept development, copy optimization, and production workflows.

An Employer of Choice: What We Offer

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and has a high impact.

Members of the UNICEF Canada team have access to the following employee benefits:

A ROBUST COMPENSATION PACKAGE

Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account
Life, AD&D, & Long-Term disability insurance coverage
Employer match contributions (5%) to a Group Pension Plan
Access to parental leave top-up

A COMMITMENT TO WELLNESS

Fixed hybrid work environment to balance connection and collaboration with the work-life integration needs of our team
Minimum 3 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30)
10 paid sick days & 2 personal days
8 employee wellness days – an additional series of pre-set days off, given annually to further extend long weekends
Discounted rate for a GoodLife gym membership
Access to an Employee and Family Assistance Program

A CULTURE OF LEARNING & GROWTH

Access to a comprehensive global learning platform with over 1600 courses, webinars & resources
Internal leadership development, training, & mentorship programs that integrate Anti-Racism and diversity, equity and inclusion principles
Opportunities to access both local & global stretch assignments

AN INCLUSIVE & PURPOSE-DRIVEN WORKPLACE

Centrally located head office in mid-town Toronto with satellite offices in Calgary & Montreal
Easily accessed by public transit and a short walk from several parking locations
Inclusive & accessible co-working and meeting spaces designed to foster purpose at every turn and accommodate the diverse needs of employees

A CHANCE TO DO MEANINGFUL & LIFE-CHANGING WORK

Under the leadership of a dynamic, accomplished, and experienced executive leadership team, you’ll be part of a diverse & talented Canada team committed to creating meaningful impact while fostering an inclusive and supportive work environment.
You’ll join a global UNICEF family with a shared commitment to impact the lives of children

Our Commitment to Inclusive Workplaces & Recruitment

UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process.

At UNICEF Canada, we believe strongly in personal connections and our hiring process is entirely human driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure fair and thoughtful hiring experience.

How to Apply

Please submit your resume and cover letter to one document to careers@unicef.ca by 11:59PM EST on November 20, 2026. Please reference “Creative Director” in the subject heading. UNICEF Canada thanks all applicants for their interest in this opportunity, however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen).

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More about this job

Responsibilities

Develop and refine creative copy, campaign concepts, and brand narratives across integrated campaigns, digital commerce, CRM, social media, and donor experiences. Maintain brand consistency and copy quality, present and improve creative work with stakeholders, and manage multiple projects while using performance insights and emerging tools to strengthen results.

Requirements

Applicants should have a diploma or degree in journalism, communications, English, marketing, or a related field, 3–5 years of professional copywriting experience, and a portfolio demonstrating conceptual, integrated, and performance-driven work. They should bring strong writing, editing, brand strategy, digital marketing, SEO/SEM, presentation, and project management skills; agency experience and familiarity with premium brands are preferred, while French and nonprofit-sector experience are assets.

Skills

Copywriting
Creative Concept Development
Brand Storytelling
Integrated Campaign Development
Digital Marketing
Content Strategy
Editing And Proofreading
Brand Voice Management
SEO And SEM
Conversion Copywriting
Consumer Behavior
Presentation Skills
Project Management
Performance Optimization
AI-Assisted Creative Workflows
Canadian Press Style

Benefits

Extended Health And Dental Benefits
Healthcare Spending Account
Wellness Account
Life Insurance
Accidental Death And Dismemberment Insurance
Long-Term Disability Insurance
Employer-Matched Group Pension Plan
Parental Leave Top-Up
Paid Vacation
Paid Sick Days
Personal Days
Employee Wellness Days
Discounted Gym Membership
Employee And Family Assistance Program
Learning And Development Programs
Leadership Training And Mentorship
Stretch Assignment Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Copywriting
Creative Writing
Integrated Marketing Campaigns
Brand Storytelling
Brand Strategy
Digital Marketing
Digital Commerce
E-Commerce
CRM
Social Media
Donor Journeys
Conversion Copywriting
SEO
SEM
Consumer Insights
Consumer Behavior
Content Optimization
Performance Marketing
Canadian Press Style
Asana
AI-Assisted Creative Tools
Campaign Platforms
Product Marketing
Brand Voice
Project Management
Nonprofit Organizations
Humanitarian Aid
Healthcare
International Aid

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